Latest / Shane Hewitt and The Nightshift
When Did Car Shopping Start Feeling Like Buying a Washing Machine?
New car prices in Canada are up almost 60% in six years, and Lorraine Sommerfeld says that number didn't just change what people can afford. It changed how they feel about cars. Walking through a lot used to mean dreaming. Now it mostly means calculating.
What does it feel like when something you used to love turns into an appliance decision? Line up every sedan on the market and throw a sheet over them, Lorraine says, and you cannot tell them apart. Manufacturers stopped taking risks. The paint color options narrowed down to gray, black, or white.
The joy didn't evaporate by accident. Fear…
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