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AVAX Immersive Experiences Coming! Netflix + Konami Join AVAX! · The Paul Barron Crypto Show

• 0:07
  A lot of things happening in Web three. We'll get into some immersive experiences
• 0:11
  that may surprise you a bit, and it's all going to happen around Avalanche.
• 0:15
  So stay tuned right here. My name is Paul Berre. Welcome back
• 0:17
  in the tech path. Speaking of immersive experiences, you guys have to visit
• 0:22
  wilder World because this is one of, if not the most immersive racing experience
• 0:27
  in Web three. Check it out. Just go over to wilderworld dot com.
• 0:31
  And we want to thank them so much for being a sponsor of the
• 0:34
  show. And you know, the more I see Web three gaming, the
• 0:37
  more I see AI integration, the more I see this kind of experience.
• 0:42
  This gives me hope that we are going to see a massive shift going forward
• 0:46
  in terms of Web three gaming in the future. So it's a good one.
• 0:49
  Check it out Wilderworld dot com. Let's lead off today. I want
• 0:53
  to go over to the first story. Japanese gaming giant Konami chooses Avalanche for
• 0:58
  the rissella NFT platform. Couple of points within this if you look at one
• 1:02
  of the releases they talked about the use of NFTs. Let me kind of
• 1:06
  zoom in on this for you guys a little bit so you can see it
• 1:07
  a little bit better. The use of NFTs between multiple services. All of
• 1:12
  this is going to be happening within Ava Labs. So Konami Rissella, the
• 1:15
  NFT solution on Avalanche launches July fifth. They're also talking about on and around
• 1:23
  that same time, is getting ready to do these events to talk about how
• 1:26
  these are going to be rolling out. So big news there with Konami,
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  kudos to what Avalanche is doing. If you look at the Rosella NFT marketplace,
• 1:36
  you can kind of see a little bit of how this is going to
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  be integrated within some of the biggest games that are out there within these kinds
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  of culture areas. I want to jump to a clip real quick, and
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  one of the things that we always look at is where are these immersive experiences
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  going to come from? Well, here's a clip right here that will take
• 1:53
  it to the next level for you. Take a look. The streaming giant
• 1:57
  just reveal it's plans to open Netflix House, a physical location with immersive experiences
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  for visitors to shop, eat, and play in the worlds of its most
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  popular titles. It's an idea Netflix has been experimenting with for years, opening
• 2:12
  temporary pop up shops across the country. It comes as interest in immersive entertainment
• 2:16
  is booming. Pop ups are going viral on social media and sending fans into
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  a frenzy with new ways to experience the things they love. Will it matter
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  to their core business? It's a good idea on their part. I think
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  people want experience. The experiential economy is soaring. But you also have a
• 2:37
  huge announcement in China. You're partnering with Wanda Film that's China's largest exhibitor.
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  Wanda is owned by a company named Rui, which has a big position by
• 2:46
  Tencent, and you know Tencent does League of Legends Riot games. So it's
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  not only the theater deal, but it's also the proximity to a content provider
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  that I think is going to help us expand our platform. All Right,
• 3:02
  So, as you guys know, here on our show, we cover a
• 3:05
  lot in these XR areas when you look at whether it's augmented reality VR,
• 3:10
  these mixed reality spaces and a lot of this kind of entertainment levels that I
• 3:15
  think are going to really start leveling up for consumers. This bleeds right into
• 3:20
  the future of web three, blockchain, and how all this is going to
• 3:23
  integrate. They talked a little bit about ten Cent and the fact that they're
• 3:27
  also launching these immersive immersive experiences. Take a look at this clip, you
• 3:43
  will beneficial all right. So if you're listening in on the podcast side of
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  Think, make sure and jump over here to the YouTube channel. You'll get
• 4:04
  a chance to see what we just looked at there, which is really a
• 4:08
  revolution. If you look at the next generation of consumers, mostly Jena and
• 4:13
  also gen Z, a lot of this kind of integration is going to be
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  almost required. It's going to be table stakes going forward for almost every brand
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  you can imagine, whether it's in food service, entertainment, fashion, gaming,
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  sports. This is where we are going, and I think this is
• 4:30
  the thing that we have to pay attention to. And when you look at
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  that and where the market could be going, this tweet kind of sums it
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  up. Spatial computing is taking off. This was at the event AWE Expo,
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  and one thing I wanted to focus in on this right here, the
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  XR market twenty twenty four to thirty five billion. Look at the names right
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  there, the races on Meta, Apple, Google, Microsoft, Sony,
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  Samsung, and VideA, Amazon, all of these starting to tie into the
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  future sure of where consumer technology, blockchain, and these experiential components start to
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  intersect. This, I believe is really kind of the next tech evolution that
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  we will see going forward. AB twenty twenty four really got into this a
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  little bit deeper. We've got a clip for you listening. This is actually
• 5:18
  from a multi viewer application that a bunch of F one lover developers actually developed
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  open source and put it out there to the world for people to be able
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  to watch the F one experience, you know, outside of the F one
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  app itself. The next setup that I am going to show that we've been
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  working on in house at the at the office. If you have a set
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  setup like this where you can socialize with your you know, people that you
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  like to consume this type of content. At the same time, you know,
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  give an opportunity for other brands that are involved within that you know content
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  itself to kind of push their content through. You know, I'm thinking this
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  could become, you know, the the birth child of you know, Netflix
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  and YouTube and Twitch and kind of everything kind of combined. We talked about
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  the importance of data and people the way they want to consume content. Being
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  able to see a track map and then switch to a game mode with the
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  twenty first driver, you know, if you wanted to drive in that same
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  event and you want to switch from AR to VR, you have a single
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  headset that allows you to do all of this stuff, you know, basically
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  copying what Darren do you know? For that for the Turismo movie? All
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  right, So one of the things that you saw there is when you get
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  an experiential environment like that, the idea is how do you monetize it?
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  How do you put in ads? Because those in most cases, like every
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  two D you know AD network out there, including if you're looking at YouTube
• 6:48
  right now, you'll see an AD that's played before. Something that's not going
• 6:53
  to necessarily work in this kind of environment. So this is an example of
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  how maybe ads will work going forward. Take a look the streaming platforms executives
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  reportedly in talks to possibly introduce ads and micro transactions in its games. That's
• 7:08
  according to the Wall Street Journal. It grows to an entire market of around
• 7:12
  six hundred billion globally by twenty thirty two. So again we understand why they
• 7:17
  are wanting to play in this particular market. The biggest thing is that it's
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  a highly competitive marketplace, and if I can have more fun with less interruption
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  on a different platform, then that's where users will tend to go. So
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  the question is what does the interruption look like. You're only looking for entertainment
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  value when it comes to gaming as it is, and so if it becomes
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  more of a distraction or a disruption in the experience I'm trying to enjoy,
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  then obviously the adoption rate will reflect that. Notice how they mentioned a couple
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  of things here. One micro transactions that will lead its way into blockchain,
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  especially if we get into scenarios where digital assets become a component of these kinds
• 7:57
  of experiences. That's NFTs. The other thing that he's talking about is the
• 8:01
  growth pickup and the ability to be able to do advertising and some sort of
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  monetization program without invading in on the experience itself. That's going to be the
• 8:11
  nature of the successful ones in the future. All right. So here's a
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  tweet showing a little bit of the integration with Avalanche and Netflix partnered with a
• 8:20
  company called Feature and it shows a little bit of how this might look at
• 8:24
  our look in the future, and there's an upgrade earned imagine if this is
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  those micro transactions NFTs a certain level that you've been able to do within the
• 8:31
  game and these immersive, immersive experiences. This is exactly how the potential for
• 8:37
  monetization could happen. All right, So here's Lollipop, which is the feature
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  company, and we've got a clip coming from them, but presented by guess
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  what mobile Ie and if you look further into it, there's an NFT right
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  there, all integrated into the experience. So this is the kind of thing
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  I think we'll see more of that. We'll be more passive but very effective
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  on how monetization will be part of these programs in the future. Let's go
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  over to a clip because this was an interview we did that kind of broke
• 9:07
  down some of this of where the future is going. Take a look.
• 9:09
  Did you think it would be as big as this? This smashed our expectations.
• 9:16
  Now, it was worth noting that the QR codes were actually the first
• 9:22
  broadcast QR codes within Netflix content, so it wasn't expected to actually perform that
• 9:28
  well because people really had to be looking out for the QR codes, and
• 9:33
  then there was also an activation in IRL, so we had a billboard in
• 9:39
  Times Square and a billboard in Los Angeles that allowed for people to mint.
• 9:43
  But it definitely exceeded our expectations. I think around now it's about one hundred
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  million eyeballs that have touched upon this project. And then you know, if
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  you look at Netflix's subscription base, it's about half of Netflix's subscription that's such
• 10:00
  adversis. And because we're adding the third dimension of augmented reality or virtual reality,
• 10:07
  it's really allowing us to become a part of the story through digital collectibles.
• 10:13
  That's where you add the extra layer of dimension where if I own that
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  digital collectible, can that be the lead character or can I interact with the
• 10:22
  characters from the series? Leveraging AI and mL and the community has to come
• 10:26
  together to unlock the next episode. This has been working for quite some time,
• 10:33
  and I think as you see the evolution of XR and just in general,
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  what we're seeing kind of on the future of whether it's Meta or even
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  Apple to a certain extent of what they're doing, this is kind of the
• 10:43
  next step out there, and the blockchains that are going to be integrating this
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  are going to be the ones that I think win in very big ways.
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  Here's another example of this, because this is going to get into NFTs and
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  this is Quest three's augments heavily delayed. Meta had to go back to the
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  drawing board. Now, these kind of look pretty good as it is right
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  now if you kind of look at some of the art here. But there
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  was a statement that they made that I thought was pretty impressive. We're not
• 11:07
  going to ship anything we're not excited about, and we did a restart on
• 11:11
  the clock, and this is going to take a little bit longer than we
• 11:13
  hope to deliver, meaning they think it's going to be better than what they're
• 11:18
  already delivering. That is impressive because what we've seen so far, Because I
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  think a lot of people will expect certain levels kind of v ones, especially
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  in this space, to not necessarily be over the top. I think MENA
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  is trying to really level up the game. Are they trying to leap frog
• 11:33
  what Apple has been trying to get to and they're already there. That's a
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  big question going forward. I want to go to another clip here because this
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  gets into Palmer Lucky. This is the creator of Oculus and really the vision
• 11:46
  of what VR would be talking a little bit more about the future. Take
• 11:52
  a look, and it's kind of crazy how far we've come. I think
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  people don't understand how how far people how far things have come where you're able
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  to ship there we go. So this thing weigh is barely over one hundred
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  grams. It's a third of the weight. It is twenty times as many
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  pixels. Sometimes when people say, oh man, it seems like VR's not
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  really moving. It seems like it's kind of stuck in time. That's how
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  I know that they're not in the VR industry, because I you're in the
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  VR industry. You know, dude, you can buy a headset it's twenty
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  times higher resolution and it's only been ten years. I mean, I mean,
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  you had, like Oculus quests sold almost twenty million units in one year.
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  That's better sales than Nintendo sixty four was getting during its very best year
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  of sales. Ever, that's better than the first two years of iPhone sales
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  managed to pull by a lot. It's just you imagine if you had told
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  people, yo, yeah, there's gonna be twenty million people buying a VR
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  headset, and the media is going to consider that a failure. You couldn't
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  have built that. If that was the first thing that you built, you
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  were able to do it because you already had trustory were There's a network.
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  Also, money coming in, money coming in to help you do it from
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  something that actually made sense. Because there's also a huge user base now in
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  uh the VR industry that wasn't there a long time ago. So if you
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  built something interesting, you could build a massive business off of it. Yeah.
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  I always love listening to Palmer Lucky. First. He gets very excited,
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  and I think when you look at this transition, this is an argument
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  I make a lot in business today when I talk to Fortune five hundred companies,
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  and what I tell them is there's a transition happening right now. And
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  what I mean by that is the demographic shift that we are experiencing here in
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  the US, really around the world is starting to shift to a generation that
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  is expecting this kind of thing. Much like my generation expected mobile computing and
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  social The next generation is blockchain, AI, and XR. Those are the
• 13:31
  three technologies that will revolutionize the front. Now. If you take a look
• 13:35
  at this, in Vidia propels the AI crypto phase tokens to market leadership.
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  This is the thing I think that many people kind of forget is that what's
• 13:45
  happening within blockchain is all being driven by some especially in the AI side,
• 13:50
  is being driven by some of this technology obviously being led by in Vidia going
• 13:56
  out. So this is all tied together, Crypto, blockchain and XR.
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  This is going to be the holy relevant and the projects that are able to
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  connect those pieces of the projects you want to pay attention to, which is
• 14:07
  why we think Avalanche is a big one. Here's, of course the CEO
• 14:11
  over at Roadblocks. He's talking a little bit more about his new three D
• 14:15
  race car, all right, So they just dropped this today. Let me
• 14:18
  just play a clip from it, all right. So one thing to be
• 14:41
  note of is if you guys remember our interview with Aaron McDonald not too long
• 14:46
  ago. This of course got into an existing discussion about this very thing,
• 14:52
  and that is companies in blockchain already making this happen. So here was his
• 14:56
  statement right here, no accident that Adam Carr Club and Racers is built like
• 15:01
  this with each tradable component example Boying, meaning that web three is already on
• 15:05
  it. We've seen the movement. Now with Roadblocks you start to see the
• 15:11
  picture here. Everything is starting to merch out of the Eventually we will see
• 15:15
  this occur. I think it's happening much faster than people expect. All right,
• 15:20
  So just jumping to Avalanche here the main net, you can kind of
• 15:24
  see a little bit here of what's happening out there, meld etc. Many
• 15:26
  of the projects that we've talked about here on the channel. You look further
• 15:31
  into this Pulsar, remember, was the leading subnet within Avalanche had exploded onto
• 15:37
  the scene. We've had the Pulsar team on talking about this right here.
• 15:41
  But all right, now starting to raise a little bit of money dealing with
• 15:43
  these kind of things, and I think that's the big factor here is what
• 15:46
  is going to be the cost on these kind of scenarios, because these transaction
• 15:50
  numbers are starting to really kind of explode. All right, Jumping over to
• 15:54
  the test net just to kind of give you an example, there's Pulsar right
• 15:56
  there leading the way. And guess what else. We've got one right here.
• 16:02
  Don't necessarily know what this one is. We tried to research it out,
• 16:03
  but look at the level of transactions in a short period of time.
• 16:08
  That's almost fourteen million. I don't know if you guys can see that right
• 16:11
  there, almost fourteen million transactions in that period. This is significant. Now
• 16:18
  granted there's always been i should say always, but there has been the question
• 16:22
  of cost and how does this scale. This is one of the things we've
• 16:26
  talked about with the Avalanche team and many of the projects out here. So
• 16:30
  this is the historical upfront costs to be a Peachain validator right now, as
• 16:34
  you can see, kind of pricey, especially as the price of Avalanche starts
• 16:38
  to go up. But there is a solution, all right. Jumping over
• 16:41
  to this tweet right here by a BlockWorks research just talking a little bit more
• 16:45
  about this pay as you go subnet concept, which is through ACP seventy seven.
• 16:51
  This hasn't been voted on yet in past, but take a look at
• 16:55
  what this will do in terms of cost pay as you go Avalanche subnet.
• 16:59
  You can kind of see the variation there starts to normalize this. This will
• 17:02
  start to become even more effective than Ethereum Celestia in Cosmo. So again,
• 17:07
  Avalanche starting to lead the way with all of this. Now, John wu
• 17:11
  he's been on our show many many times, and he's got a good statement
• 17:15
  right here that talks a little bit more about where subnets are going. Now
• 17:18
  that we've got this kind of scalability, you've got the demand and the partnerships.
• 17:22
  What's next. Take a look at this clip. Whatever immersive experience you're
• 17:26
  having in Web two, whether it's an ARVR type experience to mobile to first
• 17:30
  person shooter, it can be enhanced in an avalanche subnet. They want to
• 17:36
  see the launch of some of these big games. It's all on track.
• 17:41
  Anything that's not on track is because again Web two, the game development always
• 17:45
  gets the lay. It's like making a movie. We are really getting ready
• 17:48
  for what I call subnet fault. That's not going to be the real name.
• 17:52
  I don't know what that will be translated into. Basically, there's a
• 17:56
  lot of technology being done right now. If the ability to have a one
• 18:00
  click launch of a self sovereign blockchain that has one hundred thousand tps and each
• 18:07
  one of these something that's interoperable with others, that vision that completion, you
• 18:11
  know, this is what doctor even Goncier, the founder CEO of Ava Lass,
• 18:15
  has always been talking about, is ready. By the end of the
• 18:21
  summer early fall, there will be some sort of explosion in that get ready
• 18:25
  for the fall because the technology behind this and the business development partnerships with players
• 18:30
  and different verticals are all happening and ready to launch big in the fall.
• 18:36
  All right, So what is John talking about? So he's talking about the
• 18:38
  partnerships. So obviously that kind of outlines the scenario with Netflix. You look
• 18:42
  at these immersive experiences, what we've seen here and talked about today, all
• 18:47
  of this could be lining up for a huge explosion and maybe, just maybe
• 18:52
  Netflix is going to do a big announcement here tied with Avalanche coming in the
• 18:56
  fall around this timing. So we're going to watch this very closely. Obviously.
• 19:00
  Avalanche is one of these projects that we keep a very close eye on
• 19:03
  because of the advancements of technology and also the trends. As I said,
• 19:07
  in the three main areas, blockchain, AI and x are those are the
• 19:11
  three that I think coming together, Avalanche could be a big winner. Make
• 19:15
  sure and stay tuned right here on the channel for more like content like this.
• 19:18
  If you're not subscribe to the channel, I ask you that you do
• 19:21
  that right now. Whether you're brand new to Web three, you're brand new
• 19:23
  to crypto, this is a channel for you. Just hit that little subscribe
• 19:26
  and make sure you click the belt. You'll get a live stream notification when
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  we do that. Also follow me on x at Paul Baron. We'll catch
• 19:33
  you next time right here on tech Path