Latest / The High Achieving Female Podcast
The Retail Masterclass: How WHISH Beauty Scaled to QVC & National Retailers with Aimee Werner
How do you go from a "young and dumb" startup with one shave cream to a vertically integrated powerhouse on the shelves of Nordstrom and the screens of QVC? Aimee Werner, the visionary founder of WHISH Beauty, joins us for a masterclass in CPG growth. Aimee pulls back the curtain on the "unfiltered" side of the beauty industry. She shares the exact moment a shower in Arizona changed her life's trajectory, the terrifying $15,000 "exploded shipment" that almost ended the company before it started, and the strategic decision to take their manufacturing 100% vertical. Whether you're in the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.