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Should You Measure Everything? #2192
In episode #2192, Neil and Eric talk about whether you should measure everything. Not too long ago the general consensus seemed to be that ‘what gets measured, gets managed’. Yet, in the current era of information overload, it’s more important than ever to be selective in what you measure. Tune in to learn how to identify what you should be measuring, and why you shouldn’t mistake activity for progress!
TIME-STAMPED SHOW NOTES:
[00:20] Today’s topic: Should You Measure Everything?
[00:36] The premise behind the phrase ‘How to Fail at Marketing: Measure Everything’.
[01:10] The metrics you…
The skinny
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