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Latest / The Empathy Edge

Jay Baer: How Empathy Gets Your Customers Talking

In this episode, Maria and Jay discuss:

What an empathetic brand really means.

Empathy as a talk trigger for word of mouth marketing.

How your brand can show empathy digitally.

A game-changing story of situational empathy that made Jay a brand fan for life

Empathy in action - experiences that Jay has had that you can do in your business now, regardless of size.

Key Takeaways:

Everybody cares about word of mouth, everybody hears about it, but nobody talks about it. It is something that we take for granted and that is a mistake. Nobody has ever once said, “We don’t care about word of mouth”…

The skinny

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