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Day 252: Persist or Pivot? How Travel Advisors Can Read Their Data Honestly
When something in your travel agency is not producing the result you hoped for, it can be hard to know whether you need more patience or a different plan. Some advisors quit a strategy too early; others keep investing time, money, and energy long after the evidence says it is time to change course.
In this episode of Travel Agency in a Year, Rachel K shares a quarterly-review framework for deciding whether to persist or pivot. You’ll learn how to examine your travel-agency data honestly, look beyond emotion and frustration, and ask better questions before abandoning a marketing strategy…
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