Latest / The Retail Podcast / Retail Trends UK: Selfridges Pop-Ups, Dyson’s Bold Move, New Look & Peachy Den

Transcript

Retail Trends UK: Selfridges Pop-Ups, Dyson’s Bold Move, New Look & Peachy Den · The Retail Podcast

• 0:00
  I was going to clap but I'm not going to clap.
• 0:02
  It's a Friday to five things. Friday.
• 0:04
  UK it is. Simone.
• 0:19
  Hello. It's been a couple of weeks
• 0:21
  since I've heard that music in a.
• 0:22
  Couple of weeks we've got you back.
• 0:24
  I had to do a show all by myself.
• 0:26
  It was very nobly. I was like, which way?
• 0:31
  Welcome back. Thank.
• 0:33
  You. We're busy.
• 0:35
  Busy, busy, busy, busy. But it's good to be back and you
• 0:40
  see you've busy around. Busy as usual as well.
• 0:44
  Yeah, I was in the last action. I thought I was in Las Vegas
• 0:48
  last week. Yeah, Shock talk Spring, which
• 0:51
  I'm not going to talk about, but you know, because this is the UK
• 0:53
  show, who cares about what's happening in America?
• 0:56
  But it was OK Who are you smell? What do you do?
• 0:58
  Hi, I'm Simone, I'm the Co founder and CEO.
• 1:01
  I've made it for tonight. So Oslo and his NEFT, we have
• 1:04
  the infrastructure that powers instant delivery or retail.
• 1:09
  We do this through a marketplace app, which is kind of like
• 1:11
  delivery but for quality fashion.
• 1:13
  And then we also have AB2B plug in as well for different
• 1:16
  retailers. Yeah, formerly known as Dave.
• 1:19
  It's like you. Know Dave is retired.
• 1:21
  It's not enough to be, to be. We don't know, Dave.
• 1:25
  They were sent 2020. You do 5 things in under 15
• 1:30
  minutes. We're going to start with you
• 1:32
  with Selfridges. Yeah, so I love this one.
• 1:36
  I always love going in Selfridges.
• 1:38
  I feel like I could just spend the day there.
• 1:40
  Bank balance doesn't like it though.
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  But this one is Selfridges have launched a new corner shock pop
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  up with golden goose. Golden goose of the very cool
• 1:49
  trainers for anybody that doesn't know.
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  And what we're doing is you've basically turned it into this
• 1:55
  Italian fruit market. Very aesthetic, very Instagram,
• 2:00
  very much. I'm popping in for a Peach and
• 2:02
  leaving with Fondre pair of trainers.
• 2:07
  But it's actually quite clever. I mean, you go in and it's
• 2:09
  obviously super beautiful. It's Selfridges.
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  But the whole thing is that you can shop the latest golden goose
• 2:15
  trainers and it's really built around personalization.
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  So you can go and you can customise your trainers with
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  charms, with pins, embellishments, and there's lots
• 2:23
  of different workshops as well. It's all very hands on.
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  And yeah, I just thought Golden Goose was the perfect brand to
• 2:30
  to do this with. You know, they're very
• 2:33
  individual, they're very different, but still, obviously.
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  Welcome. But yeah, I just really loved
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  it. Always bang on about retail
• 2:42
  being a bit of a theatre destination, and this is a a
• 2:45
  real good example of that. So, you know, I was just going
• 2:49
  to say, if you're going into Selfridges, definitely pop in.
• 2:52
  Yeah, so their corner shop is their sort of space for pop ups.
• 2:56
  Yeah, which is? Perfect.
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  And the fact that we've got Prada are also doing a pop up
• 3:00
  over Easter at Selfridges. So it was like well done
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  Selfridges for doing them, you know, get getting that balance
• 3:07
  of delight and industry and entertainment, right?
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  Because not only have they got a dedicated pop up space, they're
• 3:14
  doing pop ups with brands like Prada.
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  This is a pop up in Selfridges from the 2nd to the 15th of
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  April, Prada experience having some of them.
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  Obviously I use all of these brands like Platoscope Banada,
• 3:26
  but again, it's a cracking estimate to using specifically
• 3:34
  over holiday period where people are going to be flocking to
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  London and you know whenever it's going to be pedestrianised,
• 3:42
  which will be this is Lao Lao on TikTok or Instagram.
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  This is Instagram, so I'll put the video in the show notes, but
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  this pop up at Prada, sorry at 7, which is with Prada is from
• 3:58
  the 2nd April coming back to well, actually this is both of
• 4:02
  us really peachy then. I can't claim to know this
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  brand, but I know you do. Very cool.
• 4:07
  DNC brand. That's all I'm gonna say.
• 4:10
  Very cool. Yeah.
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  OK. So they're opening up their
• 4:13
  second store, which for me is interesting because this is all
• 4:16
  about 90s fashion or sort of a nod the 90s and 2000s.
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  And they they're so brand strategy is Part 2.
• 4:24
  And we've spoken about this many times about the store being a
• 4:27
  community hub or cheeky approach, the women and then
• 4:32
  action store will Brewer St in Soho, the second store after
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  Shoreditch. So is this a brand that we've
• 4:40
  got to watch that's doing the right things, making the right
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  signals? I don't know if there's stuff
• 4:44
  that you would wear, but you know, it's, again, it's a very
• 4:47
  niche brand and I don't know if it's it, will it export well to,
• 4:52
  for example, the UX and the world, But it's an interesting
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  one to watch. It's very Soho.
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  I think we've been very smart to host on Brewer Street.
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  I can't think of better location for, for that brand, to be
• 5:04
  honest. But yeah, I, I like the brand.
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  It's, it's not all super me, but I, I like it.
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  And I know they do have a a really strong community
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  actually. Is it luxury?
• 5:15
  Just sound curious so. I would.
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  I would. I think it's more contemporary
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  price point. It's there we go.
• 5:22
  Yeah, yeah. OK.
• 5:23
  No, no, very Scandinavian. This is very London.
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  Very London. It's a little bit Urban
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  Outfitters, but yeah. You know.
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  Yeah. New look, new look and launching
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  their concept store. They, they originally announced
• 5:39
  this last year, but basically they expanding.
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  I don't know if they walk, they are maybe already in the
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  Gateshead, but they're in the local in the metro centre in
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  Gateshead and an 11,000 square foot store, which is quite
• 5:51
  large. It's called an Omni hub designed
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  to integrate physical and digital.
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  And and to be fair to new look, they have been talking about
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  this for for a long while as part of a strategy for all their
• 6:01
  stores. This thought specifically is
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  their concept store. And you can get things like
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  click and collect, self-service, ecolus, drop off returns,
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  digital browsing, quick displays, order in store and
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  showroom style type features. So interesting, I think for a
• 6:19
  everyday fashion brand to invest in technology so heavily
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  specifically, and so many brands like HM closing stores and and
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  looking how they're reformatting, it feels like new
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  looks leading into the tech experience.
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  And so their concept store in Gateshead is a great example.
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  Finishing with you. Yes, so this one caught my eye.
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  Is that Dyson opening in Easter Village or have opened?
• 6:49
  Yeah. One or the other, the opening or
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  they have often, but Dyson is one of those brands that
• 6:54
  obviously they they do sales, but they're not.
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  But I think it's more kind of like Black Friday that they're
• 7:00
  quite controls. You know, you don't really
• 7:02
  associate then well with an outlet or rummaging through an
• 7:06
  outlet for a deal. So seeing them and Vista feels
• 7:08
  like a bit of a shift, but I think a smart shift because, you
• 7:11
  know, outlets aren't really just about clearance anymore.
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  You know, they really are discovery channels and
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  especially for places like Vista.
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  I mean, Vista is more of AI guess a luxury kind of 1.
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  You know, there's a lot of tourists, a lot of high
• 7:25
  spenders, people maybe who wouldn't walk into a Dyson star
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  on the High Street. So I do think it makes quite a
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  lot of sense. I do as well just thinking about
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  Dyson. I mean, obviously Dyson might be
• 7:37
  known for Hoover's and electronics, but then they
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  obviously tacked into beauty and they've got the the Dyson Air
• 7:42
  app, which is about 500 lbs pretty expensive.
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  And what we do see is, you know, you go on Instagram and you go
• 7:52
  on TikTok, and quite often you're hit with these Dyson
• 7:55
  dupes. For. 1/4 of the price, you know,
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  it might be 100 lbs for this Dyson dupes.
• 8:02
  So I think it's actually needed, you know, if they want to still
• 8:06
  carry on tapping into that younger audience, there's going
• 8:09
  to be Dyson dupes a fraction of the price.
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  People aren't going to stay loyal to them.
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  So I think this is a really smart way to be able to still
• 8:16
  capture maybe that younger customer or any customer really
• 8:20
  who is very value conscious. Yeah, no, I love it.
• 8:23
  I mean, I so I think it's an interesting play because they
• 8:27
  open their I don't know when they open their Madrid one, but
• 8:30
  they were in the mid because Mr Village obviously own all the
• 8:33
  outlets across. Yeah, I don't know if it's
• 8:35
  across Europe, but I know they're in Spain and in the and
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  they opened the Dyson 1 and I went in there and it's very
• 8:41
  similar to the New York store in terms of the look and feel of
• 8:44
  the store. Yeah, not that much cheaper,
• 8:47
  gotta be honest. But you know, you can pick up
• 8:50
  some deals and bargains and if you go in at the right time,
• 8:53
  you'll get get the right price. But I think it's a fantastic
• 8:57
  thing that you're highlighting about how do you move into value
• 9:00
  or not, not not displace your pricing strategy.
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  And as you said, this is a great sort of signal of going into and
• 9:08
  outlet village, which is a testament to outlet villages and
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  how they are surviving and doing well during this sort of weird
• 9:16
  economy that we're in. You know, food inflation maybe
• 9:18
  up to 9%, store closures are still happening.
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  How do you keep that excitement and keep people coming into the
• 9:24
  brand that still want to buy into your brand without going
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  off the juice, as you said? I think it's a second point, OK,
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  We did really well. I think we're just under 10
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  minutes so. Wow, Speedy.
• 9:36
  Yeah, really good. OK, Simone, until next week.
• 9:38
  Thank you so much. Thanks, Alex.
• 9:40
  See you next week.