Latest / Kickin’ It With KeKe: Life, Love, & MINDSET / Episode #176 w/Cherie Hoeger

Transcript

Episode #176 w/Cherie Hoeger · Kickin’ It With KeKe: Life, Love, & MINDSET

• 0:03
  Speaker 1: Welcome to Kicking In with Kiki. Kicking it you ki Ki,
• 0:14
  Speaker 1: kicking it the ki Ki for a little personality, switching
• 0:18
  Speaker 1: up the storyline on God.
• 0:19
  Speaker 2: We making in story and books one day at the time.
• 0:24
  Speaker 1: Much problems to the side. Enjoy yourself, free your mind.
• 0:31
  Speaker 2: Chickin it with ki Kee.
• 0:41
  Speaker 1: Welcome back to another episode of Kicking It with Kiki, Life,
• 0:44
  Speaker 1: love and mindset. I'm your host, Kiki, and today we
• 0:47
  Speaker 1: have a very special guest joining us. But you guys
• 0:51
  Speaker 1: know how I like to do. I like to give
• 0:53
  Speaker 1: my guests the opportunity to tell you who they are,
• 0:56
  Speaker 1: So I'm gonna turn it over to her. Cherie. Thank
• 0:59
  Speaker 1: you for coming to kiy it with me. How are
• 1:01
  Speaker 1: you today?
• 1:02
  Speaker 2: I'm doing grant. I'm so excited to be here.
• 1:05
  Speaker 1: Absolutely, I'm excited to have you. So I always give
• 1:08
  Speaker 1: my guests the opportunity to tell the listeners who they are,
• 1:11
  Speaker 1: so I'll go ahead and turn it over to you.
• 1:13
  Speaker 1: Just tell everybody who you are what you do.
• 1:15
  Speaker 3: Yeah, my name is Shrie Hager, and I am the
• 1:17
  Speaker 3: CEO and co founder of a company called Salt and
• 1:20
  Speaker 3: we're in a fun category. We sell reusable period products,
• 1:23
  Speaker 3: so cups discs and period underwear, and it's a fun
• 1:27
  Speaker 3: category because there's a lot of taboos and I get
• 1:30
  Speaker 3: to break those taboos every day, so it's fun. I
• 1:32
  Speaker 3: am also a mom of six and I have five daughters,
• 1:35
  Speaker 3: so that kind of makes sense with the period care.
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  Speaker 3: And I care a lot about solving global period poverty.
• 1:40
  Speaker 3: So we have a one percent give back mission as
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  Speaker 3: a certified be corp to end global period poverty through
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  Speaker 3: our products. So we've donated over one hundred and sixty
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  Speaker 3: thousand products in sixty countries. And it's really what makes
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  Speaker 3: me tick and it's my life's mission is to help
• 1:53
  Speaker 3: girls stay in school, to help women provide for their
• 1:55
  Speaker 3: families by giving them these products so that they can
• 1:58
  Speaker 3: continue in their progress.
• 2:00
  Speaker 2: And yeah, I love being a mama six with my
• 2:02
  Speaker 2: five daughters.
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  Speaker 3: I have a little son on the Kaboos and so
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  Speaker 3: he has like six moms and he's the little prince
• 2:07
  Speaker 3: of the family.
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  Speaker 2: So it's a fun time.
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  Speaker 3: So the other thing is I love to share about
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  Speaker 3: work life integration and how I make it happen.
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  Speaker 2: As a CEO with kids.
• 2:15
  Speaker 1: Absolutely, I love that great introduction. So we always talk
• 2:20
  Speaker 1: about life, love and mindset on kicking it with Kiki.
• 2:23
  Speaker 1: So we're going to move into the mindset moment before
• 2:26
  Speaker 1: we talk about everything you've built. I always like the
• 2:30
  Speaker 1: you know, meet the person behind the accomplishment. When you
• 2:34
  Speaker 1: remove the titles of CEO, entrepreneurial, wife, and mother. Who
• 2:39
  Speaker 1: is Cherie today?
• 2:42
  Speaker 2: I love to spread light.
• 2:45
  Speaker 3: I think love is the highest form of energy, and
• 2:48
  Speaker 3: I truly just want to help people thrive. I love
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  Speaker 3: seeing people reach their potential, and I think that we
• 2:53
  Speaker 3: all have such capacities to create, to love, and to
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  Speaker 3: do good in the world, and so I like to
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  Speaker 3: help people do that. Part of why I like period
• 3:01
  Speaker 3: care because people are stifled by their period care. And
• 3:04
  Speaker 3: if I'm able to help keep girls in school, you know,
• 3:08
  Speaker 3: help women progressing economically through period care, then one by
• 3:12
  Speaker 3: one those people are changing the world and making the
• 3:14
  Speaker 3: world a better place.
• 3:16
  Speaker 2: And I truly believe in the power of the individual.
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  Speaker 1: Right absolutely. I love that now I know that you
• 3:22
  Speaker 1: pour into so many people, How have you learned to
• 3:27
  Speaker 1: love others without completely losing yourself in the process.
• 3:31
  Speaker 3: We have to start with a full cup or else
• 3:34
  Speaker 3: we can't give from that cup, right, So I actually
• 3:36
  Speaker 3: have had to learn how to be very strategic and
• 3:39
  Speaker 3: deliberate with my time every day to make sure that
• 3:41
  Speaker 3: I hit everything that's most important to me. So I'll say,
• 3:44
  Speaker 3: I'm very strategic and I have a lead a very
• 3:46
  Speaker 3: deliberate life. So I've actually identified the five things that
• 3:49
  Speaker 3: are most important to me. First starts with God and
• 3:51
  Speaker 3: my character. Next is my family and relationships, my health,
• 3:55
  Speaker 3: and then I also have you know, my deliberate living,
• 3:57
  Speaker 3: my passions, and my impact. I have a very strong
• 4:00
  Speaker 3: morning routine where I hit all of those five areas
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  Speaker 3: in the first ninety minutes of my day. So I
• 4:05
  Speaker 3: start with a full cup, so I never go to
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  Speaker 3: like reactive email, I don't jump into work right away.
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  Speaker 3: I make sure and do that routine and then I
• 4:13
  Speaker 3: move forward. And that's how it's my form of self care, right.
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  Speaker 3: It's really just being able to draw from this well
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  Speaker 3: because I've started with inspiration, I've started with connection and grounding,
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  Speaker 3: and then I'm able to give.
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  Speaker 1: I'm so glad that you say that, because self care
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  Speaker 1: is not selfish. You have to have that in order
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  Speaker 1: to keep your cup full to pour into others. So
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  Speaker 1: I'm glad somebody is listening and may needed to hear that.
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  Speaker 1: Start your day off intentional, don't hit the ground running,
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  Speaker 1: take a minute, calls, sit in it. You know, I
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  Speaker 1: always pray and start my day off with God as well.
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  Speaker 1: So I love that you say that that if more
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  Speaker 1: people had that type of mindset. And we're going to
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  Speaker 1: move into a mindset question right here, what mindsets shift
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  Speaker 1: change your life the most?
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  Speaker 3: Yeah, well, I was going to add on like prayer, meditation,
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  Speaker 3: journaling in that morning. It really probably was that that
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  Speaker 3: mindset set shift that I deliberately create my life and
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  Speaker 3: it didn't have to be what magazines told me to do.
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  Speaker 3: It didn't have to be what other people didn't, you know,
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  Speaker 3: told me to do, even what religion told me to do.
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  Speaker 3: I'm a very godly person and I'm Christian, but still
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  Speaker 3: it's really what does connecting with God look like for you?
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  Speaker 3: And what do you need? And I think it was
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  Speaker 3: very liberating for me. It probably happened in my thirties,
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  Speaker 3: the mindset shift that you know, I don't have to
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  Speaker 3: live somebody else's version of life and what they expect
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  Speaker 3: me to be in life and live by other people's expectations.
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  Speaker 3: I can create it and say what is most important
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  Speaker 3: to me? And i'd had just you know a few
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  Speaker 3: things in my life that I felt like, you know,
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  Speaker 3: I needed to have in my thirties, or I was
• 5:52
  Speaker 3: supposed to do, you know. And it was all sorts
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  Speaker 3: of things that I really I really filtered out, and
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  Speaker 3: I said, what's most important to me specifically? And that's
• 6:00
  Speaker 3: where I came down with my five I call them
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  Speaker 3: my vital few. It's a concept from a great book
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  Speaker 3: called Essentialism by Greg mckeo. So narrowing down to your
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  Speaker 3: vital few, I said, Okay, if really God's so important
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  Speaker 3: my life, my character, what am I doing? How much
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  Speaker 3: time am I giving to that relationship and to being
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  Speaker 3: able to ground myself and then my family and my relationships?
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  Speaker 3: What am I putting first? Am I putting work first?
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  Speaker 3: Or am I putting my family first?
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  Speaker 1: You know?
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  Speaker 2: Or am I putting you know, other people's expectations? Okay?
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  Speaker 3: Then you know, my health? Am I putting my health first?
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  Speaker 1: You know?
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  Speaker 3: And sometimes that means I may start work a little
• 6:32
  Speaker 3: bit later. But am I getting that workout? Am I
• 6:34
  Speaker 3: getting that hit routine? You know, I'm in perimenopause, I'm
• 6:36
  Speaker 3: in my forties. I need to do strength training. I
• 6:38
  Speaker 3: make sure and get that done in the morning, and
• 6:40
  Speaker 3: then also deliberate living there's room for passion. So I
• 6:44
  Speaker 3: love ballroom dance. I was a gymnast and a dancer
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  Speaker 3: growing up. I was also have a goal to keep
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  Speaker 3: my backflip until I'm fifty. So I practice my backlips
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  Speaker 3: on the trampoline, I practice when I go to gyms,
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  Speaker 3: and it's just something that really brings me a lot
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  Speaker 3: of joy, and so I do that deliberately.
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  Speaker 2: I was actually to perform a ballroom dance on stage.
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  Speaker 3: After having six kids last year, which is amazing for
• 7:05
  Speaker 3: a Christmas show, and it was the most incredible experience.
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  Speaker 3: It is because I made time for it. I do
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  Speaker 3: have to cut out other things. So in that mindset shift,
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  Speaker 3: I don't watch a lot of TV. I know some
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  Speaker 3: people just love their sitcoms, you know, they love their shows.
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  Speaker 3: I really just don't watch anything unless there's a really
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  Speaker 3: good movie, and I'll watch it maybe Fridays. For some people,
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  Speaker 3: they may not, you know, want to make that sacrifice.
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  Speaker 3: I did because I have a business and I have
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  Speaker 3: my kids, and TV wasn't part of my vital few right.
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  Speaker 2: And then you know, there's other things.
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  Speaker 3: I love to cook, and so I make time for
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  Speaker 3: all of those things, and I sacrifice other things that
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  Speaker 3: are less important to me. But I've lived the happiest
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  Speaker 3: life since I've done that exercise.
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  Speaker 1: I love, love, love that It's all about being intentional, mindful,
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  Speaker 1: and like you said, deliberately, deliberately live in your life
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  Speaker 1: to fulfill what you enjoy most. Because I think that
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  Speaker 1: spending time with self. I love being by myself. I know,
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  Speaker 1: I'm a mom and a wife. I love being by myself.
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  Speaker 1: I'm like, all right, let's go for a walk, or
• 8:07
  Speaker 1: let's go have a movie or you know, drink some
• 8:09
  Speaker 1: coffee or something like that. I'm always spending time with myself.
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  Speaker 1: If I'm not with my family, I'm pretty much recording podcasts,
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  Speaker 1: meeting people like yourself. So I love to do things
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  Speaker 1: that are passionate for me. Incorporating your passions into your life,
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  Speaker 1: I think that that is a pivotal moment in having
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  Speaker 1: a happier life.
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  Speaker 3: Yeah, agreed, And that most important step is identifying those
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  Speaker 3: passions and really looking down saying, okay, what brings me fulfillment?
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  Speaker 2: You know, write everything you.
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  Speaker 3: Do in a week, write everything you do in a day,
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  Speaker 3: and say what actually fulfills me? What fills my cup,
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  Speaker 3: what brings me energy. I love that you mentioned being
• 8:48
  Speaker 3: by yourself because I'm an introvert at heart too. And
• 8:50
  Speaker 3: here's two people on a podcast. We look like extroverts.
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  Speaker 3: We like connecting with people. But you know, introversion and
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  Speaker 3: extroversion just really is about where you derive your energy,
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  Speaker 3: and so were energy being alone.
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  Speaker 2: I have to have that grounding time.
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  Speaker 3: I have to have that loan time where I just feel,
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  Speaker 3: you know, really grounded with God and then I feel
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  Speaker 3: really comfortable with myself and that's where I fill my cup,
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  Speaker 3: and then I'm able to give it to the world.
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  Speaker 2: Right, and so.
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  Speaker 3: We I it's not a selfish pursuit obviously. You know,
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  Speaker 3: my second and my vital fews relationships, and that includes
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  Speaker 3: my family. I have six kids, right, I'm constantly giving
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  Speaker 3: time to relationships, and I think those are so important.
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  Speaker 2: But again, you know, we have to start with ourselves.
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  Speaker 3: And I also want to make a note about self
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  Speaker 3: care because I think that sometimes it gets a little
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  Speaker 3: bit of a bad rap because it's seen as you know,
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  Speaker 3: people will kind of kind of claim a little bit
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  Speaker 3: what I would say laziness with self care. What I
• 9:42
  Speaker 3: mean is like, uh, I'm going to go do some
• 9:43
  Speaker 3: self care. So I'm just going to go take a
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  Speaker 3: bath and watch a movie and do this or that,
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  Speaker 3: which is fine, just fine, But sometimes we kind of
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  Speaker 3: make that as an excuse to be a little less
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  Speaker 3: ambitious or to really go after our goals because we say, oh,
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  Speaker 3: I just need a self care day, when I think
• 9:57
  Speaker 3: that some of the greatest forms of self care is
• 10:00
  Speaker 3: actually showing that you're capable of doing things and reaching
• 10:03
  Speaker 3: your goals. And to me, that that's where I have
• 10:06
  Speaker 3: derived a lot of my confidence and my sense of capacity.
• 10:10
  Speaker 3: So I think self care can be those you know
• 10:12
  Speaker 3: down days. I work in puriit care space, So I
• 10:15
  Speaker 3: think the luteal phase, right, go with that energy flow,
• 10:19
  Speaker 3: your menstruation phase, like all those phases you need to
• 10:21
  Speaker 3: be able to take a breather. But also in your
• 10:23
  Speaker 3: falliicular phase, right, those the high energy times. Accomplishing your
• 10:27
  Speaker 3: goals is also a great form of self care. So
• 10:31
  Speaker 3: they don't have to be mutually exclusive.
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  Speaker 1: You just spoke to my soul right there, because that
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  Speaker 1: is so me. Self care for me is accomplishing new things,
• 10:40
  Speaker 1: is pouring into my work. That's self care for me,
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  Speaker 1: Like I really enjoy doing it. So it's not like
• 10:47
  Speaker 1: work for me.
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  Speaker 2: Yep, love what you do, do what you love, right.
• 10:52
  Speaker 1: Yeah, how do you teach yourself to maintain hopeful when
• 10:56
  Speaker 1: life doesn't immediately change for you.
• 11:01
  Speaker 2: Well, I think relationship with God helps there.
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  Speaker 3: Right in the end, I'm a big believer that life
• 11:06
  Speaker 3: will bring you what's needed for the lessons you need
• 11:09
  Speaker 3: to learn here on earth. So I kind of I
• 11:11
  Speaker 3: take that broader perspective all the time. So when things
• 11:14
  Speaker 3: are down, when I'm looking at my problems, I often
• 11:16
  Speaker 3: look from a higher perspective and say, you know, this
• 11:18
  Speaker 3: is really a first world problem. My kids are healthy
• 11:21
  Speaker 3: and happy. You know, maybe there's something that's difficult financially
• 11:24
  Speaker 3: with the business, or difficult with my health or whatever
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  Speaker 3: it is, and that's getting you down. But I'm not
• 11:30
  Speaker 3: living in a war torn country. My husband is from Venezuela,
• 11:33
  Speaker 3: my mom is from Argentina. We've seen war torn countries,
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  Speaker 3: you know, We've seen some of the effects of dictatorship
• 11:39
  Speaker 3: or socialism and what that can really look like. We
• 11:42
  Speaker 3: live an incredible country in the US. I think immigrants
• 11:44
  Speaker 3: sometimes make the biggest patriots, and so I look at
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  Speaker 3: that and say, I live in the best time in
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  Speaker 3: our you know, modern earth, like it's the best time
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  Speaker 3: for women, it's the best time for our rights, it's
• 11:55
  Speaker 3: the best time for conveniences and modern conveniences. I have
• 11:58
  Speaker 3: running water, running toy like. We are living in such
• 12:02
  Speaker 3: amazing times. So I really feel like I turn to
• 12:05
  Speaker 3: that broader perspective to find hope and also know that
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  Speaker 3: God's with me on my side. I'm very spiritually intuitive,
• 12:13
  Speaker 3: and I feel like the spirit is really with us
• 12:15
  Speaker 3: all the time. I feel my ancestors with me constantly,
• 12:18
  Speaker 3: and so I feel that love. I turn to my
• 12:20
  Speaker 3: angel guides, and I'm able to really derive just hope
• 12:26
  Speaker 3: for the world and love from that grounding and connecting
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  Speaker 3: with all the people that I know are cheering me
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  Speaker 3: on because this life is hard on Earth, but we're
• 12:34
  Speaker 3: really seeing as adventurers for coming here, and I believe
• 12:38
  Speaker 3: that there's another life on the other side, and if
• 12:41
  Speaker 3: we can just make it through and learn some important lessons,
• 12:44
  Speaker 3: then we are, you know, setting ourselves up for a
• 12:46
  Speaker 3: lot of great learning and progression.
• 12:48
  Speaker 1: I love that, and I totally agree because mindset isn't
• 12:52
  Speaker 1: about pretending life is perfect. It's about learning how to
• 12:56
  Speaker 1: move through imperfect season with purpose, right, So let's dig
• 13:01
  Speaker 1: a little deeper and go into a reality chick. Women
• 13:04
  Speaker 1: are often expected to balance careers, families, relationships, and somehow
• 13:09
  Speaker 1: make it all look effortless. What's one troop about having
• 13:12
  Speaker 1: it all? You wish more people talked about?
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  Speaker 2: Hmm.
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  Speaker 3: A lot of people look to me and say, I
• 13:19
  Speaker 3: have it all, six kids, CEO of a company, and
• 13:22
  Speaker 3: I wish they could see the hustle, the grit, the
• 13:25
  Speaker 3: late nights, the heartbreak, like all of those things. There's
• 13:28
  Speaker 3: a great quote from Mark Andreesen from Andresen Horowitz, and
• 13:32
  Speaker 3: he says, for startups and for early entrepreneurs, there's only
• 13:36
  Speaker 3: two emotions. There's euphoria and utter terror, and a lack
• 13:40
  Speaker 3: of sleep enhances them both.
• 13:42
  Speaker 2: And I have lived through that. As for the past eight.
• 13:44
  Speaker 3: Years, you know, as an owner of an eight figure company,
• 13:48
  Speaker 3: it's been highs and it's been lows, and I got
• 13:50
  Speaker 3: everything between. It's been a journey and it is hard work.
• 13:54
  Speaker 3: So I wish that. You know, entrepreneurship can look kind
• 13:56
  Speaker 3: of glamorous sometimes, you know, and sometimes we're you know,
• 13:59
  Speaker 3: talk about out different company owners, you know, a little
• 14:02
  Speaker 3: bit like celebrities, But entrepreneurship is the most difficult journey
• 14:06
  Speaker 3: I've ever been on, and yet I would I wouldn't
• 14:10
  Speaker 3: trade it for the world because it's also been the
• 14:12
  Speaker 3: most impactful personal development journeys that I've ever been on,
• 14:16
  Speaker 3: and it stretched me, you know, beyond the capacity that
• 14:19
  Speaker 3: I even knew I had. So I wish I was
• 14:21
  Speaker 3: talked about a little bit more of what it's required
• 14:24
  Speaker 3: now about having it all.
• 14:26
  Speaker 2: You really can have it all.
• 14:28
  Speaker 3: I do believe in that, and I feel like I do,
• 14:30
  Speaker 3: you know, despite all the difficulty. But it really is
• 14:33
  Speaker 3: about trusting yourself and your capacity and being again deliberate
• 14:36
  Speaker 3: with your time so you can have it all. People
• 14:38
  Speaker 3: will look to me, you know, I'll be on a
• 14:40
  Speaker 3: panel or I'll be you know, doing a keynote, and
• 14:43
  Speaker 3: they'll hear about my business journey, and you know, they
• 14:46
  Speaker 3: don't care about the accolades like being you know, number
• 14:49
  Speaker 3: one for our products and Target stores and Amazon stores,
• 14:51
  Speaker 3: you know, and you know, having these big collaborations and
• 14:55
  Speaker 3: you know, being New York Times wirecutters, you know, best
• 14:57
  Speaker 3: products and so forth. So we have these big accolades
• 15:00
  Speaker 3: products and what we've done with our company. But then
• 15:02
  Speaker 3: they'll find out I have six kids and That's what
• 15:04
  Speaker 3: they asked me about. They come in, they're like, are
• 15:07
  Speaker 3: you superwoman? Like how is it that you're running a
• 15:09
  Speaker 3: company with six kids? And I like to talk about
• 15:12
  Speaker 3: the work the term work life integration.
• 15:15
  Speaker 2: I don't believe in work life balance.
• 15:16
  Speaker 3: I feel like it's a myth and it only leads
• 15:19
  Speaker 3: you to mom guilt because it the myth is that
• 15:23
  Speaker 3: you can have eight hours of sleep, eight hours of work,
• 15:27
  Speaker 3: and then eight hours of personal time. And it never
• 15:29
  Speaker 3: happens that way because guess what, kids get sick, You
• 15:33
  Speaker 3: have like school plays that happen. As a mom, there's
• 15:35
  Speaker 3: always something you know with children. And so I adopt
• 15:40
  Speaker 3: the phrase work life integration, which is really seamlessly working
• 15:44
  Speaker 3: with your life and your career at the same time,
• 15:47
  Speaker 3: which I know that you do, Kiki, But it's about
• 15:50
  Speaker 3: doing what you love, loving what you do, and creating solutions.
• 15:54
  Speaker 2: For your life that work for your life.
• 15:55
  Speaker 3: So, for instance, right now, I'm in a podcasting room
• 15:58
  Speaker 3: in our office that we have down to town. We
• 16:00
  Speaker 3: have an in office preschool that I take my four
• 16:03
  Speaker 3: year old son to. So he's just over there in
• 16:05
  Speaker 3: the preschool. After this podcast, I can go over, I
• 16:07
  Speaker 3: can change his diaper, we can have lunch together, I
• 16:09
  Speaker 3: can see him, and sometimes I work from home, so
• 16:12
  Speaker 3: I work very hybrid and then my husband works along
• 16:14
  Speaker 3: with me and we you know, split home responsibilities. It's
• 16:17
  Speaker 3: basically looking at the status quo of the patriarchal structure
• 16:20
  Speaker 3: that we've been given and saying, how can you make
• 16:22
  Speaker 3: this work for us, especially for families. We have a
• 16:24
  Speaker 3: very pro family workforce, so our preschool is.
• 16:27
  Speaker 2: Free for all of our employees.
• 16:29
  Speaker 3: So we offer this for our primarily female workforce, and
• 16:32
  Speaker 3: it's such a win win. So it's creating those solutions
• 16:36
  Speaker 3: and finding out what really works for your life and
• 16:38
  Speaker 3: being deliberate about it.
• 16:40
  Speaker 1: Absolutely. I love that. That is so amazing. And if
• 16:44
  Speaker 1: more companies focused on the employees the way that you
• 16:48
  Speaker 1: and your husband does. Game changer, Game changer. I love that.
• 16:55
  Speaker 1: Thank you, Thank you for dead.
• 16:58
  Speaker 2: I mean our team members love yea.
• 17:00
  Speaker 1: I know they love you, guys for doing that. Well.
• 17:04
  Speaker 3: Our team members are biggest asset, and we are also
• 17:07
  Speaker 3: our company's biggest assets. We have to take care of them,
• 17:09
  Speaker 3: We have to take care of us because companies are
• 17:12
  Speaker 3: really just people. It's just a group of people and
• 17:14
  Speaker 3: working to their best and so if we're able to
• 17:16
  Speaker 3: support them with their families and they support us with
• 17:19
  Speaker 3: the company absolutely.
• 17:21
  Speaker 1: Now, your work has helped challenge conversations surrounding women's health.
• 17:26
  Speaker 1: Why do you believe so many women have been conditioned
• 17:29
  Speaker 1: to stay solid about topics that deserve open discussion.
• 17:34
  Speaker 2: Who I could talk about this all day.
• 17:37
  Speaker 3: I would say that these stigmas and taboos and the
• 17:41
  Speaker 3: hush hush conversations around periods specifically, we could go to
• 17:45
  Speaker 3: bladder leaks and all the taboo subjects postpartum bleeding, any
• 17:48
  Speaker 3: type of leaks that happen for women, but they have
• 17:51
  Speaker 3: not been serving us. In fact, when I look at
• 17:55
  Speaker 3: just the innovation in our category as a female founder,
• 17:59
  Speaker 3: that's intra mention this industry. We have lacked an innovation
• 18:03
  Speaker 3: in our products for hundreds of years because we haven't
• 18:07
  Speaker 3: talked about it openly. So pads were invented in the
• 18:10
  Speaker 3: eighteen hundreds, you know, tampons were invented in the nineteen thirties.
• 18:14
  Speaker 3: We have cars that go from zero to sixty in
• 18:18
  Speaker 3: one point nine seconds, and we have.
• 18:19
  Speaker 2: Computers we fit into our pockets.
• 18:21
  Speaker 3: But we haven't had any major innovation in anything except
• 18:24
  Speaker 3: for the pad with wings. That came out in the eighties. Okay,
• 18:28
  Speaker 3: that's because of stigmas. How can we innovate products if
• 18:33
  Speaker 3: we don't talk about what the need actually looks like,
• 18:35
  Speaker 3: and if we're just in hush hush, if we're not
• 18:37
  Speaker 3: sharing with the men in our lives also, So I
• 18:40
  Speaker 3: truly believe that these conversations need to be opened up
• 18:42
  Speaker 3: so that we can make progress for women, progress for
• 18:45
  Speaker 3: women's health, progress for women's products. And so I'm all
• 18:49
  Speaker 3: about being very straightforward in our conversations. I really don't
• 18:52
  Speaker 3: like talking about periods with euphemisms. You know, oh, shark
• 18:55
  Speaker 3: week or ant flow. It's like, no, it's a period,
• 18:58
  Speaker 3: and we don't have to use it.
• 19:00
  Speaker 2: You know.
• 19:00
  Speaker 3: Sometimes I add some humor because it can be fun,
• 19:02
  Speaker 3: it can break the eye. So I'm okay with humor,
• 19:04
  Speaker 3: but not euphemisms, and nothing's shameful. We like to speak
• 19:07
  Speaker 3: about periods with dignity. I mean, this is something that
• 19:10
  Speaker 3: menstrual cycle perpetuates the human race, Like this deserves kudos
• 19:14
  Speaker 3: and it deserves celebration, not censorship. And so we try
• 19:18
  Speaker 3: to break those stigmas every day, and we do have
• 19:20
  Speaker 3: some backlash, and we do have some barriers to go.
• 19:23
  Speaker 3: You know that we fight against even on you know,
• 19:26
  Speaker 3: TikTok and social media, they don't allow certain words and
• 19:30
  Speaker 3: certain images and so forth, even if we're just talking
• 19:32
  Speaker 3: about women's health issues. But slowly the tides are turning,
• 19:36
  Speaker 3: and I'll have to give an applause to the gen
• 19:38
  Speaker 3: zers out there and the gen alphas, because they're the
• 19:41
  Speaker 3: ones really pushing the conversations forward.
• 19:43
  Speaker 2: They're done with the hush hush.
• 19:45
  Speaker 3: They're telling their boyfriends, you know, when they need tampons,
• 19:48
  Speaker 3: and they're sending them off to go get them, and
• 19:50
  Speaker 3: they tell them when they're on their periods, and they're
• 19:52
  Speaker 3: having these open conversations. And I so appreciate that because
• 19:55
  Speaker 3: as a mom of five daughters, I want my daughters
• 19:58
  Speaker 3: to be able to talk openly about their their periods
• 20:01
  Speaker 3: and a cycle that you know, affects fifty percent of
• 20:04
  Speaker 3: the population, why don't we just talk about this more openly.
• 20:07
  Speaker 2: So I also want to give a word of advice.
• 20:10
  Speaker 3: And that's that, you know, people take their cues from us,
• 20:15
  Speaker 3: and so if we're able to talk about our periods
• 20:18
  Speaker 3: and we're able to talk about bladder leaks and all
• 20:20
  Speaker 3: the taboo areas with openness and just being straightforward. Then
• 20:24
  Speaker 3: the people that we're talking to. Sometimes sometimes they can
• 20:26
  Speaker 3: lead and say, no, don't talk to me about that
• 20:28
  Speaker 3: women's issue, and we're like, yeah, let's educate you.
• 20:30
  Speaker 2: A little bit more.
• 20:31
  Speaker 3: But most of the time, what I see is that
• 20:33
  Speaker 3: if we're open and we're straightforward about it and we're
• 20:36
  Speaker 3: able to speak to it, you know, without hush toes,
• 20:38
  Speaker 3: then they take those cues and say, oh, I'm allowed
• 20:40
  Speaker 3: to enter this conversation. We're giving them allowance when we
• 20:43
  Speaker 3: do that. So that's my biggest piece of advice to
• 20:45
  Speaker 3: break those taboos is how you approach the conversation.
• 20:50
  Speaker 1: Absolutely totally. I totally agree, and I'm glad that the
• 20:54
  Speaker 1: tide is changing. Like you said, it's tide. My son
• 20:59
  Speaker 1: is seventeen, and we have the conversation because he has
• 21:01
  Speaker 1: a supposed there that's about to be thirty, and we
• 21:04
  Speaker 1: always say, don't be that guy that laughs at a
• 21:07
  Speaker 1: girl when you see something on her, offer your jacket
• 21:10
  Speaker 1: or something are going whisper and taelor you know, we
• 21:13
  Speaker 1: have enough mean people in this world. Don't contribute to that.
• 21:18
  Speaker 1: So I love that raising him to be a little
• 21:21
  Speaker 1: gentleman when it comes to like certain things that are
• 21:25
  Speaker 1: a part of life.
• 21:27
  Speaker 3: That is fantastic, And really what I'm trying to do
• 21:30
  Speaker 3: is solve the leaks entirely. So you know, for those
• 21:32
  Speaker 3: who are watching it on video, you can see our underwear,
• 21:34
  Speaker 3: but I'm just showing the gusset technology here that we have.
• 21:37
  Speaker 3: It's the thinnest and driest gusset out there. So it's
• 21:40
  Speaker 3: this basically a built in pad in our underwear, and
• 21:44
  Speaker 3: it's made for protection for every day, so you can
• 21:47
  Speaker 3: use it for all leaks, not only on your period.
• 21:48
  Speaker 3: You can use it, you know, when you're working out.
• 21:50
  Speaker 3: This is a stretching nylon material that's like a second
• 21:53
  Speaker 3: skin that's no show under panties or no panty lines.
• 21:56
  Speaker 3: And you know people weren't for sweat, they'll wear for
• 21:59
  Speaker 3: that daily cervical fluid or discharged they'll wear it for
• 22:02
  Speaker 3: a period time and even for light bladder leaks as well.
• 22:06
  Speaker 3: And so when you're talking about, you know, those leaks
• 22:08
  Speaker 3: that happen when you see something on a girl, I'm
• 22:10
  Speaker 3: hoping to just get rid of that entirely because you
• 22:12
  Speaker 3: can wear this as daily normal underwear and be covered
• 22:14
  Speaker 3: all the time. I'll tell you when my daughters started
• 22:17
  Speaker 3: using this and they started getting their periods. It was
• 22:19
  Speaker 3: the most amazing experience because as a mom, I didn't
• 22:23
  Speaker 3: have to worry about them leaking out a math class,
• 22:26
  Speaker 3: right sending them to class with tampons, I know school
• 22:29
  Speaker 3: is starting soon because they wear them every single day,
• 22:31
  Speaker 3: so they're literally always covered and they never have surprises.
• 22:35
  Speaker 3: I want that for every woman and girl to never
• 22:37
  Speaker 3: have an embarrassing moment again. So that's my one plug
• 22:41
  Speaker 3: for the period underwear. We call it our saltware. It's
• 22:44
  Speaker 3: essentially a leakproof underwear for any leaks.
• 22:48
  Speaker 1: I love that. So let's talk about a little bit.
• 22:51
  Speaker 1: How when did you start? How you said eight years?
• 22:55
  Speaker 1: What prompted you to begin, and let's talk about that.
• 22:58
  Speaker 1: Tell the listeners some history behind the company. How can
• 23:02
  Speaker 1: they get the products? I know you mentioned target, so
• 23:05
  Speaker 1: go ahead and let everybody know.
• 23:07
  Speaker 2: About salt Yeah, it really started.
• 23:09
  Speaker 3: I was actually a technical writer before I did real estate,
• 23:12
  Speaker 3: so I was not in the period care industry. And
• 23:15
  Speaker 3: I was just having a phone call with my aunt
• 23:17
  Speaker 3: in Venezuela. So my husband is from Venezuela, so it
• 23:19
  Speaker 3: was his aunt there, our aunt. And then my mom
• 23:22
  Speaker 3: is from Argentina, so we both come from Latino heritage.
• 23:24
  Speaker 3: And as I was talking to her, she was describing
• 23:26
  Speaker 3: how she wasn't able to get anything at all on
• 23:28
  Speaker 3: grocery source shelves. She said, I can't get personal care items.
• 23:31
  Speaker 3: I can't get food, we can't get diapers for the
• 23:33
  Speaker 3: babies and so forth, let alone things like pads and tampons.
• 23:36
  Speaker 3: She hadn't seen a pad or tampon in years. And
• 23:39
  Speaker 3: I thought, oh my goodness, what would I do in
• 23:41
  Speaker 3: that situation with my five daughters if I couldn't access
• 23:44
  Speaker 3: pads and tampons for myself or for them. So I
• 23:46
  Speaker 3: started looking into solutions and I was introduced to reusables
• 23:50
  Speaker 3: for the first time, reusable menstrual cups, reusable menstrual discs,
• 23:54
  Speaker 3: and then the period underwear. And I was a woman
• 23:56
  Speaker 3: in my thirties at the time. This was eight years ago,
• 23:58
  Speaker 3: and I thought, where have these in my whole life?
• 24:00
  Speaker 3: How come I didn't even know these existed, you know?
• 24:02
  Speaker 3: And I had all the same questions people have, how
• 24:04
  Speaker 3: does that fit in there? You know, how do you
• 24:06
  Speaker 3: use it? And so forth? Because they're inserted products that
• 24:09
  Speaker 3: replace tampons. And I tried some and was just absolutely sold.
• 24:15
  Speaker 3: I was like, wait a minute, you mean these hold
• 24:18
  Speaker 3: more than tampons. They hold four to six times more
• 24:21
  Speaker 3: than tampons, so higher capacity. I can wear them longer
• 24:24
  Speaker 3: for up to twelve hours. And they're you know, made
• 24:28
  Speaker 3: of one hundred percent medical grade silicone, so they last
• 24:32
  Speaker 3: ten years or longer. So I literally never have to
• 24:34
  Speaker 3: buy tampons again. I could just have like two of
• 24:37
  Speaker 3: these for my entire menstruating life. And like, you know,
• 24:40
  Speaker 3: which is the average life cycle is forty years. And
• 24:43
  Speaker 3: what I'm not telling you is we've actually done an
• 24:45
  Speaker 3: accelerated aging test on our products and they can last
• 24:47
  Speaker 3: up to forty years. So that's why I say one
• 24:50
  Speaker 3: or two and that's literally you never have to buy
• 24:52
  Speaker 3: tampons again. So we mark it ten years, but they
• 24:54
  Speaker 3: can last longer than that, which is incredible. And I
• 24:58
  Speaker 3: you know, try the period underhere. I'm like, this feels
• 24:59
  Speaker 3: like no underwear. I don't have to wear these sticky pads.
• 25:02
  Speaker 3: I'm like, how come I haven't tried these before? And
• 25:04
  Speaker 3: when I went to go purchase products, you know, to
• 25:06
  Speaker 3: send to my family in Venezuela, I just couldn't find
• 25:08
  Speaker 3: ones that I felt like I fully trusted a lot
• 25:10
  Speaker 3: of Chinese made products, not things that were US made
• 25:12
  Speaker 3: or by you know, US company, and I didn't find
• 25:16
  Speaker 3: anything that really worked well with my anatomy. So that's
• 25:18
  Speaker 3: when we started like cutting you know cups, open testing
• 25:21
  Speaker 3: them and so forth, and asked my husband to create
• 25:23
  Speaker 3: this menstrual product company with me to really provide products
• 25:28
  Speaker 3: for myself, for my daughters and for my friends. I
• 25:31
  Speaker 3: wanted ones that really worked and ones that I could
• 25:32
  Speaker 3: really trust. So we created our own and that was
• 25:35
  Speaker 3: eight years ago, and since then, you know, we've been
• 25:37
  Speaker 3: growing and we've been able to bring so much awareness
• 25:40
  Speaker 3: to these alternative products that are sometimes seen as fringe
• 25:43
  Speaker 3: and really make them more mainstream because to me, they
• 25:47
  Speaker 3: are the go to gold standard. They're better for our bodies,
• 25:50
  Speaker 3: they're better for the environment. And what's lost on people
• 25:53
  Speaker 3: is they don't realize that they're just more comfortable. They're convenient.
• 25:57
  Speaker 3: You know, you feel dignified as a woman when you
• 25:59
  Speaker 3: can have products where you can take care of yourself.
• 26:02
  Speaker 3: You don't have to rely on those emergency tampon runs
• 26:04
  Speaker 3: you know where your period starts.
• 26:06
  Speaker 2: Your surprised and.
• 26:06
  Speaker 3: You're like, oh my gosh, I got to go find
• 26:08
  Speaker 3: something I never have that feeling anymore because I literally
• 26:10
  Speaker 3: have one in my purse at all times and I'm
• 26:12
  Speaker 3: always covered, and it's just that feeling of dignity and freedom.
• 26:16
  Speaker 3: So I always tell people I don't sell products. I
• 26:18
  Speaker 3: sell freedom for women and girls.
• 26:21
  Speaker 1: I love that. I still freedom. I love that. So
• 26:25
  Speaker 1: how can listeners purchase products? What's the website? Where do
• 26:29
  Speaker 1: you hang out on social media if they want to
• 26:31
  Speaker 1: connect and follow and learn more about, you know, the
• 26:34
  Speaker 1: products and how to use them and things like that.
• 26:37
  Speaker 3: Yeah, So you can find us at salt dot com.
• 26:39
  Speaker 3: That Salt with two a's so s A A L
• 26:42
  Speaker 3: T dot com. And then we also have our cups
• 26:44
  Speaker 3: and one of our best pairs of underwear in Target stores,
• 26:47
  Speaker 3: and we have our team line of underwear in Walmart stores.
• 26:50
  Speaker 2: And then you can find us on Amazon, and then on.
• 26:53
  Speaker 3: All the socials, find us on Instagram and TikTok and
• 26:56
  Speaker 3: LinkedIn and all the things at salt co so at
• 26:59
  Speaker 3: salt coch Yeah, and then on YouTube, I'll say for
• 27:04
  Speaker 3: great tutorials for how to use the products.
• 27:07
  Speaker 1: Got it? And all of this information will be listed
• 27:09
  Speaker 1: in the show notes, guys, so you don't have to
• 27:11
  Speaker 1: worry about writing it down. Just go ahead and look
• 27:13
  Speaker 1: into description and all this information will be provided for you.
• 27:16
  Speaker 1: So we're going to move into I might drop segment.
• 27:20
  Speaker 1: What has motherhood taught you about love that nothing else could?
• 27:25
  Speaker 3: It's taught me that we have a mother in heaven
• 27:26
  Speaker 3: because I look at these incredibly deep feelings that I
• 27:29
  Speaker 3: have as a mother, and to me, they have to
• 27:31
  Speaker 3: come from somewhere. And truly, we have a father, we
• 27:34
  Speaker 3: have a son. There's got to be a mother. I
• 27:36
  Speaker 3: believe in a divine family.
• 27:38
  Speaker 1: I love that. I've never thought about it that way,
• 27:40
  Speaker 1: but it makes perfect sense. I love that. Okay, so
• 27:44
  Speaker 1: your children forget every accomplishment you've achieved. If your children,
• 27:49
  Speaker 1: I'm gonna start over. If your children forget every accomplishment
• 27:54
  Speaker 1: you've achieved, what do you hope they never forget about
• 27:57
  Speaker 1: the woman who raised them.
• 28:00
  Speaker 3: That I was compassionate and loving to everybody that I knew,
• 28:04
  Speaker 3: and that I left the world a better place. I
• 28:07
  Speaker 3: just want to be seen as a mother, wife, sister,
• 28:10
  Speaker 3: friend who really truly brought light and who helped uplift people.
• 28:14
  Speaker 1: What's one conversation you hope women stop being afraid to have?
• 28:19
  Speaker 3: Well, that's an easy one right periods. I want people
• 28:22
  Speaker 3: to have conversations, open conversations about reproductive health, all the things, perimenopause,
• 28:27
  Speaker 3: all these surprises that we get throughout our reproductive life,
• 28:31
  Speaker 3: from periods to maternity and everything that goes on when
• 28:34
  Speaker 3: you're pregnant and postpartum, and then also through perimenopause and menopause.
• 28:39
  Speaker 3: We always have these questions and our bodies like always
• 28:42
  Speaker 3: surprising us, and we're trying to figure out what's going on.
• 28:44
  Speaker 3: And if we have more open conversations about it and
• 28:47
  Speaker 3: help other women understand, and then we can all figure
• 28:50
  Speaker 3: it out together.
• 28:52
  Speaker 1: Absolutely, For the woman listening who's completely overwhelmed, what's one
• 28:58
  Speaker 1: habit she can begin changing today.
• 29:00
  Speaker 3: I'd say meditation, really connecting with your higher self, connecting
• 29:04
  Speaker 3: with God and grounding yourself. What do you want? What
• 29:08
  Speaker 3: do you want out of life? What do you want
• 29:09
  Speaker 3: to create? What attitude and what emotions you want to
• 29:13
  Speaker 3: carry that day to make it the best day?
• 29:17
  Speaker 1: Wow, y'all, rewind it and listen to what she just said.
• 29:20
  Speaker 1: Somebody didn't get it, so rewind it and listen intentionally.
• 29:25
  Speaker 1: It is very important that we understand the message behind
• 29:28
  Speaker 1: what Cheri just said. All right, So fear often keeps
• 29:33
  Speaker 1: us comparable. How do we know when fear is protecting
• 29:37
  Speaker 1: us and when it's actually preventing our growth?
• 29:40
  Speaker 3: The Bible says that fear is not from God, and
• 29:43
  Speaker 3: so I don't even think that we should look at
• 29:44
  Speaker 3: fear as a protector, but instead trust in God and
• 29:49
  Speaker 3: trust that everything that life throws at us really is
• 29:51
  Speaker 3: for our good and it is for a lesson in
• 29:53
  Speaker 3: some way. And rather than fear, then we can ask ourselves,
• 29:55
  Speaker 3: what is this lesson? What do I need to learn?
• 29:57
  Speaker 3: And what can I choose? And look for direction from
• 30:00
  Speaker 3: God and where to go? And then you know, be disserting.
• 30:03
  Speaker 3: And if you feel a little bit of fear and
• 30:05
  Speaker 3: like that fight or flight, listen to your body, you know,
• 30:07
  Speaker 3: listen to those alarm bells and make sure that you're
• 30:09
  Speaker 3: being discerting of situations and so forth. But don't give
• 30:12
  Speaker 3: into fear and given to trust And said.
• 30:16
  Speaker 1: Absolutely, when life challenges you and love stretches you, what
• 30:22
  Speaker 1: mindset keeps you grounded?
• 30:24
  Speaker 2: For me, it's gratitude.
• 30:26
  Speaker 3: So in those challenges I look back and say, what
• 30:29
  Speaker 3: do I have to be grateful for? I have my family,
• 30:32
  Speaker 3: I have my health, I have a beautiful home and community.
• 30:35
  Speaker 3: I have things going for me, and if I remembered
• 30:38
  Speaker 3: to be grateful for it, then it really is looking
• 30:41
  Speaker 3: as those stressors as an outside agent. Stress only affects
• 30:45
  Speaker 3: us if we allow it to. If we allow it,
• 30:48
  Speaker 3: there's nothing and those outside events that say you have
• 30:52
  Speaker 3: to be stressed about them, right, it's really just our
• 30:54
  Speaker 3: reaction to it. So for me, stress is kind of
• 30:57
  Speaker 3: a myth. It's something we can choose to do or not.
• 30:59
  Speaker 3: So when you say something is stressing me out, you
• 31:00
  Speaker 3: can say, well, no, I am being stressed out and
• 31:02
  Speaker 3: I'm choosing to be stressed out by those things. They're
• 31:04
  Speaker 3: just going to exist, and I can choose to look
• 31:06
  Speaker 3: at them and look at them for what they are
• 31:08
  Speaker 3: and choose gratitude, or I can choose to be stressed.
• 31:11
  Speaker 2: So I try to choose gratitude.
• 31:14
  Speaker 1: I love that. I love that. TERI thank you so
• 31:17
  Speaker 1: much for joining me today. Your honesty, your heart, and
• 31:20
  Speaker 1: your willingness to share your journey reminds us that growth
• 31:23
  Speaker 1: doesn't happen because life becomes easier. It happens because we
• 31:28
  Speaker 1: choose to keep showing up. So to everyone who's listening,
• 31:32
  Speaker 1: I hope today's conversation reminded you that every challenge that
• 31:36
  Speaker 1: you face has the potential to turned into something great.
• 31:40
  Speaker 1: Don't succumb to fear. God did not give us the
• 31:44
  Speaker 1: spirit of fear, but assign a sound mind. So I
• 31:49
  Speaker 1: implore you to practice meditation and having an attitude of gratitude,
• 31:54
  Speaker 1: wake up every day being intentional, being mindful, and I
• 31:58
  Speaker 1: promise you your life which for the better. If this
• 32:01
  Speaker 1: episode resonated with you, make sure that you share with
• 32:04
  Speaker 1: the friends, go ahead and subscribe. Make sure that you
• 32:08
  Speaker 1: look in the show notes and connect with thoughts so
• 32:11
  Speaker 1: that you can also and the women in your life
• 32:14
  Speaker 1: can experience that freedom that she has talked about with
• 32:17
  Speaker 1: those products that she is creating. So we are back
• 32:21
  Speaker 1: every Thursday with a new episode on all major podcasts,
• 32:25
  Speaker 1: three and platforms as well as YouTube. Before we get
• 32:28
  Speaker 1: out of here, I want to ask for is there
• 32:31
  Speaker 1: something that you would like to leave the listeners with
• 32:33
  Speaker 1: today or any words of wisdom before we leave today.
• 32:38
  Speaker 3: One of my favorite clutter is from Oprah. She's of
• 32:41
  Speaker 3: course to go and she said, the biggest adventure we
• 32:43
  Speaker 3: can take is to live the life of our dreams,
• 32:46
  Speaker 3: and so dream big. Decide what that life of your
• 32:50
  Speaker 3: dreams is and go for it.
• 32:53
  Speaker 1: Absolutely that, Ben said, purple hugs, see you next time later.
• 32:59
  Speaker 2: Thanks Kiki, together with a keep