AEO vs. GEO vs. SEO: How to Get Cited, Not Just Ranked with Will Ockenden
How do you stay visible in a zero-click world, where AI is answering questions even before users tap a link?
In this episode, Tom Basgil speaks with Will Ockenden, Director and Owner of Prohibition PR, about how generative engine optimization (GEO) and answer engine optimization (AEO) are reshaping the way brands build authority and get discovered online. Will shares his expertise on why traditional PR disciplines are becoming one of the most powerful tools for winning in the age of AI search.
They explore the shift from SEO to GEO, and how the rise of zero-click behavior means brands that…
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