Transparent Diamond Pricing Grows a Brand Organically with Juan Rodriguez of Calavera New York
Juan Rodriguez is CEO of Calavera New York, a loose diamond and fine jewelry e-commerce retailer. Talk Commerce talked with him at Shoptalk Fall in Nashville.
Calavera New York started selling loose diamonds to jewelers, moved into D2C, and finished jewelry is now about a third of revenue.
In this conversation
Calavera New York's Reddit ads state a diamond's price on the site and nothing else, which built a community that recommends the brand and lifted GEO and SEO
Google Analytics shows more visitors from LLMs and direct search at the same ad spend
Each diamond is independently graded, so…
The skinny
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