Sarah Cheung: Billie Eilish, Going Viral, & Kim K Makeup
How Sarah Cheung Built SAECHU From Scratch—And Went Viral Doing It. From YouTube to TikTok to launching her own beauty brand, Sarah Cheung is rewriting the rules. In this episode of GlowJob, Sarah gets candid about navigating racial identity online, what it’s really like to go viral, and the emotional rollercoaster of launching your dream in public—including the surreal moment she saw Billie Eilish’s TikTok using the SAECHU lip stain. Sarah also shares the juicy origin of her viral Kim Kardashian Sex Tape Makeup Tutorial— it all started as a Twitter dare. Plus, we swap stories about LA…
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