What it takes to align brand, people and strategy in professional services with Paola Garbini, Head of Marketing Europe at Oliver Wyman

B2B Marketing: The Provocative Truth · Mar 18, 2026 · 35m

In B2B organisations, "one brand voice" often sounds straightforward. In practice, it is far more complex - especially in firms where reputation is carried by people, expertise and relationships.

This week, Benedict speaks to Paola Garbini, Head of Marketing Europe at Oliver Wyman, about the realities of building brand coherence inside a global consulting business. As Oliver Wyman strengthens its alignment within the wider Marsh ecosystem, Paola explains how the firm is navigating the balance between consistency and independence.

Rather than enforcing rigid brand rules, the discussion…