Ep 35: Laura Thompson - Trust Never Gets Old, Reinventing Canada's Most Trusted Health Brands
Reinventing Iconic Brands, Women’s Health & the Power of Getting Your Hands Dirty with Laura Thompson of Bayer Canada
How do you reinvent an iconic brand without losing the trust that made it iconic in the first place?
In this episode of SHeCOMMERCE, Cristina and Jacqui sit down with Laura Thompson, Country Division Head of Consumer Health at Bayer Canada, for a conversation that moves from data, brand building and consumer trust to women’s health, leadership and why sometimes the best leaders are still willing to roll up their sleeves and get their hands dirty.
Laura reminds us that building…
The skinny
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