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Sam Valme - The secret power of channel evangelism
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In this episode of Partnerships Unraveled, we sit down with Sam Valme, Channel Evangelism Director of Americas at AvePoint. Sam has spent 13 years at AvePoint moving through solution engineering, sales, partner program design, and MSP sales leadership, building the kind of institutional knowledge that made the channel evangelism role possible. This episode is about what that role actually is, and why it matters.
Sam opens with the observation that drove the creation of his role: channel-first companies attend partner community events and understand intuitively how valuable…
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