Twilio: Demystifying Model Context Protocol (MCP) And Real-World AI Deployment
How are brands supposed to deliver AI-powered customer experiences when their data is scattered across systems that were never designed to work together? In this episode, I sit down with Peter Bell, VP EMEA Marketing at Twilio, to unpack one of the most important AI topics that still does not get enough attention outside technical circles, Model Context Protocol, or MCP. While many conversations about AI remain stuck on model hype, chatbots, and the latest product launch, Peter brings the discussion back to something far more practical. If businesses want AI to deliver real outcomes in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.