How Fear Runs Most Businesses

The Route with Landon Daines · Sep 16, 2025 · 21m

Fear might be the real reason your growth is stuck. In this episode, I break down the hidden ways fear shows up in a pest control business, then give you a simple way to beat it. I share how I finally raised prices in ultra-competitive Phoenix (from $39 to $49/month, a 25% jump), why sales didn’t drop, and how the extra margin flowed straight to profit. You’ll hear the most common fear traps (rejection, spending on marketing, competition, delegation, embarrassment, success, confrontation, financial risk) and the four patterns they create: avoidance, delay, over-control, and comfort-seeking…