PLG vs Sales-Led Growth: Choosing the Right Go-to-Market Model
Episode 76: Choosing Your Growth Engine
Read the full article here: https://smartkeys.org/plg-vs-sales-led-growth/
In this episode of the SmartKeys podcast, we tackle one of the most critical strategic decisions for any SaaS company: choosing your go-to-market model. Should your product be the primary driver of growth, or do you need a high-touch sales team to close the deal?
Based on the strategic report "PLG vs Sales-Led Growth: Choosing the Right Go-to-Market Model" by Felix Römer , we examine why nearly 60% of SaaS companies are running product-led motions today while leaders like…
The skinny
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