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From Uber Driver to Nutrition Founder | James Oliver Built Atlas Protein Bars
Atlas Bars founder James Oliver shares how he built a nutrition company from scratch after starting with a problem in his own diet.
In this episode of Coffeez for Closers, James explains how a search for clean, real food protein bars led him to create his own product from his kitchen before traveling abroad.
What began as a personal solution eventually became Atlas Bars, a brand focused on real food ingredients, high protein, and low sugar nutrition.
In this conversation we discuss:
• Why most protein bars are overly processed
• Building a food startup from scratch
• The challenge of scaling…
The skinny
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