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How Japan's Convenience Stores Perfected Private Label
In Episode 151 of Building Brands, Lucas and Luna explore how 7-Eleven Japan and its private label, Seven Premium, turned the convenience store into a product development powerhouse. They trace the brand's evolution from a licensing deal with Southland Corporation to a master of 'kisan'—the art of anticipating customer needs. With over 70 percent of Seven-Eleven Japan's sales now coming from private label products, they unpack the strategies behind product innovation, store ownership, and data-driven merchandising. They discuss how Seven Premium's focus on quality and…
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