Latest / The Breakfast Club / Forbes' Highest-Paid Podcasters EXPOSE the Future of Media

Transcript

Forbes' Highest-Paid Podcasters EXPOSE the Future of Media · The Breakfast Club

• 0:02
  Speaker 1: I'm a homegrowl that knows a little bit about everything
• 0:04
  Speaker 1: and everybody.
• 0:06
  Speaker 2: You know, if you don't lie about that. Right, Hey, y'all,
• 0:10
  Speaker 2: what's up.
• 0:10
  Speaker 1: It's Laura l Rosa and this is another episode of
• 0:14
  Speaker 1: the Latest with Laura L.
• 0:15
  Speaker 2: Rosa.
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  Speaker 1: This is genally did on all things pop culture, entertainment, news,
• 0:20
  Speaker 1: and all of the conversations that shake the room.
• 0:23
  Speaker 2: Baby.
• 0:24
  Speaker 1: Now, look, y'all know we start off here at the
• 0:26
  Speaker 1: Latest with Loren Rosa. Y'all could probably almost sit with
• 0:28
  Speaker 1: me at this point with behind the scenes of the
• 0:32
  Speaker 1: grind checking on in.
• 0:33
  Speaker 2: Let's do it, y'all. We have made it to Friday.
• 0:41
  Speaker 1: Yet look, whoa dang don't even have a voice? That
• 0:45
  Speaker 1: is crazy.
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  Speaker 2: I don't even know what that comes from.
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  Speaker 1: Like, at one point I thought that when I would
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  Speaker 1: lose my voice, I literally would think that it was
• 0:57
  Speaker 1: like because you know, you're talking so much, doing so
• 1:00
  Speaker 1: many different things.
• 1:01
  Speaker 2: But now I'm like, is it like a sleep thing
• 1:03
  Speaker 2: or what is going on? But I feel well rested.
• 1:06
  Speaker 1: I don't know, like I genuinely feel well rested. This
• 1:10
  Speaker 1: week has been a little bit topsy turvy all over
• 1:13
  Speaker 1: the place. I told you guys, we have been in Delaware.
• 1:17
  Speaker 1: We've been in Philly. We've done a lot this week
• 1:22
  Speaker 1: family things, you know, but everything is all good. But
• 1:25
  Speaker 1: we're headed into a weekend and this weekend will be
• 1:28
  Speaker 1: even crazier. But the good thing about with my weekends
• 1:33
  Speaker 1: are crazy, it means I'll be able to bring you
• 1:35
  Speaker 1: guys some sound. So this weekend coming up, I have
• 1:39
  Speaker 1: a charity basketball game that happens in my hometown of
• 1:43
  Speaker 1: Women's in Delaware every single year, has been for literally
• 1:46
  Speaker 1: decades at this point, called Duffy's Hope Celebrity Game. You
• 1:50
  Speaker 1: can go get tickets Duffy's Hoopeinc. Dot org for tickets
• 1:55
  Speaker 1: if you would like to attend. And this year they
• 1:58
  Speaker 1: have Tarique from Power, Michael Rainey Junior, Gianno Paulo from Power.
• 2:04
  Speaker 2: I probably just said his last name wrong.
• 2:05
  Speaker 1: He plays Bryden, Their Boots Innis who is the boxer
• 2:09
  Speaker 1: from Philly, Lorenz Tate, Derek Milano, Young Dylan people the
• 2:16
  Speaker 1: Kids be Loving Young Dylan, and DJ Diamond Cuts who's
• 2:19
  Speaker 1: also she's from Philly as well as Boots. She's from
• 2:24
  Speaker 1: Philly as well as Boots and it is the fighter
• 2:27
  Speaker 1: djh All All Things Personality at Partner Now, which is
• 2:31
  Speaker 1: a really popular station in Philadelphia. She is going to
• 2:33
  Speaker 1: be there as well. I'm not for sure she gonna
• 2:35
  Speaker 1: be DJing or is she just attending. I'm not for
• 2:39
  Speaker 1: sure which she's doing, but she shall be there, So
• 2:42
  Speaker 1: get your tickets, gets your tickets, Get your tickets. It's
• 2:46
  Speaker 1: gonna be it's gonna be a good time. And then
• 2:48
  Speaker 1: we're closing out the weekend with the og the Icon
• 2:52
  Speaker 1: Angie Martinez at her summer barbecue here in New York
• 2:56
  Speaker 1: City at Coney Island. I was going to say, get
• 2:58
  Speaker 1: your tickets to that, but I believe there's sold out,
• 3:01
  Speaker 1: So if you guys already have tickets, I will see
• 3:03
  Speaker 1: you there.
• 3:04
  Speaker 2: But again, when I have.
• 3:06
  Speaker 1: An eventful weekend, y'all know, y'all have an eventful Monday.
• 3:09
  Speaker 1: That means we're bringing some audio from the experience right
• 3:13
  Speaker 1: on back into the podcast, because not only do I
• 3:15
  Speaker 1: like to bring you guys the latest, I also like
• 3:17
  Speaker 1: to keep your word. The latest is going down at
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  Speaker 1: right on the scene and anithic of things. Now, let's
• 3:23
  Speaker 1: get on in to the conversation today, Let's get at
• 3:26
  Speaker 1: the latest.
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  Speaker 2: On the docket.
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  Speaker 1: Today, y'all, Forest dropped its highest paid podcasters of twenty
• 3:34
  Speaker 1: twenty six, and on that list is Amend. We know
• 3:38
  Speaker 1: very well Charlemagne the ward. But we're gonna go down
• 3:42
  Speaker 1: the list starting from the top. Charlemagne is number ten
• 3:47
  Speaker 1: on the list. I believe, yeah, Charlemage is number ten
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  Speaker 1: on the list. Joe Rogan is number one on the list.
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  Speaker 1: Joe Budden is on this list as well too, he
• 3:56
  Speaker 1: is number fifteen. But let's talk a bit about just
• 3:58
  Speaker 1: the opening conversation Forbes has right, because Forbes opens the
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  Speaker 1: list with talking about Jay Shetty, who is who does
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  Speaker 1: his podcast on Purpose that he's been doing since twenty nineteen.
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  Speaker 1: So they open up this list talking about Jay Shetty
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  Speaker 1: and the fact that when he started his podcast people
• 4:18
  Speaker 1: told him that it was too late, because at that point,
• 4:21
  Speaker 1: you know, that was like, right when the pandemic was
• 4:23
  Speaker 1: about to go down, podcasts that kind of already been
• 4:26
  Speaker 1: kicking off and ringing off a bit. I feel like
• 4:29
  Speaker 1: it was still very like niche though, but I'm probably
• 4:33
  Speaker 1: definitely wrong about that. But from the outside looking in,
• 4:37
  Speaker 1: and I say outside because at that time I wasn't
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  Speaker 1: a podcaster, it looked like, you know, there were a
• 4:42
  Speaker 1: lot of people doing podcasts who were into podcasts, but
• 4:46
  Speaker 1: now it feels like, even if you're not into podcasts,
• 4:49
  Speaker 1: even if you know podcasts, isn't your like traditional media
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  Speaker 1: or traditional way to consume media every single day. If
• 4:56
  Speaker 1: a personality or a talent that you love, a anything, sports, music, whatever,
• 5:02
  Speaker 1: nowadays creates a podcast, you become an avid podcast listener.
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  Speaker 1: It's not just like a niche audience. That's how it
• 5:09
  Speaker 1: feels anyway to me as a new person coming into
• 5:12
  Speaker 1: the space. But they talk about how he creates podcast
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  Speaker 1: in twenty nineteen and then seven years later he is
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  Speaker 1: now one of the most popular podcasts in the world.
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  Speaker 2: And I think what is so.
• 5:25
  Speaker 1: Intriguing and motivating about this article is the fact that
• 5:30
  Speaker 1: they talk about how podcasts like Jay Shetty's are not
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  Speaker 1: only competing with like the biggest TV shows, the biggest
• 5:38
  Speaker 1: radio shows, and the biggest internet Internet native talk shows,
• 5:45
  Speaker 1: but it's podcasts on literally like blurring the lines at
• 5:49
  Speaker 1: this point because you get a little bit of everything,
• 5:51
  Speaker 1: right Like with the podcast that has video to it,
• 5:54
  Speaker 1: you get the TV show daily TV show feel because
• 5:58
  Speaker 1: it's audio, because.
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  Speaker 2: It's you know, some people are doing daily. Most people
• 6:01
  Speaker 2: do like once a week.
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  Speaker 1: I think in this article, they talk about how Joe
• 6:04
  Speaker 1: Rogan drops like fifteen podcasts per month, so not everybody's daily,
• 6:09
  Speaker 1: but the way that audio is set up and because
• 6:13
  Speaker 1: it is, it is at its best, Like when a
• 6:17
  Speaker 1: podcast is doing what they're supposed to be doing, it
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  Speaker 1: is very consistent and because of that, and because of that,
• 6:28
  Speaker 1: people really grow attached to you, like your listeners grow
• 6:32
  Speaker 1: really attached to your voice, to everything you guys know,
• 6:35
  Speaker 1: like you tune into this podcast daily, hopefully daily, and
• 6:38
  Speaker 1: other podcasts as well. But even more motivating than just
• 6:43
  Speaker 1: you know, hearing the outlet confirm what we already knew
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  Speaker 1: is happening. Right, is the money, the theay Aaron talking
• 6:51
  Speaker 1: about And it's not even I'm be honest with y'all,
• 6:54
  Speaker 1: Like podcasting is a job for real, Like whenever I
• 6:59
  Speaker 1: hear somebody talking too about like yo, I think I
• 7:01
  Speaker 1: want to start a podcast, in my mind, I'm like,
• 7:04
  Speaker 1: whatever it is that you're going to start this podcast about.
• 7:07
  Speaker 2: Like literally, whatever it is, whatever your.
• 7:10
  Speaker 1: Nietche is about to be your pocket, you coming from
• 7:12
  Speaker 1: your corner of the things is going to be make
• 7:15
  Speaker 1: sure you really thoroughly enjoy doing that and it is
• 7:17
  Speaker 1: something that you are going to stay consistent at because
• 7:19
  Speaker 1: this is really a job and consistency matters so much.
• 7:24
  Speaker 1: Ja Shetty, right, very consistent. He landed a distribution deal
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  Speaker 1: through iHeart that Forbes is estimating put him at twenty
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  Speaker 1: one million dollars over the past twelve months. And then
• 7:42
  Speaker 1: they say when those deals expired this year that Jay
• 7:44
  Speaker 1: Sheddy landed a new kind of contract and this new
• 7:47
  Speaker 1: contract made it where the audio and the video of
• 7:50
  Speaker 1: his show will not only be distributed by Spotify, but
• 7:53
  Speaker 1: it will also stream on Netflix. You guys know, Breakfast
• 7:56
  Speaker 1: Club recently went to Netflix as well because they have
• 7:58
  Speaker 1: their podcast division. And then the two companies combining to
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  Speaker 1: pay him an estimated total of one hundred million dollars
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  Speaker 1: over the next three years. And this is what I'm
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  Speaker 1: saying because when you think about a lot of the
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  Speaker 1: people on this list, and we're going to get into
• 8:12
  Speaker 1: this list, right, it's not just like we're out here
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  Speaker 1: doing a podcast. We're consistent because of the money or
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  Speaker 1: the business in it. There is a lot of business
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  Speaker 1: and a lot of money as y'all see, but these
• 8:24
  Speaker 1: people are very dedicated to their audiences into what they do.
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  Speaker 2: And I would argue would do it even if.
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  Speaker 1: The money wasn't this, because at one point they were
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  Speaker 1: doing it when the money wasn't this. So number one
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  Speaker 1: on this list is Joe Rogan The Joe Rogan Experience.
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  Speaker 1: On Spotify, he is listed at being worth eighty two
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  Speaker 1: million dollars, It said, sitting with the fifty eight year
• 8:44
  Speaker 1: old comedian and UFC broadcaster for three hour conversations at
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  Speaker 1: his Red Curtain studio in Austin, Texas has become a
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  Speaker 1: write of passage for anyone, from actors promoting a movie
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  Speaker 1: to politicians running for president, and regardless of whether his
• 8:56
  Speaker 1: endorsement or Donald Trump at twenty twenty four impacted the
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  Speaker 1: outcome of the election, as his buddy Dana White to Forbes,
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  Speaker 1: the widespread conversation about it proves not only Rogan's power,
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  Speaker 1: but also the legitimacy of podcasting as a whole.
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  Speaker 2: Going to keep going.
• 9:12
  Speaker 1: They have diary the Diary of a CEO. I see
• 9:14
  Speaker 1: Steve Barlett Steve Bartlett's Diary of a CEO podcast a
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  Speaker 1: lot of places.
• 9:22
  Speaker 2: I want to Another thing that these lists do.
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  Speaker 1: It makes me want to go down a rabbit hole
• 9:29
  Speaker 1: of like listening and watching these podcasts. Now another thing
• 9:32
  Speaker 1: that I think is pretty interesting as well, is that
• 9:35
  Speaker 1: some of these podcasts. Let me see, in the first
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  Speaker 1: quarter twenty twenty six, Bartlett Barlett's corporate interview show The
• 9:43
  Speaker 1: Diary of a CEO posted it hirest revenue quarter. Ever
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  Speaker 1: in the show's nine years, dang driving the business for
• 9:49
  Speaker 1: the thirty three year old entrepreneurial's profile, which was valued
• 9:53
  Speaker 1: at four hundred and twenty five million dollars last fall
• 9:56
  Speaker 1: in an investment round from a private equity backer Wow
• 10:01
  Speaker 1: a thirty under thirty europe alum in twenty twenty. Bruntlett
• 10:04
  Speaker 1: will also appear on American television this fall as a
• 10:07
  Speaker 1: guest on Shark Tank, after several appearances on the show's
• 10:10
  Speaker 1: UK counterpart.
• 10:12
  Speaker 2: I want to know.
• 10:15
  Speaker 1: How many of these podcasts are not video because another
• 10:23
  Speaker 1: thing that I and I say this all the time
• 10:24
  Speaker 1: whenever I talk about these podcast podcast lists, one of
• 10:27
  Speaker 1: the things that I've learned about podcasting is how big
• 10:33
  Speaker 1: people can be in the audio.
• 10:34
  Speaker 2: World just solely audio alone. Okay.
• 10:39
  Speaker 1: Number four on the list is Ashley Flowers with Crime
• 10:42
  Speaker 1: Junkie Read, and she's a via reci Adventures in Tube,
• 10:46
  Speaker 1: So I'm assuming our video is through Tooby She's thisted
• 10:50
  Speaker 1: at forty two million dollars. Oh Meil Robbins, I Love
• 10:56
  Speaker 1: Meil Robbins podcast Mel Robbins is a video in audios
• 11:00
  Speaker 1: he the Mail Robins podcast via serious XM thirty five
• 11:04
  Speaker 1: million dollars and her genre. I feel like people who
• 11:08
  Speaker 1: do anything in a motivational space. It's like such a
• 11:11
  Speaker 1: niche genre to like be successful in because everybody and
• 11:15
  Speaker 1: everything is motivation. Like everybody's trying to be in that space.
• 11:19
  Speaker 1: So I feel like to really sustain and to really
• 11:21
  Speaker 1: have people believe you and believe the like, you have
• 11:24
  Speaker 1: to be so good about choosing who you have conversations with,
• 11:27
  Speaker 1: choosing who you trust, your who you like trust to
• 11:31
  Speaker 1: bring on your platform to speak to your listeners, but
• 11:33
  Speaker 1: your listeners have to really trust and value you your
• 11:36
  Speaker 1: opinion and your experiences and your advice and your motivational
• 11:40
  Speaker 1: like you know, tipbits because you can go find like
• 11:43
  Speaker 1: they are like ancient, like like think about how many
• 11:46
  Speaker 1: times you've heard somebody say, go read like, I mean,
• 11:50
  Speaker 1: what are some books the Seven Habits of Highly Affective
• 11:54
  Speaker 1: People or atomic habits or.
• 11:58
  Speaker 2: Oh my god, this is human.
• 11:59
  Speaker 1: The subtle art, The subtle art subdule art of not
• 12:02
  Speaker 1: giving an f people all, even like the Alchemists. I
• 12:06
  Speaker 1: don't know if people always talk about the Alchemists too
• 12:08
  Speaker 1: when you're trying to like have these conversations about like thoughts, opinions,
• 12:12
  Speaker 1: forming thoughts and opinions, higher powers purpose all of that.
• 12:16
  Speaker 1: But like those I mean, and those are books, I know,
• 12:19
  Speaker 1: but I'm saying that to say, like there's a lot
• 12:21
  Speaker 1: of deeply rooted motivational spaces that have been there for
• 12:25
  Speaker 1: a very long time. So when you come into this space,
• 12:29
  Speaker 1: it's very like to me, it's like watching people in Espacce.
• 12:32
  Speaker 1: Like I feel the same way about Wallow, who does
• 12:35
  Speaker 1: man Doll's worth a game with Gilly because he has
• 12:39
  Speaker 1: literally come into the space. He's very authentic to his audience.
• 12:43
  Speaker 1: Did no matter how big he gets. But he's very successful.
• 12:46
  Speaker 1: Like the books that he drops, the video content that
• 12:49
  Speaker 1: he does, the podcast that he currently is currently on,
• 12:51
  Speaker 1: Like he's extremely successful. Number seven is Jason and Travis Kelce.
• 12:57
  Speaker 1: Y'all know Travis Kelce, right, Chelsea's Husband's Like they come
• 13:00
  Speaker 1: in at thirty five million dollars with their podcast New Heights.
• 13:04
  Speaker 1: Then you have Alex Cooper, we call her Daddy at
• 13:07
  Speaker 1: thirty two million dollars number ten. Charlemagne with The Breakfast
• 13:12
  Speaker 1: Club for iHeart Netflix. Now, I think this is also
• 13:16
  Speaker 1: really interesting too. I'm gonna read the tibit that they say.
• 13:19
  Speaker 1: In December, the forty eight year old hosts of The
• 13:21
  Speaker 1: Breakfast Club renewed a wide spanning agreement with iHeartMedia worth
• 13:25
  Speaker 1: up to two hundred million dollars over the next five years,
• 13:28
  Speaker 1: which covers not only his radio and podcast work on air,
• 13:31
  Speaker 1: but also funding for the Black Effect podcast network, which
• 13:34
  Speaker 1: he owns fifty one percent of in a joint venture
• 13:36
  Speaker 1: with iHeart. He told Forbes he wants to build it
• 13:39
  Speaker 1: into the bet for podcasting, and he has launched over
• 13:42
  Speaker 1: sixty shows. Separate from renewal. Charlemagne co hosts the Brilliant
• 13:45
  Speaker 1: Idiots podcast, which he does with comedian Andrew Schultz. Comedian
• 13:52
  Speaker 1: and actor Andrew Schultz and scored a big payday from
• 13:55
  Speaker 1: Netflix for his flagship daily morning drive to on program,
• 13:58
  Speaker 1: which insiders to Forbes is the most viewed podcast on
• 14:02
  Speaker 1: the platform so far this year.
• 14:04
  Speaker 2: Coming in twenty twenty seven.
• 14:06
  Speaker 1: He's been chosen to receive a star on the Hollywood
• 14:08
  Speaker 1: Walk of Fame. Now they list him for the Breakfast
• 14:12
  Speaker 1: Club as a podcast, and I think yes to Breakfast
• 14:14
  Speaker 1: Club is right. This is what I'm talking about with
• 14:16
  Speaker 1: the blurred lines thing, and like where media is right now,
• 14:19
  Speaker 1: you guys know Breakfast Club is a flagship you know,
• 14:22
  Speaker 1: nationally syndicated Hall of Fame radio show first, like that
• 14:25
  Speaker 1: is first and foremost. But then the Breakfast Club has
• 14:28
  Speaker 1: like its own law life across social media, like we
• 14:32
  Speaker 1: did a topic this week, jess Envy and Charloamane did
• 14:37
  Speaker 1: a topic this week, and when I saw the topic online,
• 14:40
  Speaker 1: I was like, Okay, this would be a good conversation.
• 14:43
  Speaker 1: And when I'm thinking of things because a lot of times,
• 14:46
  Speaker 1: like so, if you guys watch our show on Netflix
• 14:48
  Speaker 1: on Breakfast Club on Netflix in the morning times, I
• 14:51
  Speaker 1: will come in and I'll I'll pitch them topics. Right
• 14:54
  Speaker 1: me pitching them topics, I'm always trying to think of
• 14:58
  Speaker 1: what are things that they'll have like really good conversations about,
• 15:01
  Speaker 1: but also really good personal experiences with because I know
• 15:05
  Speaker 1: that stuff does so well because because radio is so
• 15:08
  Speaker 1: like people get attached to you, and then there's a
• 15:10
  Speaker 1: whole podcast audience down, then there's a whole social media
• 15:13
  Speaker 1: audience down then there's all there's so many avenues of
• 15:18
  Speaker 1: which people digest at breakfast club. There's so many ways
• 15:21
  Speaker 1: to think about how the content that they're putting out
• 15:24
  Speaker 1: can live and recreate conversation. Some of the stuff just
• 15:28
  Speaker 1: is like, I know it's gonna be funny in the room,
• 15:31
  Speaker 1: and some things are just hard truths. I've always been
• 15:35
  Speaker 1: told that there are certain men who don't watch really
• 15:37
  Speaker 1: get into their you know, their private areas when they watch,
• 15:40
  Speaker 1: because they were always taught that men are not supposed
• 15:43
  Speaker 1: to be touched certain places. Right, So I saw Eric
• 15:47
  Speaker 1: Benet post this video.
• 15:48
  Speaker 2: Let's take a listen.
• 15:50
  Speaker 3: Look, if you are one of those men who feel
• 15:53
  Speaker 3: like if you wash your ass with soap and water
• 16:00
  Speaker 3: and get up in that mother, make sure it's clean.
• 16:05
  Speaker 3: If you're one of those men who feel like that
• 16:09
  Speaker 3: simple hygiene act makes you gay, uh, then you you
• 16:16
  Speaker 3: very well are probably closeted gay mail. You should you
• 16:23
  Speaker 3: should wash your ass expeditiously.
• 16:25
  Speaker 1: And when I saw the video posts, I'm like, Okay,
• 16:28
  Speaker 1: this would be great on the show because I know
• 16:30
  Speaker 1: it will make it funny and I know it would
• 16:32
  Speaker 1: be a conversation because people love acting like they don't
• 16:35
  Speaker 1: know that men are like that when it comes to
• 16:37
  Speaker 1: cleaning their bodies and their behinds. But also I had
• 16:41
  Speaker 1: no idea that, and he had his own personal experience
• 16:44
  Speaker 1: with it. Let's take a listen to what NB said.
• 16:46
  Speaker 4: So, yes, I used to be the type of guy
• 16:48
  Speaker 4: that didn't quote unquote get up all in what I'm
• 16:51
  Speaker 4: saying like, you don't know what was going on, but
• 16:54
  Speaker 4: I never thought about it. It's not a conversation I
• 16:55
  Speaker 4: had with the fellas at the barbershop or we'll be
• 16:57
  Speaker 4: out in about, like, hey, fellas, did you watch your ass?
• 16:58
  Speaker 4: But let me tell you so. You know, one day,
• 17:00
  Speaker 4: me and year this long time ago, you know, we
• 17:02
  Speaker 4: take showers with each other, we watch each other, and
• 17:04
  Speaker 4: one day she got it all in there, and I'm like, whoa.
• 17:07
  Speaker 4: And then I realized I'm supposed to wash my ass
• 17:11
  Speaker 4: thoroughly and correctly. So ever since that, I'm like, I
• 17:13
  Speaker 4: washed my ass, but you should get up all in there.
• 17:16
  Speaker 4: You don't want stinky ass.
• 17:17
  Speaker 2: That's what I'm saying. So it was on the rag
• 17:19
  Speaker 2: when she washed your ass.
• 17:20
  Speaker 5: You didn't know all that was all up in there,
• 17:22
  Speaker 5: all them little dingleberries and all the butt crust all
• 17:25
  Speaker 5: up in there, and she really went up in there
• 17:27
  Speaker 5: and had to detail your ass, and you didn't think
• 17:30
  Speaker 5: about it the whole time. Detailing your ass and your boxes,
• 17:33
  Speaker 5: your briefs wasn't crunchy at the end of the night.
• 17:36
  Speaker 4: Did not crunch it anymore. But that's when I was young.
• 17:38
  Speaker 4: But she but she did it, and I was like, oh,
• 17:40
  Speaker 4: I have to get up all I wasn't think. I
• 17:42
  Speaker 4: was just like a wane, you know, I keep it moving.
• 17:44
  Speaker 4: But now I.
• 17:45
  Speaker 5: Imagine how long before that happened she was really thinking about,
• 17:49
  Speaker 5: like really probably breaking up with you or probably you know,
• 17:52
  Speaker 5: And that's probably why.
• 17:53
  Speaker 2: She didn't orgasm either. All right, enough, a little.
• 17:55
  Speaker 4: Stinky, but detailing your ass is funny.
• 17:58
  Speaker 1: When I tell y'all, this clip right here is so
• 18:01
  Speaker 1: viral right now. Audio is the gift that keeps on
• 18:05
  Speaker 1: giving across podcasts because The Breakfast Club is a podcast, right,
• 18:09
  Speaker 1: so you have tons of podcasts that are talking about it.
• 18:12
  Speaker 1: Then it's been recreated, reacted to repost it across social
• 18:16
  Speaker 1: media insanely like today, I was literally I'm scrolling down
• 18:20
  Speaker 1: my timeline and I see so many people still reacting
• 18:23
  Speaker 1: to it and commenting on it. You have dot COM's
• 18:25
  Speaker 1: covering it because we have the video aspect and the
• 18:28
  Speaker 1: radio aspect, and a lot of outlets listen to our
• 18:30
  Speaker 1: radio show, like the Breakfast Club alone as a podcast
• 18:34
  Speaker 1: is its own vehicle, and it's under the Black Effect
• 18:37
  Speaker 1: Podcast Network, like the system that Charlomagne has built. People
• 18:41
  Speaker 1: out here doing real business, like big business.
• 18:45
  Speaker 2: Number eleven.
• 18:46
  Speaker 1: You have Dak Shepherd with armchair expert Amy Powler is
• 18:50
  Speaker 1: at number twelve. Jay Shetty is at number fourteen. Joe
• 18:54
  Speaker 1: Budden is at number fifteen. Let's see what they say
• 18:56
  Speaker 1: about Joe Budden. I'll just read what I can see.
• 18:59
  Speaker 1: It's like kind of cut off because I have like
• 19:01
  Speaker 1: a PDF version of the actual write up because the
• 19:04
  Speaker 1: write up was behind a paywall, so it mentions them
• 19:08
  Speaker 1: being the biggest paywall on Patreon where fans paid directly
• 19:12
  Speaker 1: to hear Joe Budden discussed hip hop culture with his
• 19:14
  Speaker 1: panel guests. With business partner in Schwartzman, they have built
• 19:18
  Speaker 1: out a fully independent network and are currently working on
• 19:21
  Speaker 1: a technology platform with community building tools they hope to
• 19:24
  Speaker 1: license to other creators, and in August the network adds
• 19:28
  Speaker 1: two new shows. Schwartzsmen will host an executive interview show
• 19:32
  Speaker 1: with the Yahoo Finance and Butting and Joe Budden is
• 19:35
  Speaker 1: launching a true crime podcast in partnership with Law and
• 19:38
  Speaker 1: Order creator Dick Wolf. That is major. That is major.
• 19:44
  Speaker 1: Shout out to Joe Budden for that. A true crime
• 19:48
  Speaker 1: is another huge podcast genre that I learned about recently.
• 19:53
  Speaker 1: Like when I was doing a lot of the The
• 19:56
  Speaker 1: Diddy Show coverage, not show coverage, but the trial covers
• 20:00
  Speaker 1: during the show, during the breakfast club and then here
• 20:02
  Speaker 1: on the Latest on the roles of the podcast, I
• 20:05
  Speaker 1: had so many other true crime podcasts reaching out to
• 20:09
  Speaker 1: me because they were covering the Diddy trial and they
• 20:11
  Speaker 1: wanted someone who was on the ground and in the room.
• 20:13
  Speaker 1: And by collaborating with those podcasts, like when I tell y'all,
• 20:17
  Speaker 1: my audience went crazy on the audio side, I'm sure,
• 20:21
  Speaker 1: but completely went crazy on the social media side as well,
• 20:24
  Speaker 1: Like people are like addicted od to those true crime podcasts.
• 20:28
  Speaker 1: So for him to be working with Dick Wolf, because
• 20:31
  Speaker 1: the way that people are like Law and Order, this
• 20:34
  Speaker 1: opening sound of the show, like everything about it has
• 20:37
  Speaker 1: become such a staple in our televisions, on our televisions
• 20:41
  Speaker 1: and in our homes.
• 20:42
  Speaker 2: So bringing that to a podcast world, and.
• 20:45
  Speaker 1: Then it's gonna be somewhat for us because it's Joe Budden,
• 20:49
  Speaker 1: genius Tucker cross since at number sixteen. Number seventeen is
• 20:55
  Speaker 1: Scott Galloway. I don't know who. I don't know this
• 20:58
  Speaker 1: podcast The Proof GPO. Who else do I know on
• 21:02
  Speaker 1: this list? I don't know anybody else. Number twenty is
• 21:07
  Speaker 1: Hannah Burner and Page disorbed though with Giggly Squad. Wow,
• 21:13
  Speaker 1: it's no black women on this podcast list. I am.
• 21:17
  Speaker 1: I'm like, these are the type of lists that I
• 21:20
  Speaker 1: am aiming to be on that I want to get to.
• 21:24
  Speaker 1: You know what I need to do though, I need
• 21:26
  Speaker 1: to diversify the business around the pod. Like right now
• 21:30
  Speaker 1: we are doing great, We're you know, we're new, we're building,
• 21:33
  Speaker 1: we're building our family with y'all the low riders.
• 21:35
  Speaker 2: But like we gotta run it up.
• 21:38
  Speaker 1: All of these podcasts I just mentioned have, Like I said,
• 21:40
  Speaker 1: there's so many different lanes in which people are then
• 21:46
  Speaker 1: funneling back to what is the core of the podcast,
• 21:48
  Speaker 1: which is the audio, whether it's social media content or
• 21:52
  Speaker 1: whatever the case may be. Yeah, or videos partnerships with
• 21:59
  Speaker 1: YouTube too. Yeah, this is dope. This is inspiring. I
• 22:04
  Speaker 1: love seeing stuff like this and reading stuff like this.
• 22:06
  Speaker 1: Charlamagne always sends me these lists and it's like, Yo,
• 22:09
  Speaker 1: this is what you you know should be paying attention to.
• 22:15
  Speaker 1: And one of the things too, that I thought was
• 22:16
  Speaker 1: so fire by it, and then I'm gonna close with
• 22:18
  Speaker 1: this that I thought was so fire about this write
• 22:20
  Speaker 1: up was when they talk about how like the mega
• 22:23
  Speaker 1: deals and the money is impressive, But what's really impressive
• 22:26
  Speaker 1: is that, unlike people who make movies or TV or
• 22:30
  Speaker 1: any other forms of entertainment, podcasters retain a lot of
• 22:34
  Speaker 1: ownership when it comes to their ip So that means
• 22:38
  Speaker 1: like the networks and the platforms that are paying out
• 22:41
  Speaker 1: all this money to the podcasters are most of the
• 22:43
  Speaker 1: time just paying to license it as a distributor. And
• 22:46
  Speaker 1: like the actual ownership of like the audio and all
• 22:49
  Speaker 1: that stuff, like you keep a huge percentage of that
• 22:52
  Speaker 1: and you're just paying somebody to be a house where
• 22:54
  Speaker 1: people know to go to this house to get that podcast.
• 22:57
  Speaker 1: And then you talk about as sales. I'm really excited
• 23:01
  Speaker 1: about this podcast journey and where we are and where
• 23:04
  Speaker 1: we're going and just how everything is changing and turning.
• 23:08
  Speaker 1: Like I knew that when daytime television started going away.
• 23:15
  Speaker 1: And this was before it even started, like a while ago,
• 23:19
  Speaker 1: when I was like, Okay, what across the spectrum do
• 23:21
  Speaker 1: we need like we need like even right now, I'm
• 23:24
  Speaker 1: trying to figure out, Like I think my goal when
• 23:27
  Speaker 1: I was leaving TMZ was like, Okay, we need a
• 23:32
  Speaker 1: solidified news source and voice across social media because it
• 23:37
  Speaker 1: gets a little grade area there, like it gets a
• 23:39
  Speaker 1: little blurry there, It gets a little you know, anybody
• 23:42
  Speaker 1: saying anything there. And I feel like I'm really working
• 23:46
  Speaker 1: hard to do that. One of the things I want
• 23:49
  Speaker 1: to learn, you know now that the breakfast Club, like
• 23:52
  Speaker 1: I'm there full time, is the balance of the schedulingmen
• 23:55
  Speaker 1: and like making sure I'm able to still be present.
• 23:58
  Speaker 1: Like there are some weeks where like it is so
• 24:00
  Speaker 1: hard for me to get an exclusive, and I'm like,
• 24:01
  Speaker 1: like I said it this week, I'm like, yo, I
• 24:02
  Speaker 1: need an exclusive, Like I need to land something that
• 24:05
  Speaker 1: puts us in the conversation as like the leader of
• 24:08
  Speaker 1: the conversation. But now, like in addition to me knowing
• 24:12
  Speaker 1: I need to do that and I'm working on things,
• 24:15
  Speaker 1: I'm also thinking like Okay, where else can I position
• 24:18
  Speaker 1: myself and how can I do it in a way
• 24:19
  Speaker 1: where I see where this is going and no one's
• 24:21
  Speaker 1: doing it like that yet, And I have an idea
• 24:25
  Speaker 1: and we about to start doing it, and I'm really
• 24:27
  Speaker 1: excited for it.
• 24:28
  Speaker 2: Not gonna put it out there yet.
• 24:29
  Speaker 1: Y'all will see it when it happens, literally you will
• 24:31
  Speaker 1: see it. But yes, congratulations to you know, shar making
• 24:37
  Speaker 1: a list. Congratulations to Joe Budden. I don't know, oh,
• 24:39
  Speaker 1: Mel Robbins. I'm a big fan of j Shatty's podcast.
• 24:44
  Speaker 1: There is a true business in this guys. Like I know,
• 24:47
  Speaker 1: people be joking like yo, defund podcast mics. I get it,
• 24:51
  Speaker 1: But like if the podcast mic is in the right hand,
• 24:53
  Speaker 1: and the business is businessing and the purpose is purposing,
• 24:57
  Speaker 1: I think that's the biggest thing here is Like I
• 24:59
  Speaker 1: don't know everybody across this list, but I know, you know,
• 25:02
  Speaker 1: like I've been watching Joe Budden's content for a time,
• 25:05
  Speaker 1: I you know, working with Charlotte, I see that these
• 25:09
  Speaker 1: shows and these networks that they're building and all this
• 25:12
  Speaker 1: media stuff that they're doing, it's not just about having
• 25:14
  Speaker 1: a voice and being first and all of that.
• 25:16
  Speaker 2: It's actually about like.
• 25:17
  Speaker 1: Building real you know, platforms and services that like actually
• 25:22
  Speaker 1: like help people like employee people and be of service
• 25:25
  Speaker 1: to people, but also you know, like what is the why?
• 25:27
  Speaker 1: Like I always get the critique from the guys, like
• 25:32
  Speaker 1: it happened this week on the show. They got on
• 25:35
  Speaker 1: me y'all this week because I didn't prioritize a print
• 25:39
  Speaker 1: story over like just another breaking news story that was happening,
• 25:42
  Speaker 1: which I understood, okay, But my whole thing was it's like,
• 25:45
  Speaker 1: you know, I got to do a little bit of
• 25:46
  Speaker 1: both sometimes, Like but Charlemagne said something to me, and
• 25:49
  Speaker 1: I hate when he's right, but he said something to
• 25:52
  Speaker 1: me that I was like, Okay, he was like, there
• 25:54
  Speaker 1: wasn't even a purpose to you doing that story. Like
• 25:57
  Speaker 1: sometimes and for me, I feel like there won't always
• 25:59
  Speaker 1: be purpose, and I will stand tenzones down and that
• 26:02
  Speaker 1: I will always argue that back. Sometimes there isn't always
• 26:04
  Speaker 1: a purpose. Sometimes the purpose is to just update and
• 26:08
  Speaker 1: to you know, tell the news, and to do it
• 26:11
  Speaker 1: in a way that you know, people expect it and
• 26:13
  Speaker 1: can trust it. Sometimes there's deeper conversation that can come
• 26:16
  Speaker 1: from things as well, too, and I do try and
• 26:18
  Speaker 1: lean more toward that in those things. And I mean
• 26:21
  Speaker 1: that's not just all like positive stuff. Sometimes that stuff
• 26:24
  Speaker 1: can be solatious as well, but it can lead to
• 26:26
  Speaker 1: a more, you know, deeper substance, like you know, conversation
• 26:29
  Speaker 1: full of substance. But like when I look at people
• 26:32
  Speaker 1: making like money and doing deals like these people are
• 26:35
  Speaker 1: doing on this list, I'm like, that's because they figured
• 26:38
  Speaker 1: out that that that perfect spot of like here's my passion,
• 26:43
  Speaker 1: here's my purpose, here's my niche, here's the content, here's
• 26:47
  Speaker 1: what the people like. Not even heres was trending. I
• 26:50
  Speaker 1: don't think that these people, even Chase was trending. I
• 26:52
  Speaker 1: think they just know they know what they know their audience,
• 26:56
  Speaker 1: but also they know where it's more about themselves and
• 26:59
  Speaker 1: not it's it's like it's more about themselves than what
• 27:02
  Speaker 1: they want to put out into the world and how
• 27:03
  Speaker 1: they want to do it, and not about what the
• 27:05
  Speaker 1: world is asking of people to do. And I think
• 27:08
  Speaker 1: that's why some of them coming early in need. Like
• 27:11
  Speaker 1: I know, you know, Charlotmagne was early in this space
• 27:15
  Speaker 1: from transitioning to radio and.
• 27:16
  Speaker 2: Having an iHeart partner.
• 27:18
  Speaker 1: In a podcast Space, Joe Budden was screaming about being
• 27:21
  Speaker 1: independent in the hip hop podcast in Space and people
• 27:24
  Speaker 1: thought he was crazy. Right, but even if you're not,
• 27:27
  Speaker 1: early like a Jay Shtty is about what is the
• 27:30
  Speaker 1: purpose of it?
• 27:30
  Speaker 2: What is the why?
• 27:31
  Speaker 1: So I'm trying to marry all of that and once
• 27:33
  Speaker 1: I do, you know, we'll be honeymoon.
• 27:35
  Speaker 2: This has been another episode of the Latest with one
• 27:37
  Speaker 2: on the roads of y'all.
• 27:38
  Speaker 1: I tell y'all every single episode, y'all could be anywhere
• 27:41
  Speaker 1: with anybody talking about all of the things, but y'all
• 27:44
  Speaker 1: choosing to be right here with me, my lowriders.
• 27:47
  Speaker 2: I appreciate you. I'll catch you in the next one.