Kate O'Brien - Founder & CEO - Powers of Reasoning
Kate O'Brien is a prominent media executive and entrepreneur who is actively disrupting the traditional advertising landscape. Before launching her own venture, she built a formidable reputation in the performance media space, notably leading a 200-person agency team and driving massive revenue growth (over 30%) by securing heavyweight clients like DraftKings, Virgin Voyages, and Rao’s.
In May 2024, she took her company, Powers of Reasoning, out of stealth mode.
Key Takeaways on Her and the Agency:
The "Guaranteed Performance" Model: Kate founded Powers of Reasoning to fix a major flaw she…
The skinny
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