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Why AI Makes Most Brands Sound the Same (And How to Fix It)
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#1029 Your brand voice isn't something you invent — it's something you uncover, and most business owners have no idea theirs is a mess until they try to scale it! In this episode, brand voice finder Justin Blackman breaks down why generic descriptors like "friendly, bold, and casual" (what he calls "the trifecta of nothingness") say nothing at all, and how real brand voice comes down to three things: vocabulary, tone, and cadence. Justin dives into why AI can now mimic your writing style almost perfectly but…
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