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NIL Money Reshaping College Sports | Durham News
College sports are undergoing a seismic shift as top athletes, especially offensive linemen, cash in on NIL deals worth millions—far outpacing even NFL stars’ off-field earnings. What began as a modest movement to empower student-athletes has evolved into a high-stakes marketplace where big brands and schools compete for elite talent, blurring the line between amateur and pro. While regulators scramble to ensure fairness and prevent exploitation, new legislation could double athlete revenue while still allowing third-party deals. The old model is gone—college sports now resemble a…
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