In 4 Days, Patagonia Committed $11.2M in Credits to Community Members Who Helped Friends and Family Plan to Vote
From Patagonia:
VENTURA, Calif. — After an incredible mobilization, Patagonia announced today it successfully reached the goal of the 11.2 Million Vote Project: The company’s customers and community motivated hundreds of thousands of their friends and family to create individualized plans to vote in this year’s U.S. midterm election.
The outdoor apparel company launched the 11.2 Million Vote Project on Saturday, Sept. 26. By Wednesday, Sept. 30, more than 112,000 people signed up and sent links to at least three friends or family members to encourage them to vote in the November 3 midterms…
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