How Carolina Outdoor Lighting Built A People-First Business with Maja Potocki
What does it really take to turn a two-person hustle into a durable, people-first business? We sit down with Maja, co-founder of Carolina Outdoor Lighting, to trace the arc from answering irrigation clients’ lighting requests to building a design-led brand known for craft, culture, and steady growth. From the first two-day crash course to a recent acquisition in Brevard, Maya shares the decisions that mattered most—and the ones she’d make sooner if starting over.
We get practical about hiring early, even when it dents short-term profit, and why the right attitude beats prior experience in a…
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