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What's Website Migration? A Marketer’s Guide to Changing CMS Platforms
In this episode of the Aspiration Marketing Podcast, I delve into the intricacies of website migration and why it's crucial for marketers considering a CMS platform change. Switching platforms can feel daunting, but with careful planning, it can enhance site performance and unlock growth opportunities. I clarify the difference between website migration and redesign, emphasizing the importance of protecting search rankings through 301 redirects and content audits. I also explore common pitfalls like broken links and missing metadata that can disrupt marketing performance. Discover how a…
The skinny
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