Latest / Imagine If with Doone Roisin | Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast) / 6 Quick Questions with Ellie Webb, Founder of Caleño Drinks (part 2)
Transcript
- 0:00Welcome back. Here are the six quick questions. So question number one is, what's your why? Why are you waking up every single day and focusing on building this business? I think my underlying why is
- 0:25to make not drinking fun for people. I think for so long it's held a stigma that it's not. It's changing and I've seen it change drastically in the last five years, but we still have a long way to go globally. So for me, that's what keeps me driven and keeps me focused every day. Amazing. Question number two is, what's been your favorite marketing moment so far?
- 0:52I think me driving a giant yellow double-decker bus around London. You were driving the bus. For a certain part. What? Oh, my God. That's so cool. Did you have to get a special license or were you just allowed to drive the bus? I think it was in a car park. It was okay.
- 1:13We had like giant slogan on it saying, say no to another soft drink. And it was basically getting people to just think about their choice. Like, of course, people need to drink water and people can
- 1:26lunchtime, like upgrade your choice when it comes to non-alcoholic drinks in the evening. So we were quite bold. And I think that was a big moment for us. That is so cool. Wow. Question number three is what's your go-to business resource at the moment, whether it's a podcast or a book or a newsletter? I do love podcasts and audio books.
- 1:49time efficient so that I can listen and do other things I could I do a lot of driving around so just being able to kind of have something in my ear yeah just I genuinely found when I was building my business and listening to podcast I would listen to startup stories and and just exactly like we're doing now I'd listen to people that had built something from nothing that inspired me no end so I think
- 2:16That would be my advice there. I still get a lot of value from that. Absolutely. Question number four is how do you win the day? What are your AM or PM rituals and habits that keep you feeling happy and motivated? The thing that I always do is start the day with a new to-do list. So I have like a weekly to-do list and then I look at what do I want to get done that day? And I literally, as I get things done, I cross it off.
- 2:47list and go look at everything I've achieved that day and rather than just sort of sat around just fighting fires and and dealing with lots of minute things I feel like it feels a bit more substantial so that's my morning routine. I love a good to-do list. Question number five what has been your biggest money mistake and how much did it cost you? Oh god quite early on I
- 3:15I think I placed an order for around 6,000 boxes to carry all my bottles, only to sort of realise once the order had arrived and a couple of months later, that actually six bottles fit in one box because we sell them in cases of six.
- 3:34So I'd ordered basically six times as much. Oh no. So it was like in the tens of thousands. And it just meant that we then had to use those boxes for a lot, lot longer than we originally would have done, which was a shame, but I didn't want to waste them. So it was a costly mistake and it just made me realize I need to not wash things and think before I press. There was a learning there. Painful learning.
- 4:04And last question, question number six is what is just a crazy story, good or bad, from the journey of building Calenio? Crazy story. There are so many. There's one that sits out. So we once got approached for Calenio to feature in a Hollywood movie.
- 4:23starring Jamie Dornan, Ben Stiller. It was for a non-alcoholic cocktail making scene. It was actually before COVID and then the film actually never happened. But instead we got a cameo appearance for Plenty Behind the Bar in the second season of Emily in Paris. So that was a big moment because I was a big Emily in Paris fan. I was like, oh my God, my bottles are literally on show. That is so cool. Wow. Congrats. Love that for you.
- 4:53Thank you. Gosh. Yeah, so that was kind of random, but also quite fun. Absolutely. This has been so much fun, Ellie. Thank you so much for coming on the show and sharing your journey with Kalenio and everything you're going through at the moment. It's been such joy. Thank you. No worries. Thanks very much for having me.
- 5:16Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 5:41And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 6:03As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.
- 6:19Hey, it's June here. Thanks for listening to this amazing episode of the Female Startup Club podcast. If you're a fan of the show and want even more of the good stuff, I'd recommend checking out femalestartupclub.com where you can subscribe to our free newsletter. We send it out weekly covering female founder business news, insights and learnings in D2C, and interesting business resources.
- 6:43And if you're a founder building an e-commerce brand, you can join our private network of entrepreneurs called Hype Club at femalestartupclub.com forward slash Hype Club. We have guests from the show joining us for intimate Ask Me Anythings, expert workshops, and a group of totally amazing, like-minded women building the future of D2C brands.
- 7:06As always, please do subscribe, rate and review the show and post your favorite episodes to Instagram stories. I am beyond grateful when you do that.