Latest / Omni Talk Retail / Christian Raveaux Discusses REWE Group's Retail Media Evolution | NRF 2025 Insights

Transcript

Christian Raveaux Discusses REWE Group's Retail Media Evolution | NRF 2025 Insights · Omni Talk Retail

• 0:00
  Hello,
• 0:00
  everyone,
• 0:00
  this
• 0:01
  is
• 0:01
  Omnitalk
• 0:01
  Retail.
• 0:02
  I'm
• 0:02
  Chris
• 0:02
  Walton.
• 0:03
  And
• 0:03
  I'm
• 0:03
  Anne
• 0:03
  Mazinga.
• 0:04
  And
• 0:04
  we
• 0:04
  are
• 0:04
  coming
• 0:04
  to
• 0:05
  you
• 0:05
  live
• 0:05
  once
• 0:06
  again
• 0:06
  for
• 0:06
  our
• 0:07
  final
• 0:07
  interview
• 0:07
  from
• 0:08
  NRF
• 0:08
  2025
• 0:10
  from
• 0:10
  the
• 0:10
  Vuzion
• 0:10
  Group's
• 0:11
  podcast
• 0:11
  studio
• 0:12
  in
• 0:12
  booth
• 0:13
  4938.
• 0:15
  And
• 0:15
  standing
• 0:15
  between
• 0:16
  us
• 0:16
  is
• 0:16
  Christian
• 0:16
  Revo,
• 0:17
  the
• 0:17
  head
• 0:18
  of
• 0:18
  Retail
• 0:18
  Media
• 0:18
  Connect
• 0:19
  for
• 0:19
  the
• 0:19
  Revo
• 0:19
  Group.
• 0:20
  Christian,
• 0:20
  welcome
• 0:20
  to
• 0:21
  omnitalk.
• 0:21
  Thank
• 0:21
  you
• 0:22
  for
• 0:22
  having
• 0:22
  me.
• 0:22
  Yeah,
• 0:22
  it's
• 0:23
  great
• 0:23
  to
• 0:23
  have
• 0:23
  you.
• 0:23
  Sure.
• 0:24
  We're
• 0:24
  really
• 0:24
  excited
• 0:25
  to
• 0:25
  have
• 0:25
  you
• 0:26
  today.
• 0:26
  Tell
• 0:26
  us
• 0:26
  a
• 0:26
  little
• 0:26
  bit
• 0:27
  about
• 0:27
  you
• 0:27
  and
• 0:28
  your
• 0:28
  background
• 0:28
  first
• 0:29
  before
• 0:29
  we
• 0:29
  get
• 0:29
  started.
• 0:31
  Sure.
• 0:31
  So
• 0:31
  I've
• 0:32
  been
• 0:32
  with
• 0:32
  the
• 0:32
  Rewe
• 0:33
  group
• 0:33
  now
• 0:33
  for
• 0:33
  15
• 0:34
  years.
• 0:34
  Started
• 0:35
  as
• 0:35
  a
• 0:35
  consultant
• 0:35
  there,
• 0:36
  moved
• 0:36
  up
• 0:36
  the
• 0:36
  ranks,
• 0:37
  started
• 0:38
  and
• 0:38
  helped
• 0:39
  to
• 0:40
  install
• 0:40
  the
• 0:40
  first
• 0:41
  loyalty
• 0:41
  program.
• 0:42
  And
• 0:42
  this
• 0:43
  eventually
• 0:43
  went
• 0:43
  to
• 0:44
  retail
• 0:44
  media
• 0:45
  in
• 0:45
  a
• 0:45
  sense
• 0:45
  that
• 0:46
  I'm
• 0:46
  now
• 0:47
  since
• 0:47
  2020,
• 0:48
  responsible
• 0:48
  for
• 0:49
  the
• 0:49
  retail
• 0:49
  media
• 0:50
  of
• 0:50
  the
• 0:50
  Riva.
• 0:51
  And
• 0:52
  yeah,
• 0:52
  it's
• 0:52
  a
• 0:52
  lot
• 0:53
  of
• 0:53
  fun.
• 0:53
  And
• 0:53
  for
• 0:54
  our
• 0:54
  audience
• 0:54
  who
• 0:55
  is
• 0:55
  in
• 0:55
  the
• 0:56
  U.S.
• 0:56
  can
• 0:56
  you
• 0:56
  just
• 0:57
  remind
• 0:57
  them
• 0:57
  who
• 0:57
  Reva
• 0:58
  Group
• 0:58
  is?
• 0:58
  Sure.
• 0:59
  Reva
• 0:59
  Group
• 1:00
  is
• 1:00
  one
• 1:00
  of
• 1:00
  the
• 1:01
  largest
• 1:01
  trade
• 1:02
  and
• 1:02
  tourism
• 1:03
  companies
• 1:03
  in
• 1:03
  Europe.
• 1:04
  So
• 1:05
  we
• 1:05
  have
• 1:05
  a
• 1:06
  sizable
• 1:07
  number
• 1:07
  of
• 1:08
  stores
• 1:08
  in
• 1:09
  Germany.
• 1:09
  We
• 1:10
  have
• 1:10
  a
• 1:10
  discount
• 1:10
  format,
• 1:10
  we
• 1:11
  have
• 1:11
  a
• 1:11
  supermarket
• 1:11
  format.
• 1:12
  We
• 1:13
  are
• 1:13
  in
• 1:13
  Austria,
• 1:13
  we
• 1:14
  are
• 1:14
  in
• 1:15
  East
• 1:16
  Europe
• 1:17
  and
• 1:17
  we
• 1:17
  are
• 1:18
  the
• 1:18
  second
• 1:18
  largest
• 1:18
  tourist
• 1:19
  operator
• 1:19
  in
• 1:20
  Europe
• 1:20
  as
• 1:20
  well.
• 1:21
  I
• 1:21
  didn't
• 1:21
  know
• 1:21
  about
• 1:21
  the
• 1:21
  tourist
• 1:22
  part
• 1:22
  of
• 1:22
  it.
• 1:22
  I
• 1:22
  didn't
• 1:22
  either.
• 1:23
  That's
• 1:23
  cool.
• 1:23
  Yeah,
• 1:24
  and
• 1:24
  a
• 1:24
  very
• 1:24
  innovative
• 1:25
  retailer
• 1:25
  too.
• 1:26
  So
• 1:26
  Ann
• 1:26
  and
• 1:26
  I
• 1:26
  got
• 1:26
  a
• 1:26
  chance
• 1:27
  to
• 1:27
  see
• 1:27
  one
• 1:27
  of
• 1:27
  your
• 1:27
  automated
• 1:28
  stores,
• 1:29
  automated
• 1:30
  grocery
• 1:30
  stores
• 1:31
  in.
• 1:32
  Yeah,
• 1:32
  it's
• 1:32
  very
• 1:32
  cool.
• 1:32
  Yeah,
• 1:33
  very
• 1:33
  cool.
• 1:33
  Out
• 1:33
  in
• 1:34
  Hamburg,
• 1:34
  I
• 1:34
  think
• 1:34
  we
• 1:35
  were
• 1:35
  right.
• 1:35
  Or
• 1:36
  Cologne.
• 1:36
  Yeah,
• 1:36
  Hamburg.
• 1:37
  Yeah,
• 1:37
  Cologne.
• 1:37
  Cologne.
• 1:38
  In
• 1:38
  both
• 1:38
  cities.
• 1:39
  Both
• 1:39
  cities,
• 1:39
  yes.
• 1:40
  Right,
• 1:40
  yes.
• 1:40
  Couldn't
• 1:41
  remember
• 1:41
  where
• 1:41
  we
• 1:41
  were.
• 1:42
  Now,
• 1:43
  you
• 1:43
  spoke
• 1:43
  at
• 1:44
  the
• 1:44
  retail
• 1:45
  Media
• 1:45
  Symposium
• 1:46
  here
• 1:46
  on
• 1:46
  Saturday.
• 1:47
  I
• 1:47
  did.
• 1:47
  What
• 1:47
  did
• 1:48
  you
• 1:48
  share
• 1:48
  with
• 1:48
  the
• 1:48
  audience?
• 1:50
  Mixed
• 1:51
  messages.
• 1:52
  I
• 1:52
  think
• 1:52
  one
• 1:52
  of
• 1:52
  my
• 1:53
  key
• 1:53
  message
• 1:53
  really
• 1:53
  is
• 1:54
  to
• 1:54
  say
• 1:54
  that
• 1:55
  especially
• 1:56
  in
• 1:56
  Europe,
• 1:57
  as
• 1:57
  we
• 1:57
  were
• 1:57
  behind
• 1:58
  on
• 1:58
  the
• 1:59
  traditional
• 1:59
  parts
• 1:59
  of
• 1:59
  retail
• 2:00
  media,
• 2:00
  which
• 2:00
  is
• 2:01
  on
• 2:02
  site
• 2:02
  and
• 2:02
  a
• 2:02
  little
• 2:03
  bit
• 2:03
  of
• 2:03
  off
• 2:03
  site,
• 2:04
  we
• 2:05
  kind
• 2:05
  of
• 2:05
  doubled
• 2:05
  down
• 2:06
  on
• 2:06
  in
• 2:06
  store
• 2:07
  retail
• 2:07
  media
• 2:08
  and
• 2:09
  basically
• 2:09
  had
• 2:10
  lots
• 2:10
  of
• 2:10
  interesting
• 2:10
  stuff
• 2:11
  to
• 2:11
  share
• 2:11
  with
• 2:11
  the
• 2:11
  audience
• 2:12
  there
• 2:12
  and
• 2:13
  that
• 2:14
  that
• 2:14
  was
• 2:14
  a
• 2:14
  good
• 2:14
  pickup
• 2:14
  point
• 2:15
  from
• 2:15
  there
• 2:15
  to
• 2:15
  discuss
• 2:17
  with
• 2:17
  the
• 2:17
  other
• 2:18
  retailers
• 2:18
  there
• 2:18
  in
• 2:18
  the
• 2:18
  room.
• 2:19
  Really?
• 2:19
  Really.
• 2:19
  So
• 2:20
  what
• 2:20
  did
• 2:20
  you
• 2:20
  share
• 2:20
  in
• 2:20
  terms
• 2:21
  of
• 2:21
  in
• 2:21
  store
• 2:21
  media
• 2:22
  in
• 2:22
  particular?
• 2:22
  I'm
• 2:22
  very
• 2:22
  interested
• 2:23
  to
• 2:23
  learn
• 2:23
  more.
• 2:25
  So
• 2:25
  what
• 2:26
  basically
• 2:26
  our
• 2:26
  situation
• 2:27
  was
• 2:27
  at
• 2:27
  the
• 2:27
  River
• 2:28
  Group
• 2:28
  is
• 2:28
  when
• 2:28
  we
• 2:28
  looked
• 2:29
  at
• 2:29
  our
• 2:29
  strategy,
• 2:30
  we
• 2:30
  found
• 2:30
  out
• 2:31
  or
• 2:31
  we
• 2:31
  realized
• 2:32
  that
• 2:32
  only
• 2:33
  3%
• 2:33
  of
• 2:34
  our
• 2:34
  sales
• 2:34
  more
• 2:35
  or
• 2:35
  less
• 2:35
  go
• 2:36
  through
• 2:36
  E
• 2:36
  commerce
• 2:37
  or
• 2:37
  that's
• 2:37
  the
• 2:37
  general
• 2:38
  share
• 2:38
  in
• 2:38
  Germany
• 2:38
  in
• 2:39
  the
• 2:39
  grocery
• 2:39
  market.
• 2:39
  Right.
• 2:40
  And
• 2:41
  on
• 2:41
  the
• 2:41
  other
• 2:41
  hand,
• 2:41
  that
• 2:42
  means
• 2:42
  that
• 2:42
  97%
• 2:43
  go
• 2:43
  through
• 2:43
  in
• 2:43
  store.
• 2:44
  And
• 2:44
  we
• 2:45
  wanted
• 2:45
  to
• 2:45
  find
• 2:45
  a
• 2:45
  solution
• 2:46
  that
• 2:47
  first
• 2:47
  of
• 2:48
  all
• 2:48
  helps
• 2:48
  customers
• 2:49
  navigate,
• 2:49
  find
• 2:50
  the
• 2:50
  right
• 2:50
  prices,
• 2:51
  you
• 2:51
  know,
• 2:51
  get
• 2:51
  the
• 2:51
  marketing
• 2:52
  messages
• 2:52
  out
• 2:53
  in
• 2:53
  a
• 2:53
  very
• 2:53
  agile
• 2:53
  way,
• 2:54
  but
• 2:54
  then
• 2:54
  ultimately
• 2:55
  also
• 2:55
  get
• 2:55
  retail
• 2:56
  media
• 2:56
  messages.
• 2:57
  We
• 2:57
  did
• 2:58
  this.
• 2:58
  We've
• 2:58
  erected
• 2:59
  three
• 3:00
  and
• 3:00
  a
• 3:00
  half
• 3:00
  thousand
• 3:01
  65
• 3:02
  inch
• 3:02
  screens
• 3:02
  in
• 3:03
  the
• 3:03
  front
• 3:03
  of
• 3:03
  our
• 3:03
  stores
• 3:05
  and
• 3:05
  we
• 3:06
  are
• 3:06
  now
• 3:06
  doing
• 3:07
  more
• 3:07
  both
• 3:07
  at
• 3:07
  the
• 3:08
  the
• 3:08
  Reva
• 3:08
  supermarket
• 3:09
  format
• 3:09
  as
• 3:09
  well
• 3:10
  at
• 3:10
  our
• 3:10
  discount
• 3:11
  format.
• 3:11
  And
• 3:12
  we
• 3:12
  really
• 3:13
  thinking
• 3:14
  that
• 3:14
  this
• 3:14
  is
• 3:14
  one
• 3:14
  of
• 3:15
  the
• 3:15
  greatest
• 3:15
  endeavors
• 3:16
  in
• 3:16
  retail
• 3:16
  media
• 3:17
  to
• 3:17
  reach
• 3:17
  the
• 3:17
  customer
• 3:18
  where
• 3:19
  he's
• 3:19
  basically
• 3:19
  close
• 3:19
  to
• 3:20
  shopping.
• 3:21
  So,
• 3:22
  you
• 3:22
  know,
• 3:22
  that's
• 3:22
  interesting
• 3:23
  because
• 3:23
  I
• 3:23
  think
• 3:24
  a
• 3:24
  lot
• 3:24
  of
• 3:24
  the
• 3:25
  when
• 3:26
  you
• 3:26
  talk
• 3:26
  to
• 3:26
  people
• 3:26
  about
• 3:27
  retail
• 3:27
  media
• 3:28
  in
• 3:28
  store,
• 3:29
  execution
• 3:30
  is
• 3:30
  usually
• 3:30
  the
• 3:31
  first
• 3:31
  thing
• 3:31
  they
• 3:31
  think
• 3:31
  of.
• 3:32
  So
• 3:32
  where
• 3:32
  do
• 3:32
  you
• 3:33
  think
• 3:33
  that
• 3:34
  opportunity
• 3:34
  lies
• 3:35
  both
• 3:35
  in.
• 3:35
  In
• 3:35
  store
• 3:36
  and
• 3:36
  then
• 3:36
  even
• 3:36
  online?
• 3:37
  Like
• 3:38
  where
• 3:38
  are
• 3:38
  the
• 3:39
  retail
• 3:39
  media
• 3:40
  opportunities
• 3:40
  still?
• 3:42
  I
• 3:42
  think
• 3:43
  we
• 3:43
  have
• 3:44
  the
• 3:44
  chance
• 3:44
  to
• 3:46
  excel
• 3:46
  as
• 3:46
  an
• 3:47
  omnichannel
• 3:47
  retailer
• 3:48
  by
• 3:49
  having
• 3:49
  consistent
• 3:50
  messages
• 3:51
  being
• 3:52
  played
• 3:52
  across
• 3:52
  multiple
• 3:53
  instances.
• 3:54
  Be
• 3:54
  it
• 3:55
  off
• 3:55
  site,
• 3:56
  through
• 3:56
  connected
• 3:57
  tv,
• 3:58
  be
• 3:58
  it
• 3:58
  on
• 3:59
  site,
• 3:59
  and
• 3:59
  then
• 4:00
  basically
• 4:00
  in
• 4:00
  our
• 4:01
  store.
• 4:01
  And
• 4:01
  if
• 4:02
  we
• 4:02
  can
• 4:03
  combine
• 4:04
  these
• 4:04
  dots
• 4:05
  together
• 4:05
  in
• 4:05
  a
• 4:05
  meaningful
• 4:06
  way,
• 4:07
  customers
• 4:08
  will
• 4:08
  really
• 4:09
  want
• 4:09
  to
• 4:09
  shop
• 4:09
  the
• 4:09
  product
• 4:09
  because
• 4:10
  they're
• 4:10
  already
• 4:10
  all
• 4:10
  set
• 4:11
  for
• 4:11
  it.
• 4:11
  Yeah.
• 4:11
  And
• 4:12
  what
• 4:12
  do
• 4:12
  you
• 4:12
  think
• 4:12
  it
• 4:13
  takes
• 4:13
  to
• 4:13
  do
• 4:13
  that?
• 4:13
  Well,
• 4:14
  because
• 4:14
  I
• 4:14
  think
• 4:15
  that
• 4:15
  makes
• 4:15
  sense
• 4:15
  that
• 4:15
  you
• 4:16
  want
• 4:16
  to
• 4:16
  have
• 4:16
  a
• 4:16
  connected
• 4:17
  experience
• 4:17
  from
• 4:18
  any
• 4:19
  point
• 4:19
  that
• 4:19
  your
• 4:19
  customer
• 4:20
  is
• 4:20
  shopping
• 4:21
  with
• 4:21
  you.
• 4:22
  But
• 4:22
  what
• 4:23
  needs
• 4:23
  to
• 4:23
  be
• 4:23
  true
• 4:24
  for
• 4:24
  that
• 4:24
  to
• 4:24
  be
• 4:24
  successful?
• 4:27
  So
• 4:28
  I
• 4:28
  learned
• 4:29
  two
• 4:30
  quotes
• 4:30
  on
• 4:31
  my
• 4:31
  way
• 4:31
  here.
• 4:31
  One
• 4:32
  is
• 4:33
  that
• 4:33
  loyalty
• 4:34
  is
• 4:35
  the
• 4:35
  new
• 4:35
  cookie.
• 4:36
  Okay,
• 4:37
  that's
• 4:37
  pretty
• 4:37
  much
• 4:38
  true.
• 4:38
  That's
• 4:38
  a
• 4:38
  good
• 4:38
  quote
• 4:39
  for
• 4:39
  combining
• 4:39
  it.
• 4:40
  Offset.
• 4:41
  And
• 4:42
  the
• 4:42
  second
• 4:42
  thing
• 4:42
  is
• 4:43
  that
• 4:44
  if
• 4:44
  you
• 4:44
  have
• 4:44
  a
• 4:44
  loyalty
• 4:45
  program,
• 4:45
  you
• 4:46
  can
• 4:46
  be
• 4:46
  a
• 4:46
  great
• 4:47
  retail
• 4:47
  media
• 4:47
  network.
• 4:48
  If
• 4:48
  you
• 4:48
  don't
• 4:48
  have
• 4:48
  a
• 4:49
  loyalty
• 4:50
  program,
• 4:50
  you
• 4:50
  can
• 4:50
  be
• 4:51
  a
• 4:51
  good
• 4:51
  retail
• 4:52
  media
• 4:52
  network.
• 4:52
  It
• 4:53
  makes
• 4:53
  quite
• 4:53
  a
• 4:53
  difference
• 4:54
  because
• 4:54
  that's
• 4:54
  for
• 4:54
  me,
• 4:55
  the
• 4:55
  means
• 4:55
  to
• 4:56
  connect
• 4:56
  the
• 4:56
  dots.
• 4:56
  Right.
• 4:57
  That's
• 4:57
  a
• 4:57
  really
• 4:57
  great
• 4:58
  point.
• 4:58
  That's
• 4:58
  a
• 4:58
  really
• 4:58
  good
• 4:58
  nugget.
• 4:59
  So
• 4:59
  as
• 4:59
  you're
• 5:00
  activating
• 5:00
  all
• 5:00
  those
• 5:01
  screens
• 5:01
  in
• 5:01
  the
• 5:01
  store,
• 5:01
  it
• 5:02
  sounds
• 5:02
  like
• 5:02
  you
• 5:02
  guys
• 5:02
  are
• 5:02
  further
• 5:03
  along
• 5:03
  on
• 5:03
  that
• 5:04
  endeavor
• 5:04
  than
• 5:04
  say,
• 5:04
  most
• 5:05
  of
• 5:05
  the
• 5:05
  grocers
• 5:05
  here
• 5:05
  in
• 5:06
  the
• 5:06
  United
• 5:06
  States.
• 5:06
  Although
• 5:06
  some
• 5:07
  people
• 5:07
  are
• 5:07
  starting
• 5:07
  to
• 5:07
  experiment
• 5:08
  with
• 5:08
  that.
• 5:10
  What
• 5:10
  does
• 5:10
  it
• 5:11
  take
• 5:11
  to
• 5:11
  do
• 5:11
  that?
• 5:12
  Well,
• 5:12
  how
• 5:12
  do
• 5:12
  you
• 5:13
  activate
• 5:13
  those
• 5:13
  screens
• 5:14
  in
• 5:14
  store?
• 5:14
  How
• 5:14
  do
• 5:14
  you
• 5:14
  think
• 5:15
  about
• 5:15
  things
• 5:15
  from
• 5:15
  a
• 5:15
  content
• 5:15
  perspective?
• 5:16
  How
• 5:16
  do
• 5:16
  you
• 5:16
  think
• 5:16
  about
• 5:16
  things
• 5:17
  from
• 5:17
  an
• 5:17
  execution
• 5:17
  perspective?
• 5:20
  Let
• 5:21
  me
• 5:21
  come
• 5:21
  from
• 5:21
  a
• 5:21
  completely
• 5:22
  different
• 5:22
  angle
• 5:22
  here.
• 5:22
  Okay.
• 5:23
  I
• 5:23
  think
• 5:24
  you
• 5:24
  have
• 5:24
  to
• 5:24
  do
• 5:24
  it
• 5:25
  well
• 5:25
  by
• 5:27
  really
• 5:28
  explaining
• 5:29
  and
• 5:29
  convincing
• 5:30
  it
• 5:30
  to
• 5:31
  the
• 5:31
  media
• 5:31
  agencies
• 5:32
  that
• 5:32
  this
• 5:33
  is
• 5:33
  an
• 5:34
  ideal
• 5:35
  part
• 5:35
  of
• 5:35
  their
• 5:36
  media
• 5:36
  strategy
• 5:37
  and
• 5:37
  that
• 5:37
  it's
• 5:37
  moving
• 5:38
  picture.
• 5:38
  You
• 5:39
  know,
• 5:39
  you
• 5:39
  can
• 5:39
  really,
• 5:41
  you
• 5:41
  know,
• 5:42
  start
• 5:42
  substituting,
• 5:44
  substituting
• 5:46
  linear
• 5:47
  TV
• 5:47
  budget,
• 5:48
  giving
• 5:48
  it
• 5:48
  to
• 5:48
  in
• 5:48
  store,
• 5:49
  which
• 5:49
  is
• 5:49
  another
• 5:50
  moving
• 5:51
  image
• 5:51
  format.
• 5:52
  And
• 5:52
  that
• 5:52
  worked
• 5:53
  really
• 5:53
  well.
• 5:53
  So
• 5:53
  we
• 5:54
  see
• 5:54
  that
• 5:54
  this
• 5:54
  is
• 5:55
  especially
• 5:55
  an
• 5:55
  opportunity
• 5:56
  for
• 5:56
  media
• 5:57
  agencies.
• 5:58
  And
• 5:59
  so
• 5:59
  therefore
• 5:59
  I'd
• 6:00
  encourage
• 6:00
  anyone
• 6:01
  to
• 6:01
  kind
• 6:02
  of
• 6:02
  convince
• 6:02
  them.
• 6:03
  Got
• 6:03
  it.
• 6:03
  So
• 6:03
  you
• 6:03
  got
• 6:03
  to
• 6:03
  take
• 6:04
  the
• 6:04
  media
• 6:04
  agencies
• 6:04
  on
• 6:05
  the
• 6:05
  journey
• 6:05
  with
• 6:05
  you
• 6:06
  here
• 6:06
  to
• 6:06
  be
• 6:06
  successful.
• 6:07
  That's
• 6:07
  a
• 6:07
  key
• 6:07
  point
• 6:07
  here.
• 6:08
  Got
• 6:08
  it.
• 6:09
  Okay.
• 6:09
  How
• 6:10
  do
• 6:10
  you
• 6:10
  see
• 6:10
  retail
• 6:10
  media
• 6:11
  continuing
• 6:11
  to
• 6:11
  evolve,
• 6:12
  especially
• 6:12
  in
• 6:13
  this
• 6:13
  year?
• 6:13
  Both,
• 6:14
  both
• 6:14
  here
• 6:14
  and
• 6:14
  across
• 6:15
  the
• 6:15
  seas
• 6:15
  in
• 6:15
  Europe?
• 6:16
  So
• 6:17
  what
• 6:17
  I
• 6:17
  learned,
• 6:18
  I'm
• 6:18
  pretty
• 6:18
  convinced
• 6:19
  that
• 6:20
  what
• 6:20
  I
• 6:21
  learned
• 6:21
  here
• 6:21
  is
• 6:21
  that
• 6:22
  I
• 6:22
  really
• 6:22
  believe
• 6:23
  that
• 6:25
  the
• 6:25
  US
• 6:26
  will
• 6:26
  catch
• 6:26
  up
• 6:26
  on
• 6:27
  in
• 6:27
  store
• 6:27
  retail
• 6:27
  media.
• 6:28
  So
• 6:28
  I've
• 6:28
  heard
• 6:29
  a
• 6:29
  lot
• 6:30
  of
• 6:31
  initiatives
• 6:32
  that
• 6:32
  are
• 6:33
  about
• 6:33
  to
• 6:34
  come
• 6:34
  up
• 6:34
  or
• 6:34
  that
• 6:35
  are
• 6:35
  starting
• 6:35
  in
• 6:36
  a
• 6:36
  pilot
• 6:36
  phase.
• 6:36
  And
• 6:37
  what
• 6:38
  I
• 6:38
  heard
• 6:38
  also
• 6:38
  is
• 6:39
  that
• 6:39
  they,
• 6:39
  they
• 6:40
  really
• 6:40
  have
• 6:40
  the
• 6:40
  assets
• 6:41
  there,
• 6:41
  that
• 6:42
  they're
• 6:42
  really
• 6:42
  doubling
• 6:42
  down
• 6:43
  in
• 6:43
  terms
• 6:43
  of
• 6:43
  IT
• 6:44
  priority
• 6:44
  and
• 6:45
  everything.
• 6:46
  And
• 6:46
  so
• 6:47
  I
• 6:47
  think
• 6:48
  there's
• 6:48
  a
• 6:48
  good
• 6:48
  chance
• 6:49
  we'll
• 6:49
  see
• 6:49
  a
• 6:49
  lot
• 6:49
  more
• 6:50
  of
• 6:50
  that
• 6:50
  next
• 6:50
  year
• 6:50
  when
• 6:51
  we
• 6:51
  talk
• 6:51
  here.
• 6:52
  And
• 6:53
  then
• 6:53
  from
• 6:53
  Europe,
• 6:54
  it's
• 6:54
  really
• 6:54
  about
• 6:57
  going
• 6:57
  more
• 6:58
  omnichannel,
• 6:59
  really
• 6:59
  trying
• 7:00
  more
• 7:00
  and
• 7:00
  more
• 7:01
  to
• 7:02
  connect
• 7:03
  the
• 7:03
  dots.
• 7:04
  I
• 7:04
  think
• 7:04
  closed
• 7:05
  loop
• 7:05
  measurement
• 7:06
  is
• 7:07
  more
• 7:08
  difficult
• 7:08
  in
• 7:08
  Europe
• 7:09
  than
• 7:09
  it
• 7:09
  is
• 7:09
  in
• 7:09
  the
• 7:09
  US
• 7:10
  because
• 7:11
  of
• 7:11
  the
• 7:11
  GDPR
• 7:12
  guidelines
• 7:12
  there.
• 7:14
  But
• 7:14
  I'm
• 7:15
  sure
• 7:15
  we
• 7:15
  will
• 7:15
  see
• 7:16
  progress
• 7:16
  there
• 7:16
  as
• 7:16
  well.
• 7:17
  How
• 7:17
  do
• 7:18
  you
• 7:18
  think
• 7:18
  about.
• 7:19
  I'm
• 7:19
  just
• 7:19
  curious.
• 7:19
  At
• 7:19
  the
• 7:19
  Reva
• 7:20
  Group,
• 7:20
  are
• 7:21
  you
• 7:21
  separated
• 7:22
  as
• 7:23
  media
• 7:24
  company
• 7:24
  on
• 7:25
  one
• 7:25
  side
• 7:25
  and
• 7:26
  retailer
• 7:26
  on
• 7:27
  the
• 7:27
  other,
• 7:27
  or
• 7:27
  is
• 7:28
  retail
• 7:28
  media
• 7:29
  one
• 7:29
  larger
• 7:30
  group?
• 7:30
  At
• 7:30
  Reva
• 7:30
  Group,
• 7:32
  so
• 7:32
  we're
• 7:32
  not
• 7:32
  separated
• 7:33
  in
• 7:34
  terms
• 7:34
  of
• 7:36
  another
• 7:36
  company,
• 7:37
  which
• 7:37
  is
• 7:38
  a
• 7:38
  good
• 7:38
  thing
• 7:38
  for
• 7:38
  me
• 7:38
  because
• 7:39
  I
• 7:39
  don't
• 7:39
  have
• 7:39
  to
• 7:39
  do
• 7:39
  balance
• 7:40
  sheets
• 7:40
  and
• 7:40
  all
• 7:40
  that.
• 7:41
  Wonderful.
• 7:41
  I'm
• 7:42
  happy
• 7:42
  for
• 7:42
  you.
• 7:43
  But
• 7:43
  I
• 7:43
  behave
• 7:44
  like
• 7:44
  I
• 7:44
  were.
• 7:45
  So
• 7:46
  I
• 7:46
  pretty
• 7:46
  much
• 7:47
  obviously
• 7:47
  also
• 7:48
  discuss
• 7:48
  everything
• 7:49
  with
• 7:50
  the
• 7:50
  key
• 7:50
  stakeholders
• 7:51
  in
• 7:52
  the
• 7:52
  company,
• 7:52
  be
• 7:53
  it
• 7:53
  marketing,
• 7:53
  be
• 7:53
  it
• 7:54
  category
• 7:54
  management,
• 7:55
  be
• 7:55
  it
• 7:55
  sales,
• 7:56
  but
• 7:57
  still
• 7:58
  keep
• 7:58
  an
• 7:59
  independent
• 8:00
  stance.
• 8:00
  Although
• 8:01
  I
• 8:01
  am
• 8:01
  just
• 8:01
  in
• 8:02
  the
• 8:02
  middle
• 8:02
  of
• 8:02
  the
• 8:02
  company.
• 8:03
  Okay,
• 8:03
  interesting,
• 8:04
  interesting.
• 8:04
  Got
• 8:05
  it.
• 8:05
  So
• 8:05
  if
• 8:05
  we're
• 8:05
  to.
• 8:05
  So
• 8:05
  if
• 8:06
  we're
• 8:06
  to
• 8:06
  meet
• 8:06
  with
• 8:06
  you
• 8:06
  again
• 8:07
  at
• 8:07
  say
• 8:07
  Shop
• 8:07
  Europe
• 8:08
  in
• 8:08
  June
• 8:08
  or
• 8:08
  maybe
• 8:08
  here
• 8:09
  at
• 8:09
  NRF
• 8:09
  again
• 8:09
  next
• 8:10
  year,
• 8:10
  what
• 8:11
  are
• 8:11
  you
• 8:11
  hoping
• 8:11
  to
• 8:11
  accomplish?
• 8:12
  Like
• 8:12
  what
• 8:12
  do
• 8:12
  you
• 8:13
  want
• 8:13
  to
• 8:13
  get
• 8:13
  done?
• 8:18
  What
• 8:18
  can
• 8:18
  I
• 8:18
  say?
• 8:18
  Public?
• 8:21
  What
• 8:21
  does
• 8:21
  success
• 8:22
  look
• 8:22
  like?
• 8:23
  Yeah,
• 8:24
  I
• 8:25
  think
• 8:26
  the
• 8:26
  River
• 8:27
  Group,
• 8:27
  Retail
• 8:28
  Media
• 8:28
  Connect,
• 8:28
  they
• 8:28
  are
• 8:28
  on
• 8:29
  a
• 8:29
  good
• 8:29
  way
• 8:30
  and
• 8:31
  we've
• 8:31
  really
• 8:31
  had
• 8:31
  a
• 8:32
  great
• 8:32
  year
• 8:32
  2024.
• 8:33
  I
• 8:34
  believe
• 8:34
  we'll
• 8:34
  have
• 8:34
  a
• 8:34
  great
• 8:35
  year
• 8:35
  2025.
• 8:36
  I
• 8:37
  can't
• 8:37
  tell
• 8:37
  you
• 8:37
  all
• 8:38
  the
• 8:38
  good
• 8:38
  things
• 8:38
  now
• 8:39
  that
• 8:39
  we
• 8:39
  have
• 8:40
  that
• 8:40
  we
• 8:40
  are
• 8:40
  cooking
• 8:41
  right
• 8:41
  now.
• 8:41
  But
• 8:42
  I'm
• 8:42
  pretty
• 8:42
  sure
• 8:43
  that
• 8:44
  you
• 8:44
  will
• 8:44
  see
• 8:44
  a
• 8:44
  stronger
• 8:45
  retail
• 8:45
  media
• 8:45
  network
• 8:46
  next
• 8:46
  year
• 8:46
  versus
• 8:47
  this
• 8:47
  year.
• 8:47
  Nice,
• 8:48
  Nice.
• 8:48
  So
• 8:48
  he's
• 8:48
  got
• 8:48
  confidence,
• 8:49
  Ann.
• 8:49
  He's
• 8:49
  confident.
• 8:50
  Confident
• 8:51
  in
• 8:51
  the
• 8:51
  future.
• 8:51
  Confident
• 8:52
  in
• 8:52
  the
• 8:52
  future.
• 8:52
  All
• 8:52
  right.
• 8:53
  Well,
• 8:53
  Christian,
• 8:53
  thank
• 8:53
  you
• 8:54
  for
• 8:54
  joining
• 8:54
  us
• 8:54
  today.
• 8:55
  Thanks
• 8:55
  so
• 8:55
  much.
• 8:55
  Absolute
• 8:56
  pleasure
• 8:56
  to
• 8:56
  have
• 8:56
  you
• 8:57
  and
• 8:57
  for
• 8:57
  all
• 8:57
  you
• 8:57
  out
• 8:58
  there.
• 8:58
  That
• 8:58
  concludes
• 8:58
  our
• 8:58
  coverage
• 8:59
  from
• 8:59
  nrf.
• 9:00
  Ann
• 9:00
  and
• 9:00
  I
• 9:00
  are
• 9:00
  signing
• 9:01
  off.
• 9:01
  Thank
• 9:01
  you
• 9:01
  to
• 9:01
  the
• 9:01
  Vuzion
• 9:02
  Group
• 9:02
  for
• 9:02
  supporting
• 9:03
  our
• 9:03
  coverage
• 9:04
  all
• 9:04
  show
• 9:04
  long.
• 9:04
  They're
• 9:05
  great
• 9:05
  partners
• 9:05
  of
• 9:05
  ours.
• 9:06
  We
• 9:06
  cannot
• 9:06
  thank
• 9:07
  them
• 9:07
  enough.
• 9:07
  And
• 9:08
  Ann,
• 9:08
  until
• 9:08
  our
• 9:08
  next
• 9:09
  conference
• 9:09
  which
• 9:09
  is
• 9:09
  in
• 9:09
  a
• 9:10
  few
• 9:10
  weeks.
• 9:10
  Yes.
• 9:11
  Be
• 9:11
  careful
• 9:11
  out
• 9:11
  there.
• 9:14
  All
• 9:14
  right,
• 9:14
  cool.
• 9:15
  Thanks,
• 9:15
  man.