
Jay Baer: How Empathy Gets Your Customers Talking
In this episode, Maria and Jay discuss:
What an empathetic brand really means.
Empathy as a talk trigger for word of mouth marketing.
How your brand can show empathy digitally.
A game-changing story of situational empathy that made Jay a brand fan for life
Empathy in action - experiences that Jay has had that you can do in your business now, regardless of size.
Key Takeaways:
Everybody cares about word of mouth, everybody hears about it, but nobody talks about it. It is something that we take for granted and that is a mistake. Nobody has ever once said, “We don’t care about word of mouth”…
The skinny
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