Latest / The Resilient Retail Game Plan - retail insights, retail trends and best practices
63 | Spreading Happiness with John’s Crazy Socks
Consumers are thinking more about how they connect and relate to their purchases than ever before - from shopping small and local to seeking out products that align with their values. As a consequence, it is truly encouraging to see such a large rise in the number of purpose-driven businesses coming to market that cater for people who want their cash to contribute to something greater than a business’s bottom line. From fair-trade and B-Corp certification to profit percentage pledges to charity, retailers big and small and showing how having a mission beyond making money benefits everyone.
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