How I Broke Into the Rap Industry

Ourselves Podcast · Mar 27, 2025 · 25m

Shooting rap videos isn’t for the faint of heart. Missed call times, wild pivots, and $75K wardrobes. Here’s the unfiltered truth about working with hip hop artists.

00:00 Introduction

01:09 The Evolution of Hip Hop and Music Videos

01:55 Creating a Treatment for Music Videos

02:52 Expect the Unexpected: Be Ready to Pivot

04:23 Dealing with Late Artists

05:50 Handling No-Shows and Rescheduling

10:08 Importance of Casting

10:43 Avoiding Catfishing in Casting

13:04 Stripping Your Ego and Developing Thick Skin

15:51 Understanding the Culture

17:15 Fashion and Trends in Hip Hop Videos

18:28…