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Costco’s Executive Membership Surge | Durham News
Costco’s pushing hard for premium Executive memberships—now up nearly 10% year-over-year—with members paying $130 a year for perks like 2% cash back, early access, and Instacart credits. This move is fueling record membership revenue, accounting for 72% of operating income, as both new and existing Gold members upgrade to unlock bigger savings and exclusive shopping advantages. The strategy? Lock in more spending by making the premium tier feel like a smart financial move—though shoppers are still weighing whether the upfront cost pays off in the long run. Listen in comfort:Get a discount on…
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