Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Nike Turned a Scandal Into a Brand Reinvention
In July 2026, Nike is showing that a brand can survive—even thrive—after a major crisis. Lucas and Luna dissect how the sportswear giant weathered a high-profile scandal by leaning into transparency, athlete partnerships, and community-driven marketing. They trace the playbook from the 2025 misstep to the 2026 rebound, with specific metrics like a 12 percent sales lift in the quarter ending May 2026 and the launch of a new sustainability initiative. Learn the three pillars of crisis brand management: owning the mistake, amplifying authentic voices, and tying recovery to mission. A masterclass…
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