AI Whale Hunting 🐋: ICP Precision, Agentic AI & Smarter Growth Strategies

Marketing in the Age of AI · Apr 2, 2026 · 23m

Episode Overview:

AI is reshaping how businesses grow—and the winners are building with intention. In this episode of Marketing in the Age of AI, Emanuel Rose sits down with Jeff Borschowa to explore how AI, ICP precision, and “whale hunting” strategies are transforming marketing, sales, and business growth.

From the “agentic pivot” to building smarter systems, this conversation breaks down how to move beyond experimentation and start creating real, measurable value with AI.

What You’ll Learn:

What the “agentic pivot” means for modern businesses

Why ICP (Ideal Client Profile) precision beats…