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How Brownstown, Indiana Turned Into a National Country Music Destination | Conner Barnette, Rock the Rind

On today's show I sat down with Conner Barnette, vice chairman of Brownstown Ewing Main Street and chairman of Rock the Rind, the country music festival that revived momentum around the Jackson County Watermelon Festival tradition in Brownstown after the original festival was shut down in 2016.

Barnette explains how Brownstown Ewing Main Street, operating on about $3,000 a year, pursued revenue generation and community revitalization by launching a music festival, relying on local sponsorships, volunteers, and guidance from promoter Drew Eads.

He discusses early challenges like booking major…

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