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Why You Bought That Thing on Sale (And Why It’s Okay) | Women & Money
In this episode of Women & Money, host April Mendez explores the psychology behind impulse buying and the deceptive nature of retail discounts. If you have ever felt a rush of victory when purchasing something on sale, only to regret it later, this episode is for you. It dissects the 'deal proneness' effect, explaining how retailers manipulate our biology by creating artificial scarcity and urgency to bypass logical decision-making. The conversation moves beyond simple budgeting tips to address the emotional drivers of consumerism, offering listeners a compassionate yet firm framework for…
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