Latest / Ecommerce Playbook: Numbers, Struggles & Growth
Turning Black Friday Shoppers Into Customers Who Stay
Justin Palmer, Founder & CEO of Home Life Brands, joins Taylor Holiday live at Commerce Roundtable in San Diego to discuss Black Friday customer retention and turning holiday shoppers into customers who stay.After 12 years in pet ecommerce, the company behind iHeartDogs and The Hero Company prioritizes acquiring customers in September and October, when they’re more likely to buy again during the holidays. Justin explains how member discounts, early product access, and daily inventory planning shape the brand’s Black Friday and Cyber Monday strategy.For DTC brands preparing for BFCM 2026…
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