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From Search Intent to Visual Discovery
Digital Marketing Today explores one of the most exciting shifts in modern digital marketing: the move from declared intent to inferred, visual intent. In this episode, we unpack how Estée Lauder and Jo Malone are using a new Pinterest-led AI experience to recommend fragrances based not on what consumers type, but on the mood, style, and aspiration reflected in their Pinterest boards. It’s a powerful example of how AI, platform data, and visual behaviour are reshaping digital strategy. We discuss what this means for marketers across SEO, EDMs, CRM, Google Ads, Meta Ads, Pinterest, and…
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