The business side of thought leadership | Stephen M. R. Covey | 385

Leveraging Thought Leadership · Apr 8, 2022 · 19m

Many thought leaders start with speaking, consulting, and creating content. They love their insights, and want to share them - but they don't always stop and think about their business model. What products will you offer? How will you market them? What kind of ROI, KPI and other metrics will you use?

What would it be like to start on the business side, before stepping out with your thought leadership?

We are thrilled to have Stephen M. R. Covey join us again on our podcast. Stephen is the co-founder of Covey Link and Franklin Covey, the bestselling author of The Speed of Trust, and a global…