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Passion to Profession: Josh Potter's Videography Evolution · Go Big with Gib Podcast

• 0:00
  Speaker 1: Welcome to the Go Big With Gibb podcast, where we talk to professionals, business owners and entrepreneurs about their big wins.
• 0:06
  Speaker 1: Welcome to this episode of Go Big With Gibb.
• 0:16
  Speaker 1: I've got a very special guest here with us today Josh Potter.
• 0:20
  Speaker 1: Josh, how are you today?
• 0:22
  Speaker 2: I'm doing good man.
• 0:22
  Speaker 2: How are you doing?
• 0:23
  Speaker 1: I'm doing fantastic.
• 0:25
  Speaker 1: It's great to have you on the podcast.
• 0:26
  Speaker 1: So, for those of you that don't know, josh is, uh, my videographer.
• 0:32
  Speaker 1: He's the guy behind the scenes.
• 0:33
  Speaker 1: He and I've been working together for a long time, josh.
• 0:36
  Speaker 1: Uh, how long have we been working together?
• 0:38
  Speaker 1: Over 10 years, uh, yeah yeah, yeah, I was gonna say I think it's been at least that long, and uh, first, uh, when we first came into contact, I think you were um working in the, in the, in the news station yeah, and we did some commercials and stuff and and um, then our relationship has grown to, to where it is now, where, gosh, you've done so many different things for me.
• 1:00
  Speaker 1: You've done done commercials for the law firm, you've done my podcast, you've helped me with my social media management.
• 1:08
  Speaker 1: So, josh, just to start out, if you could briefly introduce yourself to the audience, I'd love to hear you give a little bit of background.
• 1:17
  Speaker 2: Yeah, so, like Gibb said, I'm his videographer.
• 1:20
  Speaker 2: I own a video production company called 1413 Visuals.
• 1:23
  Speaker 2: We're here in Greenville and I have been doing video for probably about 14 years now.
• 1:31
  Speaker 2: Man, that sounds like a long time.
• 1:33
  Speaker 2: I got my start in the broadcast side of it, like you said, working at the local NBC affiliate, and then I started in the news and I went to the commercial production side of it.
• 1:46
  Speaker 2: Then I went to the promotion side of it.
• 1:48
  Speaker 2: I was the promotions director and um.
• 1:50
  Speaker 2: From there I I decided to to make the jump and go on my own and um.
• 1:57
  Speaker 2: You're one of the people I met while working in the commercial side of it and you were one of my first clients as a, as a freelancer and um yeah, yeah and I made the jump right right before COVID hit and um, yeah, and then it's just been growing since yeah, that's awesome.
• 2:15
  Speaker 1: So I definitely want to dig down into that and unpack some of that with you, um, on the episode today.
• 2:21
  Speaker 1: But talk to me, um, as we were preparing for the episode, one thing I kept thinking about was you know, when did you know that you had a talent for working with a camera, doing videography?
• 2:33
  Speaker 1: Um, how did that come about?
• 2:35
  Speaker 1: I've never asked you that question.
• 2:37
  Speaker 2: I'd love to hear that story so there's a little bit of a backstory.
• 2:40
  Speaker 2: Um, I grew when I was a teenager.
• 2:43
  Speaker 2: I played guitar, played in bands, and I've gotten to record in audio and I wasn't great at it, uh, but I did enjoy that that side of it.
• 2:53
  Speaker 2: And then, uh, this is like the like 20 or, yeah, 2008, 2009 I had like a little recording studio up in the attic of my dad's shop and I was doing the audio thing and then I got into doing photos so not quite the video yet and then I was like, okay, I like doing this photography thing.
• 3:17
  Speaker 2: Video is just a bunch of photos played back fast with audio, so why not make the next jump?
• 3:22
  Speaker 2: And that's when I started to to get into making stuff for youtube with my friends and and it kind of.
• 3:30
  Speaker 2: That was like the birth of it and one of the the funniest or I think is funny.
• 3:35
  Speaker 2: But when I I had this vision of being able to to have a place where bands could come in and play but also have them filmed and live streamed, and I knew nothing about that kind of stuff back then.
• 3:51
  Speaker 2: But I was like I'm going to try to figure this out and I was.
• 3:55
  Speaker 2: This will tell you how long ago this was, I went to Radio Shack and I tried to buy the stuff that I thought would turn a bunch of camera inputs into one thing that could record on a VHS tape.
• 4:06
  Speaker 2: And anybody that knows stuff about video knows that there's all kinds of sync issues.
• 4:11
  Speaker 2: It just doesn't work.
• 4:13
  Speaker 2: But that was like my goal back then, and now that one of the things that I do a lot of is live streaming which is that it is it is turning all these camera inputs into one device and then sending it to the internet for people to view, whether it be a graduation or a concert or whatever, right, it's just funny to me because I remember being young, me trying to figure this out and messing up and it not working, and then trying other stuff and and it still not worked, but eventually I guess I got it right, because now I'm here, yep yep, you figured it out now, so I knew you had a background doing creative stuff like music.
• 4:55
  Speaker 1: I know you and I both share a love for playing guitar and I've definitely heard you jamming out in here in the studio from time to time.
• 5:05
  Speaker 2: You hear a lot of rust when you hear that.
• 5:08
  Speaker 1: No, I think you're a good guitar player.
• 5:10
  Speaker 1: And so I know you had that creative side of you from music.
• 5:15
  Speaker 1: How old were you, though, when you first started taking pictures and messing around with a camera?
• 5:29
  Speaker 2: pictures and and messing around with a camera it so taking the taking pictures stuff.
• 5:34
  Speaker 2: That probably was 2009, 2010, um, and then it just that to get into doing photos and videos.
• 5:40
  Speaker 2: Then you didn't have a lot of resources like you do nowadays with youtube.
• 5:44
  Speaker 2: Youtube you can learn anything.
• 5:45
  Speaker 2: There's somebody that's trying to, that's done what you're trying to do and we'll show you how to do it and show you how to save time and everything.
• 5:52
  Speaker 2: I didn't have that, and so there was a lot of experimentations of just taking pictures of, of whatever, until I kind of figured it out.
• 6:01
  Speaker 2: But yeah, I think it.
• 6:03
  Speaker 1: Question 2009-2010 okay, and where?
• 6:06
  Speaker 1: Like, how old would you have been at that time?
• 6:08
  Speaker 1: Would you have been in 1920 in school?
• 6:12
  Speaker 2: yeah, yeah and well, okay, here's kind of a weird thing.
• 6:15
  Speaker 2: So I got a business degree, okay, and around that time I think I think I got that degree in like 2011 maybe, and I was a new I got the business degree and I was like, okay, what I'm going to do is take all my prereq classes and then go to ECU, which is the university here, and get a degree in like media production, like a proper degree, and at that same time, I applied for a job at the TV station and this was, I don't want to say the worst position, but it's the ultimate starter position.
• 6:50
  Speaker 2: It's the morning show, photo talk, which is basically you, you get up at like three, you come in, you help with the morning show and you, um, I would get off work enough time to go take classes at the community college pit.
• 7:05
  Speaker 1: Yeah.
• 7:06
  Speaker 2: And so I did that for over a year and I worked hard at that job, even though it was a really basic entry-level job.
• 7:17
  Speaker 2: And some of the salespeople noticed like, hey, I talked to this Josh guy, I want to come in, we'll talk a little bit.
• 7:25
  Speaker 2: He seems nice.
• 7:26
  Speaker 2: And at the same time that position opened up in creative services and it was a full-time position.
• 7:32
  Speaker 2: I refer to it as a big boy job.
• 7:36
  Speaker 2: When you're in college, you want to get a job that has benefits, has health insurance, all that stuff.
• 7:41
  Speaker 2: It opened up and I was like well, I didn't go to school or anything At the time.
• 7:46
  Speaker 2: I was taking the prereq classes at a community college to go to the university.
• 7:49
  Speaker 2: Well, I got a phone call from a guy named Fred.
• 7:54
  Speaker 1: Yeah, I know Fred, I know you know Fred.
• 7:58
  Speaker 2: And he says, hey, this is Fred with Creative Services.
• 8:01
  Speaker 2: Would you be interested in being the creative services videographer producer?
• 8:07
  Speaker 2: And I was like, yeah, absolutely.
• 8:11
  Speaker 2: And a week later I don't know.
• 8:14
  Speaker 2: Now I know it was a good decision.
• 8:16
  Speaker 2: I quit the pre-req classes, didn't care to go to to the university because I got into the field that I would be trying to get into anyway.
• 8:26
  Speaker 1: Sure sure.
• 8:27
  Speaker 2: If I went to school and then I didn't want to rack up debt?
• 8:31
  Speaker 1: Yeah, it makes perfect sense to me and of course, in hindsight it's easier to say that was a good decision at the time.
• 8:37
  Speaker 1: It probably, you know, worried your parents.
• 8:40
  Speaker 1: No, no, because I got my business degree.
• 8:42
  Speaker 2: I had a business degree, I had a business degree, and I was one of the kids that didn't truly know what they wanted to do, but knew that I am not the type to.
• 8:50
  Speaker 2: Oh, I'm going to take a few years off.
• 8:52
  Speaker 2: I probably wouldn't have went to college, or I would have and not gave it my full attention.
• 8:58
  Speaker 2: So I went straight from high school to college, I got the piece of paper that everybody says you need and I think for what I do, it worked out.
• 9:07
  Speaker 2: You know, obviously, if you're going to be a doctor or nurse, I would like for you to go to school.
• 9:11
  Speaker 2: You got to go to school.
• 9:12
  Speaker 2: But for what I did, what I did, it worked out.
• 9:15
  Speaker 1: Yeah, so so you took the position of the full-time position at WITN the local NBC affiliate and tell me, like how you grew in that position.
• 9:26
  Speaker 1: I mean, what?
• 9:27
  Speaker 1: What tell me about that.
• 9:30
  Speaker 2: Okay, so, working for a TV station, there I kind of have a little bit of a.
• 9:35
  Speaker 2: I worked in the news side and then I worked in the sales side and I say sales I'm talking about making commercials for clients.
• 9:42
  Speaker 2: Okay, the news side will humble you, because you got to do the rough stuff and even I worked for like over a year in that.
• 9:50
  Speaker 2: That's that department and it was part-time and it when you see a reporter out there working, they're working their butt off and it's a.
• 10:01
  Speaker 2: It's a tough job and in the toughest.
• 10:04
  Speaker 2: What the news side taught me was how to meet deadlines.
• 10:09
  Speaker 2: And these are ridiculous deadlines because if you shoot something in the morning, it needs to be like if you could get it in for the noon news.
• 10:16
  Speaker 2: That's what they want, because you want to be the first one to it.
• 10:19
  Speaker 2: I like taking my time when I make stuff and I got those deadlines done.
• 10:27
  Speaker 2: I met them.
• 10:27
  Speaker 2: But when I went to the creative services side, that meant that I could actually focus on stuff a little longer and fine-tune stuff to make it look what I consider a finished product and not something just put together to make it where it gets in front of people's eyes.
• 10:43
  Speaker 2: Yeah, more like a high quality yeah product where you could really take it, take a little time with it and and invest a little bit more, yeah, and there is still some limitations with doing that because, um, the way that like doing production at a tv station works is that you don't have you have way more time than if you're doing news, but you still have other clients to to do, like you see, you don't have four days to spend on a commercial, where, when I went freelance, that's what I like, because then I could really do what I want to and in complete a project to where I'm I'm satisfied yeah, yeah, you could really.
• 11:27
  Speaker 1: I'm satisfied.
• 11:28
  Speaker 1: Yeah, yeah, you could really work at a much higher level because you have the time and the bandwidth to do that.
• 11:30
  Speaker 1: So what were the major takeaways?
• 11:34
  Speaker 1: You know from your time working at the news station.
• 11:40
  Speaker 2: There's, there's a.
• 11:40
  Speaker 2: There's a lot of them, but I'll I'll hit on the ones that I think are the most important.
• 11:44
  Speaker 2: Communication is something that's huge and it doesn't matter what position, whether I was the news side of it, which I only did a short time, or like the commercial production, or promoting the station.
• 11:59
  Speaker 2: Communication and knowing how to work with others and knowing how to resolve stuff that might come up.
• 12:09
  Speaker 2: I mean, of course, you need to be good at running a camera, you've got to have an eye.
• 12:14
  Speaker 2: All that stuff is important.
• 12:16
  Speaker 2: But really communication and also not being afraid to try new things and mess up and learn from it.
• 12:25
  Speaker 1: Sure, sure, yeah.
• 12:27
  Speaker 1: So, like you know, the most of the communication was that between you and your group members, like at the station, or was that um directly with the clients, or or both so with the credit services it was.
• 12:40
  Speaker 2: It was communicating with sales managers is communicating with my boss, fred, and with clients.
• 12:47
  Speaker 2: I mean so when you're doing a commercial for a automotive dealership that brings a station a lot of money, you gotta, you gotta communicate properly.
• 12:57
  Speaker 2: You know, you gotta be professional and that's something that some people have to learn how to do and some people are born with it.
• 13:04
  Speaker 2: Um, and it's just, that's the communication side that I'm I'm talking about and there's, and even my longest stint was in the credit services.
• 13:13
  Speaker 2: That's where I think it was.
• 13:14
  Speaker 2: I think it was.
• 13:15
  Speaker 2: It might have been four years credit services, four years promotions, anyway, that you communicate in both sections, but it's a different type.
• 13:24
  Speaker 2: So now it's like okay, with reporters, if you want to make a promo with them, you got to go through channels of the news director, you got to go through them, you got to make sure that the right people are seeing that, hey, such and such is going to be out for three hours on wednesday because we need a promo, and you know if, then, if, if, like the person that assigns everybody where to go doesn't know that they'll freak out if that person's not there, but that that's little examples of that.
• 13:53
  Speaker 1: Sure yeah, sure yeah.
• 13:55
  Speaker 1: I mean I, I remember um seeing all the different lawyer commercials you know, um, when you were at the news station, um, you know, I would be watching other commercials, things that you had not necessarily had your hands in at all, and you'd see the attorney talking in front of the camera and normally it would be very boring commercials, very low production quality, just kind of a lot of the ambulance chaser stuff that you hear all the time.
• 14:27
  Speaker 1: And you know, I remember working with you and you had such a good eye for what would look good on camera, you know, and how it should be presented, you know.
• 14:40
  Speaker 1: And so you started to kind of grow from just like I'm the guy that does the video to I'm, like, you know, the guy that directs, you know, and helps with the production, like, look, I think you should walk in from over here and then stand in front of your desk and, you know, maybe say it with this different tone and those little nuances definitely made a big difference.
• 15:02
  Speaker 1: Like people would come to me and say, gib, your commercials just seem to be so much more authentic than a lot of the other personal injury attorney commercials.
• 15:11
  Speaker 1: Because, you know, back then I was doing mostly family law, but I was the only family law attorney that did any kind of television advertising and so people, the only thing they had to do to compare me with, the only thing they could compare me with, was personal injury attorneys.
• 15:29
  Speaker 1: But we did a really good job of making it more authentic and more of my true nature so that when people came into the office, they felt like they already knew me.
• 15:41
  Speaker 2: Yeah, and the whole directing side is something that I had to.
• 15:43
  Speaker 2: I'm still learning how to do it.
• 15:45
  Speaker 2: You never stop learning and at the end of the day you're like, okay, my job is to make this person that's on camera believable to who they are talking to.
• 15:58
  Speaker 2: And, like you said, you notice when you get a somebody that's not used to talking on camera in front of it, you're like, okay, do your line.
• 16:05
  Speaker 2: And they do it and they're stiff as a board.
• 16:07
  Speaker 2: Humans pick up on that stuff and it makes them feel not real.
• 16:12
  Speaker 2: It makes them think that they're that's not a real person.
• 16:15
  Speaker 2: No-transcript.
• 16:21
  Speaker 1: This episode of Go Big with Gibb is brought to you by Irons Equity.
• 16:24
  Speaker 1: At Irons Equity, we specialize in helping investors like you create long-term generational wealth and save money on taxes through recession-resistant real estate investments that create passive income for you and your family.
• 16:37
  Speaker 1: If you want to secure your financial future, go to investwithgibbcom to schedule a 30-minute introductory meeting with me.
• 16:44
  Speaker 1: Gibb Irons Again, that's investwithgibbcom.
• 16:44
  Speaker 1: To schedule a 30-minute introductory meeting with me Gibb Irons Again, that's investwithgibbcom.
• 16:48
  Speaker 1: Yeah, exactly, you would see a lot of the lawyer commercials and they would be reading off of a teleprompter and their eyes would be moving across from line to line and it just seemed very bland and didn't have any real authenticity or charisma.
• 17:13
  Speaker 1: So you worked for several years at the news station.
• 17:15
  Speaker 1: How long was that total that you were there?
• 17:18
  Speaker 2: A little like just shy over nine years.
• 17:21
  Speaker 1: Okay, and then you decided to really make the leap and go out on your own and start your own business.
• 17:27
  Speaker 1: What was it like transitioning from being a w-2 employee to being a business owner and an entrepreneur?
• 17:36
  Speaker 1: Um, that that had to, you know, eat, had to adopt the eat what you kill mentality it was.
• 17:42
  Speaker 2: It was scary.
• 17:43
  Speaker 2: I had I had a few people that I met at at the tv station like business owners that I like floated the idea like hey, what, I think I might go on my own, and they're like I will 100 use you if you, if you need clients, I, I will be one of your clients.
• 18:03
  Speaker 2: And I was like oh, and it was scary because I kind of hit the cap on where I could move up at the station and I was like I gotta, I gotta try, try something.
• 18:17
  Speaker 2: You know, one of the guys I was talking to was like hey, you'll never know if you don't try it.
• 18:21
  Speaker 2: You're like you're right.
• 18:22
  Speaker 2: So I did it and you know, each year it was, it was growth, as long as it's not sliding backwards, I'm good.
• 18:34
  Speaker 2: And like my first year I was working out of, out of my house.
• 18:37
  Speaker 2: Second year working my house.
• 18:38
  Speaker 2: Third year, second year got the studio.
• 18:42
  Speaker 2: Third year, stuff picked up.
• 18:45
  Speaker 2: I think my fourth year's hired an employee, like steady growth.
• 18:49
  Speaker 2: But one of the things that kind of worked out in my favor is when COVID hit, and I'll tell you why.
• 18:57
  Speaker 2: Okay, because that sounds like a bad statement, like oh, I love no, nobody loves COVID.
• 19:01
  Speaker 2: The reason I say that is that when I went on my own, I was like I want to offer something that I've not seen around here, and at the time it was high-end live streaming.
• 19:11
  Speaker 2: I want to be able to plug my fancy cameras and have good audio and be able to live stream.
• 19:17
  Speaker 2: It goes back to when I was telling you, when I started out, I was trying to figure out how to run.
• 19:23
  Speaker 2: When I say starting out, when I was a kid, I wanted to be able to have a place where bands could come in and live stream them.
• 19:29
  Speaker 2: Well, fast forward, 12 years later or 10 years later now I'm trying to figure that out as an adult and I got the equipment and then COVID happened and that equipment was impossible to get a hold of.
• 19:46
  Speaker 2: So I had something that nobody around here could get a hold of for a while and everybody needed to livestream stuff.
• 19:54
  Speaker 2: Schools needed to livestream stuff, weddings needed to livestream stuff, churches they couldn't have their Sunday services.
• 20:01
  Speaker 2: That was their main product.
• 20:02
  Speaker 1: Right right, so they had to go from— Most churches still do a live stream service now because it became so popular and that's that's a direct.
• 20:11
  Speaker 2: A lot of the cases that's a direct um reaction from them having to get get it together at covid because they went from absolutely either not having a live stream or it being like some like 1980s camcorder in the back that records and to them being like, okay, we got to do this seriously.
• 20:31
  Speaker 2: So I had a few churches contact me and ask questions and I was I was still learning, but I was the only one around here that had, like the, that piece of gear that was so sought after.
• 20:40
  Speaker 2: And so my first year of of business it was like 60, 70 live streaming from graduations, festivals, weddings, funerals, um, church services.
• 20:53
  Speaker 2: It really was a.
• 20:54
  Speaker 2: You know.
• 20:56
  Speaker 2: It slowly died down because, obviously because it's let off and their restrictions are done, but, um, but that was a very interesting time because it worked out my favor and that was my start into being my own own boss.
• 21:14
  Speaker 1: Yeah, so um?
• 21:16
  Speaker 1: As a business owner, do you find yourself um working more, working less?
• 21:24
  Speaker 1: Tell me about that.
• 21:26
  Speaker 2: You know the answer to this If anybody becomes their own business owner to not have to work as many hours as they did when they were working for somebody else, especially in the first five years you're playing yourself, you're going to work more, you're going to work harder, but being able to say that that you did this or you made this is is worth it.
• 21:57
  Speaker 2: Um, yeah, and, and there's been a slow growth on, like, the types of clients that I take on.
• 21:59
  Speaker 2: You know, my first year I went with live stream and I would take on smaller ones and do whatever and those would be a little bit of a headache sometimes.
• 22:06
  Speaker 2: And then I've got to where the clients I have.
• 22:09
  Speaker 2: It's a quality over quantity thing.
• 22:14
  Speaker 1: Sure, sure.
• 22:15
  Speaker 1: Yeah, I think you're at a point now where you can be a little more selective over who you work with and it's not like you need to take everything that you have coming into the door.
• 22:27
  Speaker 1: Um, you know, one thing I've noticed, um, you know, with with small business owners is they get to a place where you know you start out and you're struggling and you take everybody that, that, that that's what I was doing.
• 22:44
  Speaker 1: Yeah, anybody that needs your services.
• 22:51
  Speaker 1: You're like absolutely, I'll take you as a client, let's go um.
• 22:53
  Speaker 1: And then you get to a place where you start trying to buy back your time.
• 22:55
  Speaker 1: Yeah, and um, you know I have a friend that owns a?
• 22:57
  Speaker 1: Uh, a small business.
• 22:59
  Speaker 1: It's a plumbing company and, um, he started out working with anybody that was looking for plumbing services.
• 23:06
  Speaker 1: You know, somebody called he'd go out there and deal with their plumbing issue and now he's trying to buy back his time but the what the best he's been able to do so far is to be able to limit, you know, the number of like he's very selective over who he works with and that and he's got one employee that helps him like.
• 23:24
  Speaker 1: Um, you know what are your thoughts about?
• 23:27
  Speaker 1: Um, you know the next steps for your business and um, does buying back your time play a role in that?
• 23:35
  Speaker 1: Because nobody can do it as good as the business owner we all we all have that mentality.
• 23:41
  Speaker 2: I know I do there's a thing Some business owners would be if they could get their business up and running efficiently and they're like you know what?
• 23:50
  Speaker 2: I want to be on vacation forever and have this thing make money for me.
• 23:53
  Speaker 2: I don't know if I could be like that.
• 23:54
  Speaker 2: I truly enjoy what I do.
• 23:57
  Speaker 2: I like picking up a camera and shooting and creating things.
• 24:02
  Speaker 2: It would be hard for me to totally let go of that.
• 24:06
  Speaker 2: Now is there stuff that if I could hand off to other people that I trust yeah, I, I and that's just a form of growth.
• 24:14
  Speaker 2: And another thing I've learned doing this is that I'm a I'm a good like videographer.
• 24:19
  Speaker 2: I'm not a good businessman.
• 24:22
  Speaker 2: That's just just not what I.
• 24:24
  Speaker 2: I'm having to learn that.
• 24:25
  Speaker 2: I'm having to learn that make myself do that side of it.
• 24:28
  Speaker 2: And part of it is that, even though I have a business degree, I'd much rather be shooting than invoicing and tax stuff and all that stuff.
• 24:41
  Speaker 2: So that's stuff that I've had to learn, and some of it the hard way.
• 24:47
  Speaker 1: But like anything you, you mess up and you learn from it and you do better yeah, so, um, you know, let's talk a little bit about what your like passion is, um for recording.
• 25:01
  Speaker 1: Now, like I know, um, I know there's a lot of different.
• 25:05
  Speaker 1: I mean you do a lot of different kind of work.
• 25:07
  Speaker 1: You work with people like me.
• 25:08
  Speaker 1: We do commercials for my law firm, we do my podcast, we do my social media, my short form content.
• 25:17
  Speaker 1: I also see you doing a lot of stuff with different products.
• 25:20
  Speaker 1: I see you doing all the live streaming.
• 25:23
  Speaker 1: What are your top like two or three favorite types of things um to do?
• 25:29
  Speaker 1: Because I know you've got such a.
• 25:31
  Speaker 1: You have a lot of different clients and you have a lot of different uh roles I do.
• 25:36
  Speaker 2: I'm trying to think, okay, so what one is always going to be anything music related.
• 25:40
  Speaker 2: It really does go back to where I started.
• 25:43
  Speaker 2: I just like that.
• 25:45
  Speaker 2: I like doing live music.
• 25:47
  Speaker 2: Um anything capturing people in some sort of form of doing something that they that expresses their creativity, whether it be on the stage or them like painting it, them doing what they do best.
• 26:07
  Speaker 2: Capturing that I really enjoy.
• 26:09
  Speaker 2: Um, I also like doing.
• 26:12
  Speaker 2: I like doing stuff where I need to build stuff for the video, like this set.
• 26:19
  Speaker 2: I enjoyed building the set.
• 26:20
  Speaker 2: This is, if anybody's watching this.
• 26:22
  Speaker 2: This is just in a big open room.
• 26:24
  Speaker 2: This is.
• 26:25
  Speaker 1: That wall was not there, you know, a while back, yeah I remember like um, you you took two by fours and sheet rock and you you did all the construction yourself and I remember you sending me pictures of it as you were doing it.
• 26:42
  Speaker 1: I think I think it's 14 foot wide and six foot deep or something something like that yeah, yeah and um then, you know, my wife gave some concepts on the design came in here and did her thing, yeah, on the design part of it, but I mean it came out great.
• 26:58
  Speaker 1: And uh, you know I can't tell you how often people reach out to me and say, hey, who does your video work?
• 27:02
  Speaker 1: And a lot of times they're not local.
• 27:05
  Speaker 1: Eastern North Carolina people.
• 27:06
  Speaker 1: These are people from all over the country.
• 27:08
  Speaker 2: They're your workers.
• 27:08
  Speaker 2: Yeah, that's what I like to hear.
• 27:10
  Speaker 2: Yeah.
• 27:12
  Speaker 1: People love what we've done here in terms of, like, you know the lighting and the background and you know we have top-notch video, top-notch audio and then top-notch editing, and you really do all of that in-house.
• 27:27
  Speaker 2: We help.
• 27:27
  Speaker 2: Yeah, sam helps.
• 27:29
  Speaker 2: Yeah, I wish we had a camera that we could shoot over there in the dark.
• 27:38
  Speaker 1: But I mean it's all in-house, meaning it's all done right here.
• 27:46
  Speaker 2: It's not like we're outsourcing any of the editing or any of that stuff.
• 27:47
  Speaker 2: It works out perfect, because this is right down the road from your office too.
• 27:50
  Speaker 1: It takes me like five minutes to get over here.
• 27:52
  Speaker 2: Iron studio Other than building sets and stuff, anything that I build a rig for the camera.
• 28:00
  Speaker 2: I'll give an example.
• 28:02
  Speaker 2: We did this commercial for a place that serves burgers and I built a 360 rig that like spins around the burger like you like it's weighted out to where when you shove it it spins around really fast and you do that slow motion, anything like that that is going to make make it look like it was shot in a big market.
• 28:18
  Speaker 2: That's what I like to do full people, and I think that comes from just growing up around my dad, which he was like really he could build anything.
• 28:30
  Speaker 2: So I don't have the talent at his level, but I like to try sometimes it works.
• 28:38
  Speaker 2: Yeah, it works.
• 28:40
  Speaker 1: Yeah, no, I like what you've done.
• 28:42
  Speaker 1: I mean, you've done some uh like music videos and stuff like that, where, um, I remember one of them like there was like, uh, some sort of flowers like that were growing and you did you.
• 28:54
  Speaker 1: You did this really cool where they were popping up.
• 28:58
  Speaker 2: It looks like they're coming out of the ground and growing, but it's like filmed in reverse and I'm yanking the flower down and that, yeah, there's all kinds of stuff like I'm yanking the flower down and that, yeah, there's all kinds of stuff like that.
• 29:07
  Speaker 2: That's the stuff that I really enjoy doing.
• 29:09
  Speaker 2: Anything that somebody could look at and ask how'd you do that?
• 29:12
  Speaker 2: Or I can't figure this out, how did you do that?
• 29:17
  Speaker 1: that that's what I like to do how did you get into the podcasting um space?
• 29:22
  Speaker 1: I mean, I know you've got um at least one other client that I know that you do their podcast.
• 29:28
  Speaker 1: How did that come about?
• 29:29
  Speaker 2: kind of the natural flow of media it's.
• 29:32
  Speaker 2: It's along with having a social media presence on instagram, youtube, facebook.
• 29:40
  Speaker 2: Podcasting is a way that you really can connect with your clients or your people in the same profession as you, and it's just kind of a natural flow.
• 29:51
  Speaker 2: I mean, I've got all the equipment of why not?
• 29:56
  Speaker 1: yeah, yeah, I remember you were working on a podcast, you know, for another local business owner and I was like gosh you know that's cool and you're right like it is a great way to connect with the audience and allow people to get to know you a little bit better that long form content, as opposed to to short form where you're maybe looking to get attention.
• 30:18
  Speaker 2: With a long form you're actually able to convert those people into clients because you know they get to know you a lot better and feel more comfortable with you, they do, and I can't speak for everybody, but I know, when I'm on a long drive or work or say working out like I do, that if I'm riding my bike or something, which that doesn't happen if I'm on a long drive, um, I'll put on a podcast and listen to a few people talk for 30, 40 minutes.
• 30:47
  Speaker 1: Yep, me too.
• 30:48
  Speaker 2: I think that's become the new terrestrial radio, that people are listening to podcasts instead of listening to the radio.
• 30:56
  Speaker 1: It definitely has.
• 30:57
  Speaker 1: So you know for people that you know.
• 31:02
  Speaker 1: One thing I always like to ask is, for people that want to get a hold of you, josh, what's the best way for them to do that?
• 31:08
  Speaker 2: Search us on social media 1413visuals.
• 31:10
  Speaker 2: We got Instagram, we got Facebook, and if you have any questions or want to reach out or need something, just send us a message on those.
• 31:20
  Speaker 1: Yeah, and if anybody needs a reference they can call me, because we've been working together for about a decade now.
• 31:27
  Speaker 1: It is a long time, so it's um.
• 31:29
  Speaker 1: So your handle on social media it's 1413 visuals with an s on the end right got it okay.
• 31:36
  Speaker 1: Great um josh, look, it's been a blast good having you on.
• 31:39
  Speaker 1: Thanks for thanks for um talking with us today.
• 31:42
  Speaker 2: No problem man.
• 31:43
  Speaker 1: All right, thank you.
• 31:44
  Speaker 1: Thank you for listening to this episode of Go Big with Gibb.
• 31:51
  Speaker 1: If you haven't already, go follow us on social media at Gibb Irons.
• 31:55
  Speaker 1: We'll see you next time.