Latest / Orthodontic Products Podcast
The Biggest Marketing Budget Wasters
In the latest episode of the Orthodontic Products podcast, Tony Peniche, director of innovation at Peniche and Associates, talks about the ways that practices can get the most out of their marketing and branding budgets.
Peniche talks about how his firm succeeds in achieving an 85% case acceptance rate and how orthodontists can stop wasting money on purchases that are either overpriced or unproven to work.
Peniche addressed critical issues surrounding expenditure oversight and effective resource allocation. He emphasized the importance of the establishment of dedicated credit lines for…
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