SAG-AFTRA AI deal: the 2% residual problem
Studios and SAG-AFTRA signed likeness protections and called the AI crisis handled. Does a 2% residual for synthetic performers actually cover the exposure? The position here is no: the payment is front-loaded onto a base studios control, consent works as a one-time door, and personality rights travel with the file into jurisdictions with no equivalent of California's right of publicity.
You walk away able to see where the value sits now, in training data and model weights rather than the filmed performance, and why post-mortem likeness rules ranging from zero to 70 years break estate…
The skinny
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