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Latest / The Resilient Retail Game Plan - retail insights, retail trends and best practices

47 | Purchase-Planning and Pinterest with Vanessa Rinaldi

With ever-improving engagement platforms and tools giving business owners so many different ways to reach potential customers, it’s important to diversify your marketing channels in order to get your products in front of the right people.

Due to their cultural ubiquity, Facebook and Instagram might be some of the first platforms that come to mind when you’re thinking of where to advertise and even sell your products - but social media platforms users aren’t primarily scrolling for products, meaning you might not see the best return on your time and money.

Built to drive traffic and proven to…

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