Latest / Dealer Talk With Jen Suzuki
The Silent Profit Leak Hiding on Every RO...Discounts. Let's STOP it Right Now!
Every time a service advisor discounts too fast, something bigger than money is lost — credibility.
In this episode of Dealer Talk with Jen Suzuki, Jen tackles one of the most overlooked performance indicators in the service department: the discount line. After years of training advisors on the drive and working shoulder-to-shoulder with service teams, this is one of the first places she looks because it tells a story.
A story about confidence.
A story about perceived value.
A story about how the advisor, the technician, and the dealership are being positioned in the customer's mind.
This…
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