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3 Steps to a 2026 Business Plan That Creates Peace and Profit · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Welcome
• 0:00
  back
• 0:00
  to
• 0:01
  Growing
• 0:01
  a
• 0:01
  Deeply
• 0:02
  Rooted
• 0:02
  Business,
• 0:02
  the
• 0:03
  podcast
• 0:03
  where
• 0:04
  intentional
• 0:04
  strategy
• 0:05
  meets
• 0:05
  sustainable
• 0:06
  systems.
• 0:07
  We
• 0:07
  are
• 0:07
  so
• 0:08
  glad
• 0:08
  you're
• 0:08
  here.
• 0:08
  I'm
• 0:09
  Jess,
• 0:09
  your
• 0:09
  systems
• 0:10
  architect
• 0:10
  and
• 0:11
  notion
• 0:11
  obsessed
• 0:12
  strategist
• 0:12
  who
• 0:13
  truly
• 0:13
  believes
• 0:13
  that
• 0:13
  systems
• 0:14
  are
• 0:14
  self
• 0:14
  care.
• 0:15
  And
• 0:15
  I'm
• 0:16
  Rachel,
• 0:16
  your
• 0:16
  email
• 0:17
  marketing
• 0:17
  mastermind.
• 0:18
  I'm
• 0:18
  all
• 0:18
  about
• 0:19
  building
• 0:19
  marketing
• 0:20
  ecosystems
• 0:21
  that
• 0:21
  actually
• 0:21
  work
• 0:22
  with
• 0:22
  the
• 0:22
  intentional
• 0:23
  strategy
• 0:23
  and
• 0:24
  you
• 0:24
  guessed
• 0:24
  it,
• 0:25
  all
• 0:25
  things
• 0:25
  email
• 0:26
  at
• 0:26
  the
• 0:26
  heart
• 0:26
  of
• 0:26
  it.
• 0:27
  Together,
• 0:27
  we're
• 0:28
  on
• 0:28
  a
• 0:28
  mission
• 0:28
  to
• 0:28
  help
• 0:28
  women
• 0:29
  entrepreneurs
• 0:30
  like
• 0:30
  you
• 0:30
  build
• 0:30
  businesses
• 0:31
  that
• 0:31
  are
• 0:31
  both
• 0:32
  profitable
• 0:32
  and
• 0:33
  purpose
• 0:33
  driven.
• 0:33
  We
• 0:34
  know
• 0:34
  you
• 0:34
  want
• 0:34
  success,
• 0:35
  but
• 0:35
  not
• 0:35
  at
• 0:35
  the
• 0:35
  cost
• 0:36
  of
• 0:36
  your
• 0:36
  health,
• 0:36
  relationships
• 0:37
  or
• 0:37
  personal
• 0:38
  joy.
• 0:38
  Exactly.
• 0:39
  And
• 0:39
  that's
• 0:40
  why
• 0:40
  every
• 0:40
  episode
• 0:41
  we're
• 0:41
  diving
• 0:41
  into
• 0:42
  intentional
• 0:42
  marketing
• 0:43
  strategies,
• 0:44
  sustainable
• 0:44
  systems,
• 0:45
  and
• 0:45
  a
• 0:45
  really
• 0:46
  good
• 0:46
  launch
• 0:46
  strategy
• 0:46
  that
• 0:47
  doesn't
• 0:47
  leave
• 0:47
  you
• 0:48
  burned
• 0:48
  out.
• 0:49
  Whether
• 0:49
  you're
• 0:49
  refining
• 0:50
  your
• 0:50
  operations,
• 0:50
  planning
• 0:51
  your
• 0:51
  next
• 0:51
  launch,
• 0:52
  or
• 0:52
  figuring
• 0:52
  out
• 0:52
  how
• 0:53
  to
• 0:53
  make
• 0:53
  your
• 0:53
  marketing
• 0:53
  work
• 0:54
  smart,
• 0:54
  smarter,
• 0:54
  not
• 0:55
  harder,
• 0:55
  we've
• 0:55
  got
• 0:55
  you
• 0:56
  covered.
• 0:56
  So
• 0:56
  grab
• 0:57
  your
• 0:57
  favorite
• 0:57
  drink,
• 0:58
  get
• 0:58
  cozy,
• 0:58
  and
• 0:59
  let's
• 0:59
  grow
• 0:59
  something
• 1:00
  deeply
• 1:00
  rooted
• 1:01
  together.
• 1:01
  So
• 1:02
  the
• 1:02
  other
• 1:02
  day
• 1:02
  I
• 1:03
  was
• 1:03
  taking
• 1:03
  a
• 1:04
  walk
• 1:04
  down
• 1:05
  memory
• 1:05
  lane
• 1:06
  as
• 1:06
  I
• 1:06
  was
• 1:06
  in
• 1:06
  my
• 1:06
  reflect,
• 1:07
  part
• 1:07
  of
• 1:08
  my
• 1:08
  planning
• 1:08
  process.
• 1:10
  And
• 1:10
  I
• 1:10
  was
• 1:10
  just
• 1:11
  kind
• 1:11
  of
• 1:11
  laughing
• 1:11
  at
• 1:12
  baby
• 1:12
  business
• 1:13
  owner
• 1:13
  Rachel
• 1:14
  in
• 1:14
  year
• 1:14
  one
• 1:14
  and
• 1:15
  year
• 1:15
  two
• 1:15
  and
• 1:16
  just
• 1:16
  the
• 1:16
  audacity
• 1:17
  of
• 1:18
  the
• 1:18
  lack
• 1:18
  of
• 1:19
  planning
• 1:19
  that
• 1:20
  she
• 1:20
  had
• 1:20
  in
• 1:22
  her
• 1:23
  business
• 1:23
  at
• 1:24
  that
• 1:24
  time.
• 1:24
  And
• 1:25
  now
• 1:26
  I
• 1:26
  really
• 1:27
  look
• 1:27
  at
• 1:28
  it
• 1:28
  as
• 1:28
  the
• 1:28
  essential
• 1:29
  backbone
• 1:30
  to
• 1:31
  my
• 1:31
  business
• 1:31
  so
• 1:31
  that
• 1:32
  I
• 1:32
  can
• 1:32
  like,
• 1:33
  you
• 1:33
  know,
• 1:33
  reverse
• 1:34
  engineer
• 1:34
  the
• 1:35
  success
• 1:35
  that
• 1:35
  I'm
• 1:36
  looking
• 1:37
  towards
• 1:37
  making
• 1:38
  in
• 1:38
  my
• 1:38
  business.
• 1:39
  So
• 1:39
  I
• 1:39
  think
• 1:39
  it's
• 1:39
  a
• 1:40
  little
• 1:40
  funny.
• 1:41
  I
• 1:41
  don't
• 1:41
  know
• 1:41
  if
• 1:41
  you
• 1:41
  had
• 1:42
  that
• 1:42
  experience.
• 1:43
  Yeah,
• 1:43
  I
• 1:43
  feel
• 1:43
  like
• 1:43
  I
• 1:44
  have
• 1:44
  such
• 1:44
  a
• 1:45
  more
• 1:45
  scientific
• 1:47
  approach
• 1:47
  to
• 1:48
  planning
• 1:49
  now
• 1:49
  instead
• 1:49
  of
• 1:50
  just
• 1:50
  planning
• 1:50
  on
• 1:51
  vibes.
• 1:51
  And
• 1:52
  I
• 1:52
  take
• 1:52
  that
• 1:53
  approach
• 1:53
  with
• 1:53
  my
• 1:53
  clients
• 1:54
  too.
• 1:54
  I
• 1:54
  actually
• 1:54
  had
• 1:55
  a
• 1:55
  client
• 1:55
  who
• 1:55
  I've
• 1:56
  been
• 1:56
  working
• 1:56
  with
• 1:56
  long
• 1:57
  term
• 1:57
  and
• 1:58
  around
• 1:58
  like
• 1:58
  the
• 1:59
  first
• 1:59
  annual
• 1:59
  planning
• 2:00
  session
• 2:00
  we
• 2:00
  did.
• 2:00
  I
• 2:00
  was
• 2:01
  like,
• 2:01
  okay,
• 2:01
  so
• 2:01
  like,
• 2:01
  what's
• 2:02
  your
• 2:02
  revenue
• 2:02
  goal?
• 2:03
  And
• 2:03
  she
• 2:03
  was
• 2:04
  like,
• 2:04
  $500,000.
• 2:06
  And
• 2:06
  I,
• 2:07
  I
• 2:07
  did
• 2:07
  the
• 2:08
  math
• 2:08
  at
• 2:08
  the
• 2:08
  time
• 2:09
  and
• 2:09
  I
• 2:09
  was
• 2:09
  like,
• 2:09
  well,
• 2:09
  you'd
• 2:09
  have
• 2:10
  to
• 2:10
  work
• 2:10
  120
• 2:11
  hours
• 2:11
  a
• 2:12
  week
• 2:12
  based
• 2:12
  on
• 2:12
  your
• 2:12
  offer
• 2:13
  and
• 2:13
  how
• 2:13
  it's
• 2:13
  set
• 2:14
  up
• 2:14
  right
• 2:14
  now,
• 2:14
  if
• 2:14
  that's
• 2:15
  what
• 2:15
  you
• 2:15
  wanted
• 2:15
  to
• 2:16
  do.
• 2:16
  So
• 2:16
  I
• 2:16
  think
• 2:17
  what
• 2:17
  I
• 2:17
  do
• 2:17
  now,
• 2:18
  she
• 2:18
  does
• 2:18
  make
• 2:19
  over
• 2:19
  $500,000,
• 2:20
  but
• 2:20
  it's
• 2:21
  because
• 2:21
  we
• 2:21
  refined
• 2:21
  her
• 2:22
  offer
• 2:22
  suite,
• 2:22
  brought
• 2:22
  on
• 2:23
  more
• 2:23
  team,
• 2:23
  all
• 2:24
  of
• 2:24
  that,
• 2:24
  all
• 2:24
  of
• 2:24
  that
• 2:25
  kind
• 2:25
  of
• 2:25
  good
• 2:25
  things.
• 2:26
  But
• 2:26
  I
• 2:26
  think
• 2:27
  when
• 2:27
  I
• 2:27
  first
• 2:27
  started
• 2:27
  planning,
• 2:28
  like,
• 2:28
  I
• 2:28
  was
• 2:28
  kind
• 2:29
  of
• 2:29
  the
• 2:29
  same,
• 2:29
  just
• 2:29
  like
• 2:29
  her,
• 2:30
  like
• 2:30
  just
• 2:30
  planning
• 2:30
  on
• 2:31
  vibes
• 2:31
  and,
• 2:31
  you
• 2:32
  know,
• 2:32
  taking
• 2:32
  the
• 2:32
  I'm
• 2:33
  going
• 2:33
  to
• 2:33
  manifest
• 2:34
  this
• 2:34
  approach
• 2:35
  a
• 2:35
  little
• 2:36
  too
• 2:36
  seriously.
• 2:37
  I
• 2:38
  totally
• 2:38
  feel
• 2:38
  that.
• 2:38
  And
• 2:38
  I
• 2:39
  think
• 2:39
  like,
• 2:39
  with
• 2:40
  a
• 2:40
  lot
• 2:40
  of
• 2:40
  the
• 2:40
  businesses
• 2:41
  that
• 2:41
  I
• 2:41
  work
• 2:41
  with,
• 2:42
  it
• 2:42
  really
• 2:42
  is
• 2:43
  evident
• 2:43
  to
• 2:44
  see,
• 2:44
  see
• 2:44
  the
• 2:44
  ones
• 2:45
  who
• 2:46
  have
• 2:46
  these
• 2:46
  huge,
• 2:47
  massive
• 2:48
  goals
• 2:48
  and
• 2:48
  they're
• 2:49
  exhausted
• 2:49
  and
• 2:50
  overwhelmed,
• 2:50
  but
• 2:51
  like,
• 2:51
  their
• 2:51
  goals
• 2:51
  are
• 2:52
  not.
• 2:52
  They
• 2:52
  may
• 2:53
  be
• 2:53
  like
• 2:53
  sustainable
• 2:54
  and
• 2:54
  intentional
• 2:55
  for
• 2:55
  their
• 2:55
  like
• 2:55
  plans
• 2:56
  that
• 2:56
  they're
• 2:57
  shooting
• 2:57
  for,
• 2:57
  but
• 2:58
  they're
• 2:58
  still
• 2:58
  at
• 2:58
  the
• 2:59
  end
• 2:59
  of
• 2:59
  the
• 2:59
  day,
• 2:59
  like
• 2:59
  super
• 3:00
  burnt
• 3:00
  out
• 3:00
  and
• 3:01
  exhausted
• 3:01
  because
• 3:02
  they're
• 3:02
  planning
• 3:02
  their
• 3:03
  businesses
• 3:03
  backwards.
• 3:04
  They're
• 3:04
  missing
• 3:05
  some
• 3:05
  like
• 3:05
  really
• 3:05
  crucial
• 3:06
  components
• 3:07
  in
• 3:07
  their
• 3:07
  planning
• 3:08
  process.
• 3:09
  So
• 3:09
  today
• 3:09
  we're
• 3:09
  going
• 3:09
  to
• 3:10
  be
• 3:10
  sharing
• 3:10
  a
• 3:10
  planning
• 3:11
  process
• 3:11
  that
• 3:11
  we
• 3:12
  have
• 3:12
  found
• 3:12
  and
• 3:12
  use
• 3:12
  with
• 3:13
  our
• 3:13
  clients.
• 3:13
  And
• 3:14
  it
• 3:14
  actually
• 3:15
  works.
• 3:16
  It's
• 3:16
  going
• 3:16
  to
• 3:16
  be
• 3:16
  three
• 3:17
  steps,
• 3:17
  three
• 3:17
  very
• 3:18
  intentional
• 3:18
  steps
• 3:19
  to
• 3:19
  make
• 3:19
  sure
• 3:19
  that
• 3:19
  your
• 3:20
  plans
• 3:20
  are
• 3:21
  rooted
• 3:21
  in
• 3:21
  your
• 3:22
  capacity
• 3:23
  and
• 3:24
  what
• 3:24
  you
• 3:24
  can
• 3:24
  realistically
• 3:25
  accomplish
• 3:26
  in
• 3:26
  the
• 3:27
  next
• 3:27
  year.
• 3:28
  So
• 3:28
  let's
• 3:28
  get
• 3:28
  into
• 3:29
  it.
• 3:29
  So
• 3:30
  step
• 3:31
  is
• 3:31
  assess.
• 3:32
  I
• 3:32
  think
• 3:33
  this
• 3:33
  one
• 3:34
  is
• 3:34
  the
• 3:34
  stuff
• 3:35
  that
• 3:35
  pretty
• 3:35
  much
• 3:35
  everyone
• 3:36
  skips
• 3:36
  over.
• 3:37
  And
• 3:37
  I
• 3:37
  think
• 3:37
  this
• 3:38
  is
• 3:38
  the
• 3:38
  probably
• 3:39
  the
• 3:39
  main
• 3:39
  reason
• 3:40
  why
• 3:40
  a
• 3:40
  lot
• 3:40
  of
• 3:41
  plans
• 3:42
  fall
• 3:42
  apart.
• 3:42
  So
• 3:43
  we're
• 3:43
  talking
• 3:43
  about
• 3:44
  reflection
• 3:45
  before
• 3:45
  your
• 3:46
  action.
• 3:47
  And
• 3:47
  this
• 3:47
  means
• 3:47
  we're
• 3:48
  looking
• 3:48
  at
• 3:48
  what's
• 3:49
  actually
• 3:49
  happened
• 3:50
  to
• 3:51
  build
• 3:51
  upon
• 3:52
  in
• 3:52
  your
• 3:52
  actual
• 3:53
  planning
• 3:53
  process.
• 3:53
  So
• 3:53
  we're
• 3:53
  not
• 3:54
  like
• 3:54
  really
• 3:54
  in
• 3:55
  the
• 3:55
  planning
• 3:56
  mode
• 3:56
  yet.
• 3:57
  We're
• 3:57
  building
• 3:58
  that
• 3:58
  foundation
• 3:59
  to
• 3:59
  give
• 3:59
  us
• 3:59
  the
• 4:00
  tools
• 4:00
  so
• 4:00
  that
• 4:01
  come
• 4:01
  time
• 4:01
  to
• 4:01
  like
• 4:02
  actually
• 4:02
  plan
• 4:03
  ahead.
• 4:04
  We're
• 4:04
  able
• 4:05
  to
• 4:05
  like
• 4:05
  refer
• 4:05
  to
• 4:06
  things,
• 4:06
  we're
• 4:06
  able
• 4:06
  to
• 4:07
  look
• 4:07
  and
• 4:07
  pull
• 4:07
  validated
• 4:08
  data.
• 4:09
  I
• 4:09
  think
• 4:09
  a
• 4:09
  lot
• 4:09
  of
• 4:10
  people
• 4:10
  skip
• 4:10
  this
• 4:10
  step
• 4:10
  because
• 4:11
  it's
• 4:11
  really
• 4:11
  tedious
• 4:11
  and
• 4:12
  people
• 4:12
  think
• 4:12
  like,
• 4:12
  oh,
• 4:12
  I
• 4:13
  could
• 4:13
  just
• 4:13
  pull
• 4:13
  it
• 4:13
  off
• 4:13
  the
• 4:13
  top
• 4:14
  of
• 4:14
  your
• 4:14
  head.
• 4:14
  But
• 4:15
  in
• 4:16
  our
• 4:16
  assess
• 4:17
  step,
• 4:18
  we're
• 4:19
  really
• 4:19
  getting
• 4:20
  like.
• 4:20
  I
• 4:20
  think
• 4:20
  when
• 4:21
  I
• 4:21
  did
• 4:21
  this
• 4:21
  for
• 4:21
  my
• 4:21
  business,
• 4:22
  I
• 4:22
  had
• 4:23
  probably
• 4:23
  about
• 4:23
  like
• 4:24
  15
• 4:24
  tabs
• 4:25
  open.
• 4:25
  I
• 4:26
  had
• 4:26
  my
• 4:26
  Google
• 4:26
  Analytics,
• 4:27
  I
• 4:27
  had
• 4:27
  my
• 4:28
  email
• 4:28
  marketing,
• 4:29
  I
• 4:29
  had
• 4:30
  Google
• 4:31
  Search
• 4:31
  Console,
• 4:32
  I
• 4:32
  had
• 4:32
  all
• 4:32
  of
• 4:32
  the
• 4:32
  different
• 4:33
  components,
• 4:33
  my
• 4:34
  dubsado,
• 4:34
  every
• 4:35
  single
• 4:35
  thing
• 4:36
  that
• 4:36
  I
• 4:36
  can
• 4:36
  sit
• 4:36
  there
• 4:37
  and
• 4:37
  reflect
• 4:38
  upon
• 4:38
  and
• 4:39
  kind
• 4:39
  of
• 4:39
  like
• 4:39
  tear
• 4:40
  apart.
• 4:41
  That's
• 4:41
  what
• 4:41
  we're
• 4:41
  trying
• 4:41
  to
• 4:42
  make
• 4:42
  sure
• 4:42
  are
• 4:42
  like
• 4:43
  just
• 4:43
  everything's
• 4:43
  at
• 4:43
  the
• 4:44
  tip
• 4:44
  of
• 4:44
  your
• 4:44
  fingers.
• 4:44
  So
• 4:45
  that
• 4:45
  when
• 4:45
  you're
• 4:45
  coming
• 4:46
  to
• 4:46
  actually
• 4:46
  like
• 4:46
  audit
• 4:47
  and
• 4:47
  like
• 4:47
  break
• 4:48
  everything
• 4:48
  down,
• 4:49
  you're
• 4:49
  not
• 4:49
  basing
• 4:50
  it
• 4:50
  off
• 4:50
  of
• 4:50
  assumptions,
• 4:51
  you're
• 4:51
  really
• 4:52
  basing
• 4:52
  it
• 4:52
  off
• 4:52
  of
• 4:52
  validated
• 4:54
  facts.
• 4:54
  In
• 4:55
  your
• 4:55
  business.
• 4:56
  Yeah.
• 4:56
  I
• 4:57
  mean,
• 4:57
  and
• 4:57
  there's
• 4:57
  really
• 4:58
  five
• 4:58
  different
• 4:59
  areas
• 4:59
  that
• 4:59
  we
• 5:00
  recommend
• 5:01
  that
• 5:01
  you
• 5:01
  look
• 5:01
  at
• 5:02
  in
• 5:02
  your
• 5:02
  business.
• 5:03
  And
• 5:03
  one
• 5:04
  is
• 5:04
  that
• 5:04
  is
• 5:04
  your
• 5:04
  clients.
• 5:05
  Because
• 5:05
  you're
• 5:05
  going
• 5:05
  to
• 5:06
  want
• 5:06
  to
• 5:06
  know
• 5:06
  the
• 5:07
  demographic
• 5:07
  that
• 5:08
  you
• 5:09
  are
• 5:09
  attracting
• 5:10
  and
• 5:10
  then
• 5:10
  you're
• 5:10
  going
• 5:10
  to
• 5:10
  want
• 5:10
  to
• 5:11
  reflect
• 5:11
  if
• 5:11
  it
• 5:11
  actually
• 5:11
  aligns
• 5:12
  with
• 5:12
  who
• 5:12
  you
• 5:13
  want
• 5:13
  to
• 5:13
  be
• 5:14
  attracting.
• 5:15
  One
• 5:15
  of
• 5:15
  the
• 5:15
  key
• 5:15
  exercises
• 5:16
  I
• 5:16
  like
• 5:16
  to
• 5:16
  do
• 5:16
  is
• 5:17
  like,
• 5:17
  pull
• 5:17
  out
• 5:17
  your,
• 5:17
  like,
• 5:17
  favorite
• 5:18
  client
• 5:18
  and
• 5:19
  like,
• 5:19
  figure
• 5:19
  out,
• 5:19
  like,
• 5:19
  what
• 5:20
  you
• 5:20
  love
• 5:20
  about
• 5:21
  them
• 5:21
  and
• 5:21
  why
• 5:22
  you
• 5:22
  love
• 5:22
  to
• 5:22
  work
• 5:23
  with
• 5:23
  them.
• 5:23
  You
• 5:23
  know,
• 5:23
  what
• 5:24
  stage
• 5:24
  of
• 5:24
  business
• 5:25
  are
• 5:25
  they
• 5:25
  in?
• 5:26
  What
• 5:26
  is
• 5:26
  their
• 5:27
  niche?
• 5:27
  What
• 5:27
  shared
• 5:28
  values
• 5:28
  do
• 5:28
  they
• 5:29
  have
• 5:29
  with
• 5:29
  you
• 5:29
  so
• 5:30
  that
• 5:30
  you
• 5:30
  can
• 5:30
  figure
• 5:30
  out,
• 5:30
  like,
• 5:30
  how
• 5:31
  to
• 5:31
  attract
• 5:32
  more
• 5:32
  of
• 5:33
  those
• 5:33
  people.
• 5:34
  Second
• 5:34
  spot
• 5:35
  we
• 5:35
  like
• 5:35
  to
• 5:36
  look
• 5:36
  at
• 5:36
  is
• 5:36
  traffic.
• 5:37
  So,
• 5:37
  like,
• 5:37
  where
• 5:38
  did
• 5:38
  these
• 5:38
  clients
• 5:39
  find
• 5:39
  you?
• 5:39
  Because
• 5:39
  a
• 5:40
  lot
• 5:40
  of
• 5:40
  the
• 5:40
  times
• 5:41
  what
• 5:41
  I
• 5:41
  will
• 5:41
  find
• 5:41
  is
• 5:42
  that
• 5:42
  where
• 5:42
  we
• 5:42
  are
• 5:42
  putting
• 5:43
  the
• 5:43
  most
• 5:43
  effort
• 5:43
  into
• 5:44
  our
• 5:44
  traffic
• 5:44
  generation,
• 5:45
  we
• 5:45
  are
• 5:45
  not
• 5:46
  getting
• 5:47
  the
• 5:47
  most
• 5:47
  out
• 5:47
  of.
• 5:48
  I
• 5:48
  think
• 5:48
  a
• 5:48
  lot
• 5:48
  of
• 5:48
  people
• 5:48
  default
• 5:49
  to
• 5:49
  Instagram
• 5:50
  and
• 5:50
  put
• 5:51
  a
• 5:51
  lot
• 5:51
  of
• 5:51
  pressure
• 5:51
  on
• 5:51
  themselves
• 5:52
  to
• 5:52
  show
• 5:52
  up
• 5:52
  daily
• 5:53
  on
• 5:53
  Instagram.
• 5:54
  And
• 5:55
  in
• 5:55
  reality,
• 5:56
  most
• 5:56
  of
• 5:56
  their
• 5:57
  traffic
• 5:57
  is
• 5:57
  coming
• 5:58
  from
• 5:58
  either
• 5:58
  search
• 5:59
  or
• 6:00
  referrals.
• 6:01
  Yeah.
• 6:02
  Add
• 6:02
  an
• 6:02
  extra
• 6:03
  layer
• 6:03
  into
• 6:04
  this
• 6:04
  too.
• 6:04
  With
• 6:04
  traffic
• 6:06
  of
• 6:06
  looking
• 6:06
  at
• 6:07
  the
• 6:07
  quality
• 6:08
  of
• 6:08
  clients
• 6:09
  that
• 6:09
  are
• 6:09
  coming
• 6:09
  through
• 6:10
  each
• 6:11
  traffic
• 6:11
  source.
• 6:12
  Using
• 6:13
  your
• 6:13
  network
• 6:14
  as
• 6:14
  a
• 6:14
  traffic
• 6:15
  source
• 6:15
  is
• 6:15
  one
• 6:16
  way
• 6:16
  to
• 6:16
  say
• 6:17
  that
• 6:17
  the
• 6:18
  people
• 6:18
  that
• 6:18
  come
• 6:18
  through
• 6:19
  from
• 6:19
  referrals
• 6:20
  or
• 6:20
  from
• 6:20
  your
• 6:21
  network
• 6:21
  are
• 6:22
  like,
• 6:22
  way
• 6:22
  better
• 6:22
  quality
• 6:23
  than
• 6:24
  the
• 6:24
  ones
• 6:25
  that
• 6:25
  maybe
• 6:25
  find
• 6:26
  you
• 6:26
  quick
• 6:27
  react,
• 6:28
  book
• 6:28
  a
• 6:28
  discovery
• 6:29
  call
• 6:29
  and
• 6:30
  then
• 6:30
  end
• 6:30
  up
• 6:30
  becoming
• 6:31
  a
• 6:31
  client.
• 6:31
  And
• 6:32
  then
• 6:32
  they're
• 6:32
  the
• 6:32
  ones
• 6:32
  that
• 6:32
  typically,
• 6:33
  like,
• 6:33
  scope,
• 6:34
  creep,
• 6:34
  and
• 6:34
  do
• 6:34
  all
• 6:34
  of
• 6:35
  those
• 6:35
  things.
• 6:35
  Like,
• 6:35
  when
• 6:36
  I
• 6:36
  was
• 6:36
  doing
• 6:36
  my
• 6:36
  traffic
• 6:37
  audit,
• 6:37
  I
• 6:37
  layered
• 6:38
  that
• 6:38
  in
• 6:38
  and
• 6:38
  I
• 6:39
  was
• 6:39
  like,
• 6:39
  it's
• 6:39
  very
• 6:40
  evident
• 6:41
  there's
• 6:41
  a
• 6:41
  quality
• 6:42
  layer
• 6:42
  in
• 6:43
  my
• 6:43
  traffic
• 6:43
  sources
• 6:44
  that
• 6:45
  some
• 6:45
  people
• 6:45
  that
• 6:45
  come
• 6:46
  from
• 6:46
  Instagram
• 6:47
  or
• 6:48
  social,
• 6:48
  like,
• 6:49
  need
• 6:49
  a
• 6:50
  ton
• 6:50
  more
• 6:51
  qualifying
• 6:52
  before
• 6:52
  I
• 6:53
  can
• 6:53
  bring
• 6:53
  them
• 6:53
  on
• 6:53
  to
• 6:53
  onboarding
• 6:54
  or
• 6:55
  else.
• 6:55
  It's
• 6:55
  a
• 6:55
  nightmare
• 6:56
  for
• 6:56
  myself.
• 6:56
  So
• 6:57
  this
• 6:57
  is
• 6:57
  the
• 6:57
  visibility
• 6:58
  that
• 6:58
  you're
• 6:58
  bringing
• 6:59
  to
• 6:59
  yourself.
• 6:59
  Yeah.
• 7:00
  So
• 7:00
  I
• 7:01
  actually
• 7:01
  have
• 7:01
  like,
• 7:02
  kind
• 7:02
  of
• 7:02
  the
• 7:02
  same
• 7:02
  similar
• 7:03
  story
• 7:03
  that
• 7:03
  I've
• 7:03
  seen
• 7:04
  in
• 7:04
  one
• 7:04
  of
• 7:04
  my
• 7:04
  clients
• 7:05
  businesses.
• 7:05
  She
• 7:06
  started
• 7:06
  TikTok
• 7:07
  last
• 7:07
  year
• 7:08
  and
• 7:08
  her
• 7:08
  funnel
• 7:09
  is
• 7:09
  like
• 7:09
  straight
• 7:10
  to
• 7:10
  strategy
• 7:11
  call
• 7:12
  and
• 7:12
  then,
• 7:12
  you
• 7:12
  know,
• 7:13
  pitches
• 7:13
  the
• 7:14
  offer.
• 7:15
  And
• 7:15
  as
• 7:15
  soon
• 7:16
  as
• 7:16
  she
• 7:16
  started
• 7:16
  TikTok,
• 7:17
  it
• 7:17
  was.
• 7:17
  She
• 7:18
  got
• 7:18
  flooded
• 7:18
  with
• 7:18
  new
• 7:18
  leads.
• 7:19
  We
• 7:19
  had.
• 7:19
  She
• 7:20
  had
• 7:20
  40
• 7:20
  discovery
• 7:21
  calls
• 7:21
  booked
• 7:21
  in
• 7:22
  one
• 7:22
  month.
• 7:23
  And
• 7:23
  she
• 7:23
  was
• 7:24
  very
• 7:24
  excited.
• 7:24
  But.
• 7:25
  And
• 7:25
  I
• 7:25
  was
• 7:25
  like,
• 7:25
  I
• 7:25
  don't
• 7:25
  want
• 7:25
  to
• 7:25
  burst
• 7:26
  your
• 7:26
  bubble,
• 7:26
  but
• 7:26
  I
• 7:26
  have
• 7:27
  a
• 7:27
  hunch
• 7:28
  that
• 7:28
  these
• 7:28
  people
• 7:29
  are
• 7:29
  not
• 7:29
  going
• 7:29
  to
• 7:29
  be
• 7:30
  the
• 7:30
  ones
• 7:30
  that
• 7:30
  are
• 7:30
  going
• 7:30
  to
• 7:30
  be
• 7:30
  ready
• 7:31
  to
• 7:31
  invest
• 7:32
  in
• 7:32
  your
• 7:32
  $5,000
• 7:33
  offer.
• 7:34
  So
• 7:34
  we
• 7:34
  really
• 7:34
  wanted
• 7:35
  to
• 7:35
  make
• 7:35
  sure
• 7:35
  that
• 7:35
  we're
• 7:35
  like,
• 7:36
  looking
• 7:36
  at
• 7:36
  her
• 7:37
  conversion
• 7:37
  of
• 7:38
  those
• 7:38
  people.
• 7:38
  And
• 7:39
  you.
• 7:39
  What
• 7:39
  we
• 7:39
  found
• 7:40
  was
• 7:40
  that
• 7:40
  I
• 7:40
  was.
• 7:41
  My
• 7:41
  hunch
• 7:41
  was
• 7:41
  correct
• 7:42
  and
• 7:42
  that
• 7:42
  those
• 7:42
  people
• 7:43
  needed
• 7:43
  a
• 7:44
  little
• 7:44
  bit
• 7:44
  more
• 7:45
  nurturing.
• 7:45
  And
• 7:46
  education
• 7:47
  and
• 7:48
  all
• 7:48
  of
• 7:48
  that.
• 7:48
  They,
• 7:48
  all
• 7:49
  of
• 7:49
  that
• 7:49
  before
• 7:50
  we
• 7:50
  got
• 7:50
  them
• 7:51
  onto
• 7:51
  the
• 7:52
  call
• 7:52
  with
• 7:52
  her.
• 7:53
  So
• 7:53
  what
• 7:53
  we
• 7:53
  did
• 7:53
  is
• 7:54
  we
• 7:54
  kind
• 7:54
  of
• 7:54
  like
• 7:54
  layered
• 7:54
  in,
• 7:55
  you
• 7:55
  know,
• 7:55
  a
• 7:55
  service,
• 7:56
  guidance
• 7:56
  and
• 7:56
  nurture
• 7:56
  emails
• 7:57
  prior
• 7:57
  to
• 7:57
  booking
• 7:58
  so
• 7:58
  that
• 7:59
  those
• 7:59
  people
• 7:59
  could,
• 8:00
  you
• 8:00
  know,
• 8:00
  know
• 8:00
  her
• 8:01
  pricing
• 8:01
  model,
• 8:01
  know
• 8:01
  what
• 8:02
  they
• 8:02
  were
• 8:02
  getting
• 8:02
  themselves
• 8:02
  into.
• 8:03
  And
• 8:03
  a
• 8:03
  lot
• 8:03
  of
• 8:03
  them,
• 8:04
  even
• 8:04
  though
• 8:04
  they
• 8:05
  would
• 8:05
  book
• 8:05
  the
• 8:05
  lead
• 8:06
  call,
• 8:06
  they
• 8:06
  would
• 8:06
  end
• 8:06
  up
• 8:07
  like
• 8:07
  self
• 8:07
  canceling
• 8:08
  and
• 8:08
  not
• 8:09
  kind
• 8:09
  of
• 8:09
  wasting
• 8:09
  her
• 8:10
  time
• 8:10
  and
• 8:10
  their
• 8:10
  time
• 8:10
  on
• 8:11
  the
• 8:11
  call
• 8:11
  because
• 8:11
  they
• 8:11
  realized
• 8:12
  that
• 8:12
  they
• 8:13
  weren't
• 8:13
  ready
• 8:13
  for
• 8:13
  this
• 8:13
  type
• 8:14
  of
• 8:14
  offer.
• 8:15
  So
• 8:15
  then
• 8:15
  the
• 8:16
  next
• 8:16
  audit
• 8:17
  area
• 8:17
  is
• 8:17
  your
• 8:18
  offers.
• 8:18
  So
• 8:19
  what
• 8:19
  made
• 8:19
  you
• 8:19
  money?
• 8:20
  What
• 8:20
  took
• 8:21
  the
• 8:21
  most
• 8:21
  time,
• 8:22
  what
• 8:22
  drained
• 8:23
  you?
• 8:23
  What
• 8:24
  did
• 8:24
  you
• 8:24
  enjoy?
• 8:25
  Really
• 8:25
  looking
• 8:25
  at
• 8:26
  these
• 8:26
  in
• 8:26
  a
• 8:26
  way
• 8:27
  that
• 8:27
  like
• 8:27
  you
• 8:28
  can
• 8:28
  say,
• 8:28
  oh,
• 8:28
  my
• 8:29
  retainer
• 8:29
  services
• 8:30
  made
• 8:30
  90%
• 8:31
  of
• 8:31
  my
• 8:31
  revenue,
• 8:32
  but
• 8:32
  I
• 8:33
  hated
• 8:33
  every
• 8:33
  single
• 8:34
  side
• 8:34
  of
• 8:34
  it.
• 8:35
  And
• 8:36
  that's
• 8:36
  not
• 8:36
  something
• 8:36
  you
• 8:36
  want
• 8:37
  to
• 8:37
  plan
• 8:37
  for,
• 8:37
  for
• 8:38
  growth
• 8:38
  in
• 8:39
  your
• 8:39
  next
• 8:39
  year
• 8:40
  or
• 8:40
  quarter.
• 8:41
  So
• 8:41
  I
• 8:41
  think
• 8:41
  that's
• 8:41
  really
• 8:42
  important
• 8:42
  too.
• 8:43
  Yeah,
• 8:43
  I
• 8:43
  think
• 8:44
  the
• 8:44
  key
• 8:44
  piece
• 8:44
  here
• 8:44
  too
• 8:45
  is
• 8:45
  like
• 8:45
  looking
• 8:45
  at
• 8:45
  your
• 8:46
  offer,
• 8:46
  your
• 8:47
  revenue
• 8:47
  and
• 8:47
  how
• 8:47
  much
• 8:47
  you're
• 8:48
  charging
• 8:48
  for
• 8:48
  your
• 8:48
  offer
• 8:49
  and
• 8:49
  how
• 8:49
  many,
• 8:50
  how
• 8:50
  much
• 8:50
  of
• 8:50
  your
• 8:50
  hours
• 8:51
  are
• 8:51
  going
• 8:51
  towards
• 8:51
  that
• 8:52
  offer
• 8:52
  and
• 8:53
  making
• 8:53
  sure
• 8:53
  that
• 8:53
  it
• 8:53
  aligns
• 8:54
  with
• 8:54
  the
• 8:55
  hourly
• 8:55
  rate
• 8:56
  you
• 8:56
  want
• 8:56
  to
• 8:56
  be
• 8:57
  providing
• 8:58
  for
• 8:58
  that
• 8:58
  offer
• 8:58
  so
• 8:59
  that
• 8:59
  it
• 8:59
  all
• 8:59
  makes
• 8:59
  sense
• 9:00
  from
• 9:00
  a
• 9:01
  business
• 9:02
  back
• 9:02
  end
• 9:02
  kind
• 9:03
  of
• 9:03
  aspect.
• 9:03
  I
• 9:04
  know
• 9:04
  for
• 9:04
  me
• 9:04
  personally,
• 9:05
  like
• 9:05
  my
• 9:05
  revenue
• 9:06
  jumped
• 9:06
  the
• 9:07
  moment
• 9:07
  that
• 9:07
  I
• 9:07
  figured
• 9:08
  out
• 9:08
  like,
• 9:08
  oh,
• 9:09
  the
• 9:09
  number
• 9:09
  of
• 9:10
  hours
• 9:10
  you're
• 9:10
  actually
• 9:10
  putting
• 9:10
  in,
• 9:11
  you're
• 9:11
  only
• 9:11
  getting
• 9:12
  paid
• 9:12
  $30
• 9:12
  an
• 9:13
  hour.
• 9:13
  And
• 9:13
  I
• 9:13
  wanted
• 9:13
  my
• 9:13
  rate
• 9:14
  to
• 9:14
  be,
• 9:14
  you
• 9:14
  know,
• 9:15
  closer
• 9:15
  to
• 9:15
  $100
• 9:16
  an
• 9:16
  hour.
• 9:17
  So
• 9:17
  I
• 9:17
  had
• 9:17
  to
• 9:18
  go
• 9:18
  back
• 9:18
  and
• 9:18
  like
• 9:18
  raise
• 9:19
  my
• 9:19
  rates.
• 9:20
  But
• 9:20
  I
• 9:20
  wasn't
• 9:20
  doing
• 9:20
  it
• 9:20
  like
• 9:21
  just
• 9:21
  willy
• 9:21
  nilly,
• 9:22
  like
• 9:22
  charge
• 9:22
  your
• 9:22
  worth.
• 9:23
  It
• 9:23
  was
• 9:23
  based
• 9:23
  in
• 9:24
  like
• 9:24
  science
• 9:24
  about
• 9:25
  what
• 9:26
  I
• 9:26
  needed
• 9:26
  to
• 9:26
  take
• 9:26
  home
• 9:27
  and
• 9:27
  what
• 9:27
  my
• 9:28
  ideal
• 9:28
  client
• 9:29
  can
• 9:29
  afford
• 9:30
  at
• 9:30
  their
• 9:30
  stage
• 9:31
  of
• 9:32
  business.
• 9:32
  Totally.
• 9:33
  The
• 9:33
  next
• 9:33
  one
• 9:33
  is
• 9:34
  we
• 9:34
  looking
• 9:34
  at
• 9:35
  clients,
• 9:35
  we're
• 9:35
  looking
• 9:35
  at
• 9:36
  traffic,
• 9:36
  we're
• 9:36
  looking
• 9:36
  at
• 9:36
  our
• 9:37
  offers.
• 9:37
  We
• 9:38
  are
• 9:38
  doing
• 9:38
  kind
• 9:38
  of
• 9:39
  just
• 9:39
  a
• 9:39
  business
• 9:39
  systems
• 9:40
  assessment.
• 9:41
  So
• 9:41
  going
• 9:41
  through
• 9:42
  each
• 9:43
  piece
• 9:43
  of
• 9:43
  your
• 9:43
  business
• 9:44
  and
• 9:44
  kind
• 9:44
  of
• 9:44
  like
• 9:45
  figuring
• 9:45
  out
• 9:46
  where
• 9:46
  are
• 9:46
  the
• 9:46
  bottlenecks,
• 9:47
  you
• 9:47
  know,
• 9:48
  where
• 9:48
  is
• 9:48
  there
• 9:48
  friction
• 9:49
  where
• 9:49
  you
• 9:50
  need
• 9:50
  to
• 9:50
  maybe
• 9:51
  bring
• 9:51
  on
• 9:51
  additional
• 9:52
  support
• 9:52
  team
• 9:53
  or
• 9:53
  where
• 9:53
  do
• 9:53
  you
• 9:53
  need
• 9:53
  to
• 9:53
  kind
• 9:54
  of
• 9:54
  sit
• 9:54
  down
• 9:55
  with
• 9:55
  the
• 9:56
  current
• 9:56
  process
• 9:57
  and
• 9:57
  kind
• 9:57
  of
• 9:57
  work
• 9:58
  out
• 9:58
  some
• 9:58
  of
• 9:58
  the
• 9:58
  kinks
• 10:00
  in
• 10:00
  it?
• 10:00
  And
• 10:00
  then
• 10:01
  always
• 10:01
  kind
• 10:01
  of
• 10:01
  just
• 10:01
  reflecting
• 10:02
  about
• 10:02
  like
• 10:02
  what,
• 10:03
  what
• 10:03
  are
• 10:03
  you
• 10:03
  enjoying
• 10:03
  your
• 10:03
  business?
• 10:04
  What
• 10:04
  lights
• 10:04
  you
• 10:05
  up?
• 10:05
  What
• 10:05
  do
• 10:05
  you
• 10:05
  hate
• 10:05
  doing?
• 10:06
  What
• 10:06
  do
• 10:06
  you
• 10:06
  never
• 10:06
  want
• 10:07
  to
• 10:07
  do
• 10:07
  again?
• 10:07
  Because
• 10:08
  I
• 10:08
  mean,
• 10:08
  you
• 10:09
  do
• 10:09
  have
• 10:09
  to
• 10:09
  eat
• 10:10
  a
• 10:10
  lot
• 10:10
  of
• 10:11
  shit
• 10:11
  sandwiches
• 10:12
  in
• 10:12
  business
• 10:13
  sometimes.
• 10:13
  But,
• 10:13
  like,
• 10:13
  not
• 10:14
  everything.
• 10:14
  Like,
• 10:14
  if
• 10:15
  you
• 10:15
  really
• 10:15
  don't
• 10:15
  like
• 10:16
  to
• 10:16
  do
• 10:16
  it,
• 10:16
  you
• 10:16
  can
• 10:17
  say
• 10:17
  no
• 10:17
  because.
• 10:18
  You'Re
• 10:18
  the
• 10:18
  boss
• 10:19
  100%.
• 10:20
  Yeah.
• 10:20
  And
• 10:20
  I
• 10:20
  think
• 10:21
  that,
• 10:21
  you
• 10:21
  know,
• 10:22
  you
• 10:22
  may
• 10:22
  be,
• 10:23
  you
• 10:23
  know,
• 10:24
  thinking
• 10:24
  about
• 10:24
  this
• 10:24
  and
• 10:25
  you
• 10:25
  haven't
• 10:25
  done
• 10:26
  this
• 10:26
  planning
• 10:26
  process
• 10:27
  yet.
• 10:27
  You
• 10:27
  might
• 10:27
  be
• 10:27
  thinking
• 10:28
  like
• 10:29
  that
• 10:29
  just
• 10:29
  seems
• 10:29
  like,
• 10:29
  get
• 10:30
  me
• 10:30
  to
• 10:30
  the
• 10:30
  actual
• 10:30
  planning
• 10:31
  part.
• 10:31
  Like,
• 10:31
  I
• 10:31
  want
• 10:31
  to
• 10:31
  start
• 10:31
  calculating
• 10:32
  my
• 10:32
  revenue
• 10:33
  for
• 10:33
  next
• 10:33
  year.
• 10:34
  This
• 10:34
  isn't
• 10:35
  fluff.
• 10:35
  Like,
• 10:35
  this
• 10:36
  is
• 10:36
  super
• 10:36
  strategic.
• 10:37
  Because
• 10:38
  where
• 10:38
  you
• 10:38
  get
• 10:38
  burned
• 10:39
  out
• 10:39
  is
• 10:40
  literally
• 10:41
  written
• 10:41
  in
• 10:41
  your
• 10:41
  data.
• 10:42
  Like,
• 10:42
  where
• 10:43
  you
• 10:43
  have
• 10:43
  resentment
• 10:44
  in
• 10:44
  your
• 10:45
  business
• 10:45
  is
• 10:45
  written
• 10:46
  in
• 10:46
  your
• 10:47
  data.
• 10:47
  So
• 10:47
  it's
• 10:47
  really,
• 10:48
  really
• 10:48
  important
• 10:48
  to
• 10:49
  like,
• 10:49
  look
• 10:49
  and
• 10:50
  pay
• 10:50
  attention
• 10:51
  to
• 10:51
  this
• 10:51
  so
• 10:52
  that
• 10:52
  as
• 10:52
  we
• 10:52
  move
• 10:53
  into
• 10:53
  the
• 10:53
  next
• 10:53
  step,
• 10:54
  which
• 10:54
  is
• 10:55
  align,
• 10:56
  you
• 10:56
  can
• 10:56
  now
• 10:57
  say,
• 10:57
  I
• 10:58
  hated
• 10:58
  this
• 10:59
  and
• 10:59
  I
• 10:59
  will
• 10:59
  not
• 10:59
  be
• 11:00
  planning
• 11:00
  for
• 11:00
  this
• 11:00
  by
• 11:01
  default
• 11:01
  in
• 11:01
  my
• 11:02
  business
• 11:02
  and
• 11:03
  move
• 11:03
  forward
• 11:03
  in
• 11:03
  a
• 11:04
  in
• 11:04
  a
• 11:04
  more
• 11:04
  like,
• 11:05
  you
• 11:05
  know,
• 11:05
  I
• 11:06
  guess,
• 11:06
  aligned
• 11:07
  way.
• 11:09
  Yeah.
• 11:09
  Before
• 11:09
  we
• 11:10
  move
• 11:10
  on
• 11:10
  though,
• 11:10
  we
• 11:11
  did
• 11:11
  miss
• 11:11
  one,
• 11:12
  and
• 11:12
  I
• 11:12
  can't
• 11:12
  believe
• 11:12
  we
• 11:12
  missed
• 11:13
  this
• 11:13
  one.
• 11:13
  But
• 11:13
  our
• 11:13
  marketing
• 11:14
  bridge
• 11:14
  funnel.
• 11:15
  Yes,
• 11:17
  Marketing
• 11:17
  bridge
• 11:17
  audits.
• 11:18
  I
• 11:19
  was
• 11:19
  like,
• 11:19
  wow,
• 11:19
  this
• 11:19
  is
• 11:19
  what
• 11:20
  we
• 11:20
  do.
• 11:20
  But
• 11:20
  yeah,
• 11:21
  looking
• 11:21
  at
• 11:21
  each
• 11:22
  piece
• 11:22
  of
• 11:22
  your
• 11:22
  customer
• 11:23
  journey
• 11:23
  and
• 11:23
  figuring
• 11:24
  out
• 11:24
  the
• 11:24
  conversions
• 11:25
  for
• 11:25
  each
• 11:25
  step
• 11:26
  so
• 11:26
  you
• 11:26
  can
• 11:26
  notice
• 11:27
  where
• 11:27
  the
• 11:27
  people
• 11:27
  are
• 11:27
  dropping
• 11:28
  off,
• 11:28
  that's
• 11:28
  going
• 11:29
  to
• 11:29
  give
• 11:29
  you
• 11:29
  so
• 11:29
  much
• 11:30
  data
• 11:30
  on
• 11:30
  where
• 11:31
  to
• 11:31
  focus
• 11:32
  your
• 11:32
  next
• 11:32
  project
• 11:33
  in
• 11:33
  your
• 11:33
  business.
• 11:34
  Because
• 11:34
  if
• 11:34
  your
• 11:34
  lead
• 11:35
  magnet
• 11:36
  registration
• 11:36
  page
• 11:37
  is
• 11:37
  converting
• 11:38
  great,
• 11:39
  then
• 11:39
  maybe
• 11:39
  you
• 11:39
  don't
• 11:40
  need
• 11:40
  a
• 11:40
  new
• 11:40
  lead
• 11:40
  magnet.
• 11:41
  It's
• 11:41
  the
• 11:41
  nurtures
• 11:42
  part
• 11:42
  that
• 11:42
  goes
• 11:43
  after
• 11:43
  it.
• 11:43
  People
• 11:44
  are
• 11:44
  dropping
• 11:44
  off,
• 11:45
  so
• 11:45
  really
• 11:45
  zeroing
• 11:45
  in.
• 11:46
  That
• 11:46
  can
• 11:46
  save
• 11:46
  a
• 11:47
  lot
• 11:47
  of
• 11:47
  time
• 11:47
  and
• 11:47
  effort
• 11:48
  and
• 11:49
  you
• 11:49
  just
• 11:49
  doing
• 11:50
  projects
• 11:50
  just
• 11:50
  for
• 11:51
  the
• 11:51
  fun
• 11:51
  of
• 11:51
  it.
• 11:52
  We're
• 11:52
  in
• 11:52
  step
• 11:52
  two
• 11:53
  of
• 11:53
  a
• 11:53
  line,
• 11:53
  so
• 11:54
  we're
• 11:54
  really
• 11:55
  focusing
• 11:55
  on
• 11:55
  what
• 11:56
  the
• 11:56
  picture
• 11:56
  of
• 11:57
  our
• 11:57
  life
• 11:57
  and
• 11:58
  our
• 11:58
  business
• 11:58
  need
• 11:59
  to
• 11:59
  look
• 11:59
  like.
• 11:59
  So
• 12:00
  that
• 12:00
  as
• 12:00
  we
• 12:00
  go
• 12:01
  into
• 12:02
  planning,
• 12:03
  we're
• 12:03
  not
• 12:03
  doing
• 12:04
  it
• 12:04
  in
• 12:04
  a
• 12:04
  way
• 12:04
  that
• 12:05
  puts
• 12:05
  your
• 12:05
  business
• 12:06
  first.
• 12:06
  We're
• 12:06
  putting
• 12:07
  your
• 12:07
  life
• 12:07
  first.
• 12:07
  Because
• 12:08
  most
• 12:09
  of
• 12:09
  us
• 12:09
  started
• 12:09
  businesses
• 12:10
  in
• 12:10
  order
• 12:10
  to
• 12:11
  have
• 12:11
  that
• 12:11
  freedom
• 12:12
  that
• 12:13
  gives
• 12:13
  us,
• 12:13
  you
• 12:13
  know,
• 12:13
  those
• 12:14
  Fridays
• 12:14
  off,
• 12:15
  the
• 12:15
  two,
• 12:15
  three
• 12:15
  weeks
• 12:16
  off
• 12:16
  in
• 12:16
  the
• 12:16
  summer,
• 12:17
  taking
• 12:17
  all
• 12:17
  of
• 12:17
  December
• 12:18
  off.
• 12:18
  And
• 12:19
  that
• 12:19
  happens
• 12:20
  when
• 12:20
  you
• 12:20
  plan
• 12:20
  life
• 12:21
  first
• 12:21
  and
• 12:21
  your
• 12:21
  business
• 12:22
  then
• 12:22
  around
• 12:23
  it.
• 12:23
  So
• 12:24
  really
• 12:24
  important
• 12:25
  to
• 12:25
  kind
• 12:25
  of
• 12:25
  lean
• 12:26
  into
• 12:26
  that
• 12:27
  and
• 12:27
  know
• 12:27
  that
• 12:27
  that's
• 12:27
  kind
• 12:28
  of
• 12:28
  how
• 12:28
  we
• 12:28
  design
• 12:28
  this
• 12:28
  planning
• 12:29
  process
• 12:29
  as
• 12:30
  well.
• 12:31
  So
• 12:31
  after
• 12:32
  you
• 12:32
  map
• 12:33
  out
• 12:33
  and
• 12:33
  protect
• 12:34
  all
• 12:34
  of
• 12:34
  your
• 12:34
  life
• 12:34
  things,
• 12:35
  you're
• 12:35
  gonna
• 12:35
  also
• 12:36
  then
• 12:36
  want
• 12:36
  to
• 12:36
  look
• 12:37
  at
• 12:37
  your
• 12:37
  offers
• 12:38
  and
• 12:38
  how
• 12:38
  much
• 12:38
  time
• 12:39
  it
• 12:39
  takes
• 12:39
  you
• 12:39
  to
• 12:40
  deliver
• 12:41
  those
• 12:41
  offers.
• 12:42
  One
• 12:43
  thing
• 12:43
  that's
• 12:44
  part
• 12:44
  of
• 12:44
  like,
• 12:44
  that
• 12:45
  life
• 12:45
  planning
• 12:45
  process,
• 12:46
  which
• 12:46
  I
• 12:46
  just
• 12:47
  did
• 12:47
  this
• 12:47
  in
• 12:47
  my
• 12:47
  business
• 12:47
  yesterday
• 12:48
  is
• 12:48
  making
• 12:49
  your
• 12:49
  weekly
• 12:49
  BluePR
• 12:51
  can
• 12:51
  map
• 12:52
  out
• 12:52
  the
• 12:52
  actual.
• 12:53
  And
• 12:53
  what
• 12:53
  I
• 12:53
  did
• 12:53
  was
• 12:54
  like
• 12:54
  30
• 12:54
  minute
• 12:54
  increments
• 12:55
  of
• 12:56
  my
• 12:56
  entire
• 12:57
  week
• 12:57
  of
• 12:58
  when
• 12:58
  I
• 12:58
  actually
• 12:59
  wanted
• 12:59
  to
• 12:59
  be
• 13:00
  working
• 13:01
  and
• 13:02
  started
• 13:02
  like
• 13:02
  filling
• 13:03
  in
• 13:03
  like,
• 13:03
  okay,
• 13:04
  if
• 13:04
  I
• 13:04
  want
• 13:04
  to
• 13:04
  spend
• 13:05
  three
• 13:05
  hours
• 13:05
  all
• 13:06
  week
• 13:06
  on
• 13:06
  content
• 13:07
  creation,
• 13:07
  where
• 13:07
  does
• 13:08
  that
• 13:08
  go?
• 13:08
  If
• 13:08
  I
• 13:08
  want
• 13:08
  to
• 13:09
  spend
• 13:09
  a
• 13:09
  couple
• 13:10
  of
• 13:10
  weeks
• 13:10
  like
• 13:10
  working
• 13:10
  on
• 13:11
  products
• 13:11
  for
• 13:11
  my
• 13:11
  business,
• 13:11
  where
• 13:12
  did
• 13:12
  that
• 13:12
  go?
• 13:13
  How
• 13:13
  does
• 13:13
  all
• 13:13
  my
• 13:13
  client
• 13:14
  delivery
• 13:14
  hours
• 13:15
  fit
• 13:15
  in
• 13:15
  here?
• 13:16
  Where's
• 13:16
  my
• 13:16
  admin
• 13:17
  time
• 13:17
  go?
• 13:18
  Once
• 13:18
  I
• 13:18
  had
• 13:18
  that
• 13:19
  mapped
• 13:19
  out,
• 13:19
  I
• 13:19
  was
• 13:19
  like
• 13:20
  realized
• 13:20
  I
• 13:20
  was
• 13:20
  like,
• 13:20
  okay,
• 13:21
  with
• 13:21
  my
• 13:21
  current
• 13:21
  offer
• 13:22
  suite
• 13:22
  that
• 13:22
  I
• 13:22
  have
• 13:22
  and
• 13:23
  me
• 13:23
  operating
• 13:24
  as
• 13:24
  like
• 13:24
  the
• 13:24
  sole
• 13:25
  implementer,
• 13:26
  like
• 13:27
  I
• 13:27
  can't
• 13:27
  add
• 13:27
  anymore.
• 13:28
  There's
• 13:28
  nowhere
• 13:28
  else
• 13:28
  for
• 13:28
  me
• 13:28
  to
• 13:29
  go.
• 13:29
  You
• 13:29
  know,
• 13:30
  my
• 13:30
  next
• 13:30
  step
• 13:30
  becomes
• 13:31
  like,
• 13:31
  how
• 13:31
  can
• 13:31
  I
• 13:32
  start
• 13:32
  to
• 13:32
  like
• 13:32
  free
• 13:33
  up
• 13:33
  some
• 13:33
  of
• 13:33
  this
• 13:34
  time?
• 13:34
  Either
• 13:34
  by
• 13:35
  outsourcing
• 13:36
  parts
• 13:36
  of
• 13:37
  my
• 13:37
  marketing
• 13:37
  or
• 13:38
  content
• 13:38
  in
• 13:38
  my
• 13:38
  business
• 13:39
  or
• 13:39
  starting
• 13:40
  to
• 13:40
  bring
• 13:40
  on
• 13:40
  subcontractors
• 13:41
  and
• 13:41
  building
• 13:42
  that
• 13:42
  out
• 13:42
  that
• 13:42
  team
• 13:43
  so
• 13:43
  that
• 13:43
  some
• 13:43
  of
• 13:43
  my
• 13:44
  implementation
• 13:44
  hours
• 13:45
  are
• 13:45
  taken
• 13:46
  care
• 13:46
  of.
• 13:46
  Because
• 13:46
  I
• 13:47
  think
• 13:47
  that
• 13:47
  if
• 13:47
  I
• 13:48
  had
• 13:48
  to
• 13:48
  think
• 13:48
  of
• 13:48
  like
• 13:48
  the
• 13:48
  one,
• 13:49
  one
• 13:49
  issue
• 13:50
  that
• 13:51
  why
• 13:51
  people's
• 13:52
  plans
• 13:52
  fail,
• 13:52
  it's
• 13:53
  because
• 13:53
  they're
• 13:53
  not
• 13:53
  matching
• 13:54
  their
• 13:54
  actual
• 13:54
  capacity
• 13:55
  with
• 13:55
  their
• 13:55
  goals
• 13:55
  and
• 13:55
  their
• 13:56
  dreams
• 13:56
  and
• 13:56
  the
• 13:56
  projects
• 13:56
  that
• 13:57
  they
• 13:57
  want
• 13:57
  to
• 13:57
  do.
• 13:57
  Because
• 13:58
  even
• 13:58
  when
• 13:58
  I
• 13:58
  did
• 13:58
  that,
• 13:59
  I
• 13:59
  mapped
• 13:59
  everything
• 14:00
  out
• 14:00
  and
• 14:00
  I
• 14:00
  was
• 14:00
  like,
• 14:00
  oh
• 14:00
  wait,
• 14:01
  there's
• 14:01
  no
• 14:01
  time
• 14:02
  on
• 14:02
  this
• 14:03
  for
• 14:03
  me
• 14:03
  to
• 14:03
  work
• 14:04
  on
• 14:04
  projects
• 14:04
  in
• 14:04
  my
• 14:04
  business,
• 14:05
  for
• 14:05
  me
• 14:05
  to
• 14:05
  develop
• 14:05
  new
• 14:06
  offers,
• 14:06
  for
• 14:06
  me
• 14:06
  to
• 14:06
  like
• 14:07
  do
• 14:07
  all
• 14:07
  of
• 14:07
  these
• 14:07
  other
• 14:08
  little
• 14:08
  things
• 14:08
  that
• 14:08
  I
• 14:09
  want
• 14:09
  to
• 14:09
  do.
• 14:09
  So
• 14:10
  it's
• 14:10
  going
• 14:10
  to
• 14:10
  be
• 14:10
  a
• 14:11
  trade
• 14:11
  off.
• 14:11
  It's
• 14:11
  like,
• 14:11
  okay,
• 14:12
  maybe
• 14:12
  for
• 14:12
  these
• 14:13
  there
• 14:13
  is
• 14:13
  a
• 14:14
  season
• 14:14
  where
• 14:14
  I'm
• 14:15
  going
• 14:15
  to
• 14:15
  make
• 14:15
  a
• 14:15
  little
• 14:16
  less
• 14:16
  revenue.
• 14:16
  But
• 14:16
  I
• 14:17
  know
• 14:17
  I'm
• 14:17
  developing
• 14:17
  all
• 14:18
  of
• 14:18
  these
• 14:18
  like
• 14:19
  self
• 14:20
  and
• 14:20
  I
• 14:20
  you
• 14:21
  kind
• 14:21
  of
• 14:21
  did
• 14:21
  this
• 14:21
  this
• 14:21
  year
• 14:22
  is
• 14:22
  like
• 14:22
  all
• 14:22
  these
• 14:22
  digital
• 14:23
  products
• 14:23
  so
• 14:23
  that
• 14:24
  I'm
• 14:24
  able
• 14:24
  to
• 14:25
  not
• 14:25
  have
• 14:25
  as
• 14:26
  much
• 14:26
  of
• 14:26
  that
• 14:27
  like
• 14:27
  client
• 14:27
  load.
• 14:28
  Totally.
• 14:29
  And
• 14:29
  I
• 14:29
  do
• 14:29
  think
• 14:29
  that
• 14:29
  it's
• 14:30
  important
• 14:30
  to
• 14:30
  note
• 14:31
  that
• 14:31
  like
• 14:31
  you
• 14:32
  don't
• 14:32
  plan.
• 14:32
  And
• 14:32
  I
• 14:33
  said
• 14:33
  this
• 14:33
  last
• 14:33
  episode,
• 14:34
  I'm
• 14:34
  going
• 14:34
  to
• 14:34
  say
• 14:34
  it
• 14:34
  again
• 14:35
  because
• 14:35
  it's
• 14:35
  so
• 14:35
  important.
• 14:36
  You
• 14:36
  do
• 14:37
  not
• 14:37
  plan
• 14:38
  for
• 14:38
  your
• 14:38
  most
• 14:38
  hydrated,
• 14:39
  caffeinated,
• 14:40
  like
• 14:40
  fresh
• 14:41
  out
• 14:41
  of
• 14:41
  bed
• 14:41
  self.
• 14:42
  You
• 14:42
  plan
• 14:43
  for
• 14:43
  your
• 14:43
  most
• 14:44
  average
• 14:44
  self.
• 14:45
  For
• 14:46
  the
• 14:46
  person
• 14:46
  who,
• 14:47
  you
• 14:47
  know,
• 14:47
  in
• 14:47
  my
• 14:48
  case,
• 14:48
  if
• 14:49
  my
• 14:49
  son
• 14:50
  is
• 14:50
  teething
• 14:50
  and
• 14:51
  I
• 14:51
  can
• 14:52
  only
• 14:52
  get
• 14:52
  a
• 14:52
  30
• 14:52
  minute
• 14:53
  nap
• 14:53
  window
• 14:53
  that
• 14:53
  I
• 14:54
  consider
• 14:54
  that
• 14:54
  to
• 14:54
  be
• 14:54
  my
• 14:55
  power
• 14:55
  hour
• 14:55
  where
• 14:56
  headphones
• 14:56
  come
• 14:56
  on
• 14:56
  and
• 14:57
  I
• 14:57
  crank
• 14:57
  some
• 14:57
  stuff
• 14:58
  out.
• 14:58
  You
• 14:59
  have
• 14:59
  to
• 14:59
  plan
• 14:59
  for
• 15:00
  your
• 15:00
  real
• 15:00
  capacity
• 15:01
  because
• 15:01
  it
• 15:01
  is
• 15:01
  not
• 15:02
  like
• 15:03
  you're
• 15:03
  going
• 15:03
  to
• 15:03
  Just
• 15:03
  one,
• 15:04
  be
• 15:04
  down
• 15:04
  on
• 15:04
  yourself
• 15:05
  when
• 15:05
  you
• 15:05
  can't
• 15:06
  actually
• 15:06
  accomplish
• 15:07
  the
• 15:07
  things
• 15:07
  that
• 15:07
  you
• 15:07
  need
• 15:07
  to
• 15:08
  accomplish.
• 15:09
  Second,
• 15:10
  I
• 15:10
  think
• 15:10
  my
• 15:10
  favorite
• 15:11
  part
• 15:11
  of
• 15:11
  the
• 15:12
  align
• 15:13
  process
• 15:13
  and
• 15:14
  the
• 15:14
  stage
• 15:15
  is
• 15:15
  the
• 15:15
  non
• 15:15
  negotiables
• 15:16
  is
• 15:16
  that
• 15:17
  you
• 15:17
  get
• 15:17
  to
• 15:17
  be
• 15:17
  firm
• 15:18
  in
• 15:18
  your
• 15:18
  boundaries
• 15:19
  of
• 15:19
  what
• 15:19
  you
• 15:19
  allow
• 15:20
  your
• 15:20
  business
• 15:20
  to
• 15:20
  push
• 15:21
  you
• 15:21
  around
• 15:21
  in
• 15:21
  and
• 15:22
  what
• 15:22
  you
• 15:22
  allow
• 15:22
  like
• 15:23
  you
• 15:23
  to
• 15:23
  push
• 15:24
  back
• 15:24
  on.
• 15:24
  And
• 15:24
  like,
• 15:25
  as
• 15:25
  business
• 15:25
  owners,
• 15:26
  like
• 15:26
  Jess
• 15:26
  said,
• 15:27
  like,
• 15:27
  sometimes
• 15:27
  we
• 15:28
  literally
• 15:28
  have
• 15:28
  to
• 15:28
  do
• 15:29
  not
• 15:29
  so
• 15:29
  much
• 15:30
  fun
• 15:30
  stuff
• 15:30
  like
• 15:30
  onboarding
• 15:31
  20
• 15:31
  clients
• 15:32
  at
• 15:32
  once.
• 15:32
  Like,
• 15:32
  obviously
• 15:33
  that's
• 15:33
  a
• 15:33
  tedious,
• 15:34
  chaotic
• 15:35
  process
• 15:35
  kind
• 15:35
  of
• 15:35
  thing.
• 15:36
  But
• 15:37
  when
• 15:37
  you
• 15:37
  have
• 15:37
  non
• 15:37
  negotiables,
• 15:38
  you
• 15:38
  can
• 15:38
  say
• 15:39
  I
• 15:39
  need
• 15:40
  to
• 15:40
  be
• 15:40
  offline
• 15:40
  at
• 15:40
  4
• 15:41
  because
• 15:41
  that's
• 15:42
  when,
• 15:42
  you
• 15:42
  know,
• 15:43
  I
• 15:43
  get
• 15:43
  to
• 15:43
  start
• 15:43
  dinner
• 15:44
  and
• 15:44
  I
• 15:44
  get
• 15:44
  to
• 15:44
  go
• 15:44
  on
• 15:44
  my
• 15:44
  afternoon
• 15:45
  walk
• 15:45
  and
• 15:45
  all
• 15:46
  of
• 15:46
  these
• 15:46
  things.
• 15:46
  And
• 15:47
  that
• 15:47
  makes
• 15:47
  me
• 15:48
  show
• 15:48
  up
• 15:48
  as
• 15:48
  a
• 15:48
  better
• 15:49
  business
• 15:49
  owner
• 15:49
  the
• 15:50
  next
• 15:50
  day.
• 15:51
  So
• 15:51
  those
• 15:51
  are
• 15:51
  important
• 15:52
  to
• 15:52
  establish
• 15:53
  what
• 15:53
  those
• 15:53
  non
• 15:54
  negotiables
• 15:54
  are
• 15:54
  and
• 15:55
  work
• 15:55
  them
• 15:55
  into
• 15:55
  your
• 15:56
  weekly
• 15:56
  blueprint.
• 15:57
  Yeah.
• 15:57
  And
• 15:57
  small
• 15:58
  little
• 15:58
  plug
• 15:58
  for
• 15:58
  our
• 15:59
  rooted
• 15:59
  in
• 15:59
  reality
• 16:00
  business
• 16:00
  planner,
• 16:00
  there
• 16:01
  is
• 16:01
  an
• 16:01
  AI
• 16:02
  prompt
• 16:02
  for
• 16:03
  helping
• 16:03
  you
• 16:03
  come
• 16:04
  out
• 16:04
  with
• 16:04
  your
• 16:04
  weekly
• 16:05
  blueprint
• 16:05
  that
• 16:06
  does
• 16:06
  exactly
• 16:07
  what
• 16:07
  I
• 16:07
  just
• 16:07
  said.
• 16:07
  And
• 16:08
  that's
• 16:08
  what
• 16:08
  I
• 16:08
  use
• 16:09
  to
• 16:09
  kind
• 16:09
  of
• 16:09
  create
• 16:09
  mine.
• 16:10
  And
• 16:10
  it
• 16:10
  was
• 16:10
  very
• 16:11
  interesting
• 16:11
  because
• 16:11
  it
• 16:12
  was
• 16:12
  like,
• 16:12
  you
• 16:12
  know,
• 16:12
  Claude
• 16:13
  was
• 16:13
  like
• 16:13
  pushing
• 16:13
  back
• 16:13
  on
• 16:14
  me,
• 16:14
  like,
• 16:14
  can
• 16:14
  you
• 16:14
  really
• 16:15
  do
• 16:15
  this?
• 16:15
  Or
• 16:15
  you
• 16:16
  forgot
• 16:16
  about
• 16:16
  this
• 16:17
  and
• 16:17
  like
• 16:17
  it
• 16:18
  it.
• 16:18
  Even
• 16:18
  though
• 16:18
  I
• 16:18
  used
• 16:19
  the
• 16:19
  prompt,
• 16:19
  it
• 16:19
  was
• 16:19
  still
• 16:19
  about,
• 16:20
  you
• 16:20
  know,
• 16:20
  a
• 16:20
  30
• 16:20
  minute
• 16:21
  process
• 16:21
  of
• 16:21
  me
• 16:21
  going
• 16:22
  back
• 16:22
  and
• 16:22
  forth
• 16:22
  with
• 16:22
  it.
• 16:22
  I'm
• 16:23
  like,
• 16:23
  let's
• 16:23
  rearrange
• 16:24
  this
• 16:24
  and
• 16:24
  move
• 16:24
  this
• 16:24
  here
• 16:25
  and
• 16:25
  all
• 16:25
  those
• 16:26
  sort
• 16:26
  of
• 16:26
  things.
• 16:26
  So
• 16:27
  it's
• 16:27
  definitely
• 16:27
  was
• 16:28
  one
• 16:28
  of
• 16:28
  my
• 16:28
  favorite,
• 16:29
  most
• 16:29
  useful
• 16:30
  things.
• 16:30
  So
• 16:31
  after
• 16:31
  you've
• 16:32
  got
• 16:32
  your
• 16:32
  blueprint
• 16:32
  squared
• 16:33
  away,
• 16:33
  we're
• 16:33
  going
• 16:33
  to
• 16:33
  kind
• 16:34
  of
• 16:34
  like
• 16:34
  zoom
• 16:34
  back
• 16:35
  out
• 16:35
  and
• 16:35
  start
• 16:36
  planning
• 16:36
  out
• 16:36
  our
• 16:37
  different
• 16:37
  promotional
• 16:38
  or
• 16:38
  launch
• 16:38
  seasons.
• 16:39
  So
• 16:40
  that
• 16:40
  we
• 16:40
  know
• 16:40
  if
• 16:41
  we
• 16:41
  say
• 16:41
  we
• 16:41
  want
• 16:41
  to
• 16:42
  make
• 16:42
  $100,000
• 16:43
  in
• 16:43
  revenue
• 16:44
  this
• 16:44
  year,
• 16:44
  then
• 16:44
  we
• 16:44
  know
• 16:45
  the
• 16:45
  client
• 16:46
  capacity
• 16:46
  we
• 16:47
  have.
• 16:47
  And
• 16:47
  then,
• 16:48
  okay,
• 16:48
  so
• 16:48
  the
• 16:48
  month
• 16:49
  before
• 16:49
  that
• 16:49
  we
• 16:49
  need
• 16:49
  to
• 16:49
  kind
• 16:50
  of
• 16:50
  be
• 16:50
  filling
• 16:50
  up
• 16:50
  those
• 16:50
  or
• 16:51
  month
• 16:51
  or
• 16:51
  months
• 16:52
  leading
• 16:52
  up
• 16:52
  to
• 16:52
  that
• 16:52
  we
• 16:52
  need
• 16:52
  to
• 16:53
  be
• 16:53
  filling
• 16:53
  up
• 16:53
  those
• 16:53
  spots.
• 16:54
  Yeah.
• 16:54
  And
• 16:55
  I'll
• 16:55
  put
• 16:55
  a
• 16:55
  real
• 16:56
  life
• 16:56
  use
• 16:57
  case
• 16:57
  in
• 16:57
  this
• 16:57
  situation.
• 16:59
  My
• 16:59
  clients
• 16:59
  launch
• 17:00
  Q2
• 17:00
  to
• 17:00
  Q3
• 17:02
  and
• 17:02
  I
• 17:02
  am
• 17:03
  so
• 17:03
  in
• 17:03
  the
• 17:03
  weeds
• 17:04
  of
• 17:04
  my
• 17:04
  clients
• 17:04
  launches
• 17:05
  that
• 17:05
  if
• 17:05
  I
• 17:06
  even
• 17:06
  dared
• 17:07
  to
• 17:07
  plan
• 17:08
  a
• 17:08
  launch
• 17:08
  for
• 17:08
  myself
• 17:09
  in
• 17:09
  that
• 17:09
  window,
• 17:10
  my
• 17:11
  stuff's
• 17:11
  gonna
• 17:12
  get
• 17:12
  dropped.
• 17:12
  So
• 17:13
  in
• 17:13
  my
• 17:13
  life
• 17:14
  seasons
• 17:14
  and
• 17:14
  in
• 17:15
  my
• 17:15
  like
• 17:15
  energy
• 17:16
  capacity,
• 17:17
  my
• 17:17
  need
• 17:17
  to
• 17:18
  align
• 17:18
  my
• 17:18
  promotions
• 17:20
  to
• 17:20
  that
• 17:20
  so
• 17:21
  that
• 17:21
  I
• 17:21
  know
• 17:21
  Q1
• 17:22
  and
• 17:22
  Q4
• 17:23
  are
• 17:23
  kind
• 17:23
  of
• 17:23
  like
• 17:23
  my
• 17:24
  prime
• 17:24
  spot
• 17:24
  for.
• 17:25
  For
• 17:25
  launching
• 17:26
  for
• 17:26
  my
• 17:26
  own
• 17:26
  business,
• 17:27
  because
• 17:27
  my
• 17:28
  clients
• 17:28
  and
• 17:28
  my
• 17:28
  capacity
• 17:29
  are
• 17:29
  taken
• 17:29
  up
• 17:30
  pretty
• 17:30
  much
• 17:31
  entirely
• 17:32
  in
• 17:32
  Q2
• 17:32
  and
• 17:33
  Q3.
• 17:34
  So
• 17:34
  then
• 17:34
  the
• 17:34
  next
• 17:34
  part
• 17:35
  we
• 17:35
  move
• 17:35
  into
• 17:35
  is
• 17:36
  just
• 17:36
  content
• 17:36
  cadence,
• 17:37
  which
• 17:38
  I
• 17:38
  really
• 17:38
  like
• 17:38
  it
• 17:39
  here
• 17:39
  in
• 17:39
  this
• 17:39
  spot
• 17:40
  because
• 17:40
  you've
• 17:41
  got
• 17:41
  your
• 17:41
  weekly
• 17:41
  blueprint
• 17:42
  now,
• 17:42
  so
• 17:42
  you
• 17:43
  know
• 17:43
  how
• 17:43
  many
• 17:43
  hours
• 17:44
  you
• 17:44
  can
• 17:44
  spend
• 17:45
  creating
• 17:45
  content.
• 17:46
  So
• 17:47
  it's
• 17:47
  not
• 17:47
  some.
• 17:47
  Like,
• 17:48
  I'm
• 17:48
  going
• 17:48
  to
• 17:48
  post
• 17:49
  seven
• 17:49
  times
• 17:49
  a
• 17:49
  week
• 17:50
  or
• 17:50
  two
• 17:50
  times
• 17:51
  on
• 17:51
  TikTok,
• 17:52
  and
• 17:52
  I'm
• 17:52
  going
• 17:52
  to
• 17:52
  make
• 17:53
  a
• 17:53
  YouTube
• 17:53
  video
• 17:54
  each
• 17:54
  week.
• 17:55
  If
• 17:55
  you
• 17:55
  don't
• 17:55
  have
• 17:56
  that
• 17:56
  number
• 17:56
  of
• 17:57
  hours
• 17:57
  in
• 17:57
  there,
• 17:58
  you're
• 17:58
  really
• 17:58
  like,
• 17:58
  okay,
• 17:59
  how
• 17:59
  long
• 17:59
  does
• 17:59
  it
• 17:59
  take
• 18:00
  me
• 18:00
  to
• 18:00
  create,
• 18:00
  you
• 18:01
  know,
• 18:01
  one
• 18:01
  social
• 18:01
  media
• 18:02
  post?
• 18:02
  If
• 18:02
  you're
• 18:02
  the
• 18:02
  one
• 18:03
  doing
• 18:03
  it.
• 18:03
  And,
• 18:04
  okay,
• 18:04
  I
• 18:04
  only
• 18:04
  have
• 18:05
  two
• 18:05
  hours,
• 18:05
  so
• 18:06
  maybe
• 18:06
  that
• 18:06
  only
• 18:06
  means
• 18:06
  I
• 18:07
  can
• 18:07
  do,
• 18:07
  you
• 18:07
  know,
• 18:08
  one
• 18:08
  email
• 18:08
  newsletter
• 18:09
  and
• 18:09
  four
• 18:10
  posts.
• 18:10
  But
• 18:11
  then
• 18:11
  I'm
• 18:11
  not
• 18:11
  feeling
• 18:11
  bad
• 18:12
  or
• 18:12
  guilty
• 18:12
  every
• 18:12
  time
• 18:13
  I
• 18:13
  get
• 18:13
  on
• 18:13
  Instagram
• 18:14
  and
• 18:14
  know
• 18:14
  that
• 18:14
  there's
• 18:15
  no
• 18:15
  post
• 18:16
  ready
• 18:16
  or
• 18:16
  I
• 18:16
  didn't
• 18:16
  post
• 18:17
  as
• 18:17
  much
• 18:17
  as
• 18:17
  I
• 18:17
  wanted
• 18:17
  to
• 18:18
  because
• 18:18
  I
• 18:18
  was
• 18:18
  realistic
• 18:19
  and,
• 18:19
  like,
• 18:19
  knew
• 18:19
  that
• 18:20
  that
• 18:20
  was
• 18:20
  my
• 18:20
  capacity.
• 18:21
  Totally,
• 18:22
  totally.
• 18:22
  All
• 18:23
  right,
• 18:23
  are
• 18:23
  we
• 18:23
  ready
• 18:23
  to
• 18:23
  move
• 18:23
  on
• 18:24
  to
• 18:24
  our
• 18:24
  last
• 18:24
  one?
• 18:24
  Yeah,
• 18:25
  you
• 18:25
  take
• 18:25
  us
• 18:25
  through
• 18:26
  this
• 18:26
  one.
• 18:26
  This
• 18:26
  is
• 18:26
  your
• 18:27
  zone
• 18:27
  of
• 18:27
  genius.
• 18:28
  All
• 18:29
  right,
• 18:29
  so
• 18:29
  then
• 18:29
  the
• 18:29
  next
• 18:29
  one.
• 18:30
  And
• 18:30
  this
• 18:30
  is
• 18:30
  something
• 18:30
  that
• 18:30
  you're
• 18:31
  going
• 18:31
  to.
• 18:31
  Well,
• 18:32
  you're
• 18:32
  going
• 18:32
  to
• 18:32
  do
• 18:32
  it
• 18:32
  annually.
• 18:33
  First
• 18:33
  is
• 18:33
  from
• 18:34
  all
• 18:34
  of
• 18:34
  that
• 18:34
  that
• 18:34
  you
• 18:34
  just
• 18:35
  did.
• 18:35
  You're
• 18:35
  going
• 18:35
  to
• 18:35
  set
• 18:35
  some,
• 18:36
  like,
• 18:36
  really
• 18:36
  realistic
• 18:37
  goals
• 18:37
  with
• 18:37
  yourself.
• 18:38
  So
• 18:38
  we
• 18:39
  always
• 18:39
  want
• 18:39
  to
• 18:39
  make
• 18:39
  sure
• 18:39
  that
• 18:40
  we're
• 18:40
  having,
• 18:40
  like,
• 18:40
  our
• 18:40
  income
• 18:41
  goals,
• 18:41
  our
• 18:42
  impact
• 18:42
  goals,
• 18:43
  and
• 18:43
  then
• 18:43
  our
• 18:44
  sustainable
• 18:45
  systems
• 18:46
  goals
• 18:46
  that
• 18:47
  we
• 18:47
  kind
• 18:47
  of
• 18:47
  want
• 18:47
  to
• 18:47
  implement.
• 18:48
  Those
• 18:48
  are
• 18:48
  the
• 18:48
  three
• 18:48
  main
• 18:49
  areas
• 18:49
  that
• 18:49
  I
• 18:50
  would
• 18:50
  look
• 18:50
  at.
• 18:51
  So
• 18:51
  making
• 18:51
  sure
• 18:51
  that
• 18:52
  you,
• 18:52
  you
• 18:52
  know,
• 18:52
  set
• 18:52
  your
• 18:53
  revenue
• 18:53
  goal,
• 18:53
  set
• 18:54
  your
• 18:54
  impact
• 18:54
  goal,
• 18:55
  maybe,
• 18:55
  and
• 18:55
  that
• 18:56
  impact
• 18:56
  really
• 18:57
  means,
• 18:57
  like,
• 18:57
  visibility.
• 18:58
  How
• 18:58
  do
• 18:58
  you
• 18:58
  want
• 18:58
  to
• 18:58
  get
• 18:58
  visible?
• 18:59
  So
• 18:59
  maybe
• 18:59
  it's
• 18:59
  appearing
• 19:00
  on
• 19:00
  so
• 19:00
  many
• 19:00
  podcasts
• 19:01
  or,
• 19:01
  you
• 19:02
  know,
• 19:02
  creating
• 19:02
  this
• 19:02
  many
• 19:03
  YouTubes
• 19:03
  or
• 19:04
  growing
• 19:04
  your
• 19:04
  Instagram
• 19:05
  following
• 19:05
  to
• 19:05
  this.
• 19:06
  And
• 19:06
  then
• 19:06
  once
• 19:07
  you
• 19:07
  have
• 19:07
  those
• 19:08
  big
• 19:08
  goals,
• 19:08
  you're
• 19:09
  going
• 19:09
  to
• 19:09
  decide.
• 19:10
  And
• 19:10
  there's
• 19:10
  some
• 19:10
  great
• 19:11
  prompts
• 19:11
  in
• 19:12
  Inside
• 19:12
  the
• 19:12
  Planner
• 19:12
  that'll
• 19:13
  help
• 19:13
  you
• 19:13
  do
• 19:13
  this
• 19:13
  as
• 19:13
  well.
• 19:14
  Decide
• 19:15
  what
• 19:15
  quarter
• 19:15
  it
• 19:15
  makes
• 19:16
  sense
• 19:16
  to
• 19:16
  kind
• 19:16
  of,
• 19:16
  like,
• 19:17
  slot
• 19:17
  those
• 19:17
  in
• 19:18
  based
• 19:18
  on
• 19:18
  everything
• 19:18
  that
• 19:19
  we've
• 19:19
  already,
• 19:19
  like,
• 19:20
  assessed
• 19:20
  and
• 19:21
  aligned
• 19:21
  on.
• 19:22
  Then
• 19:22
  you'll
• 19:22
  have
• 19:22
  your
• 19:23
  quarterly
• 19:23
  goals.
• 19:24
  So
• 19:24
  then
• 19:24
  once
• 19:25
  you
• 19:25
  have
• 19:25
  your
• 19:25
  quarterly
• 19:25
  goals,
• 19:26
  a
• 19:26
  goal
• 19:27
  without
• 19:27
  a
• 19:28
  plan
• 19:28
  is
• 19:28
  just
• 19:28
  a
• 19:28
  wish.
• 19:30
  You're
• 19:30
  going
• 19:30
  to
• 19:30
  move
• 19:31
  into
• 19:32
  project
• 19:32
  planning.
• 19:33
  And
• 19:33
  not
• 19:34
  to
• 19:34
  toot
• 19:34
  my
• 19:35
  AI
• 19:35
  prompts,
• 19:35
  too,
• 19:35
  but,
• 19:36
  like,
• 19:36
  these
• 19:36
  are
• 19:36
  the
• 19:36
  actual
• 19:37
  prompts
• 19:37
  that
• 19:38
  I
• 19:38
  use
• 19:38
  to
• 19:39
  Plan
• 19:40
  million
• 19:40
  dollar
• 19:41
  launches
• 19:41
  that
• 19:41
  I
• 19:42
  put
• 19:42
  into
• 19:42
  this.
• 19:43
  I
• 19:43
  was
• 19:43
  like,
• 19:43
  should
• 19:43
  I
• 19:44
  even
• 19:44
  put
• 19:44
  these
• 19:44
  in
• 19:44
  here?
• 19:44
  Because
• 19:45
  like,
• 19:45
  people
• 19:45
  won't
• 19:46
  hire
• 19:46
  me
• 19:46
  anymore.
• 19:47
  Yes,
• 19:48
  please,
• 19:50
  literally
• 19:51
  do
• 19:51
  it
• 19:51
  all
• 19:51
  for
• 19:51
  you.
• 19:52
  But
• 19:52
  basically
• 19:53
  you're
• 19:53
  going
• 19:53
  to
• 19:54
  take
• 19:54
  your,
• 19:54
  your
• 19:54
  projects
• 19:55
  for
• 19:55
  that
• 19:55
  quarter
• 19:55
  and
• 19:56
  chunk
• 19:56
  it
• 19:56
  down.
• 19:56
  And
• 19:57
  what
• 19:57
  you're
• 19:57
  looking
• 19:57
  for
• 19:58
  is
• 19:58
  like
• 19:58
  each
• 19:59
  individual
• 19:59
  step
• 19:59
  that
• 20:00
  you're
• 20:00
  going
• 20:00
  to
• 20:00
  have
• 20:00
  to
• 20:00
  do
• 20:01
  and
• 20:01
  figuring
• 20:02
  out
• 20:02
  the
• 20:02
  sequential
• 20:03
  order
• 20:03
  that
• 20:03
  they
• 20:03
  need
• 20:04
  to
• 20:04
  be
• 20:04
  done.
• 20:04
  And
• 20:04
  I
• 20:05
  kind
• 20:05
  of
• 20:05
  give
• 20:05
  you,
• 20:05
  we
• 20:05
  give
• 20:05
  you
• 20:06
  some
• 20:06
  guidance
• 20:06
  on
• 20:06
  how
• 20:06
  to
• 20:06
  do
• 20:07
  that
• 20:07
  and
• 20:07
  then
• 20:08
  assigning
• 20:08
  time
• 20:08
  estimates
• 20:09
  to
• 20:09
  each
• 20:10
  of
• 20:10
  those
• 20:10
  items.
• 20:11
  And
• 20:11
  then
• 20:12
  if
• 20:12
  you
• 20:12
  are
• 20:12
  a
• 20:12
  solo
• 20:13
  implementer
• 20:14
  based
• 20:14
  on
• 20:15
  your
• 20:15
  project
• 20:16
  time
• 20:17
  block
• 20:17
  that
• 20:18
  you
• 20:18
  have
• 20:18
  on
• 20:18
  your
• 20:18
  blueprint,
• 20:19
  you'll
• 20:19
  know
• 20:19
  how
• 20:19
  many
• 20:19
  hours
• 20:20
  you
• 20:20
  have
• 20:20
  each
• 20:20
  week
• 20:20
  to
• 20:21
  work
• 20:21
  on
• 20:21
  that
• 20:21
  project.
• 20:22
  So
• 20:22
  you
• 20:23
  can
• 20:23
  kind
• 20:23
  of
• 20:23
  back
• 20:24
  into,
• 20:24
  okay,
• 20:25
  if
• 20:26
  I
• 20:26
  want
• 20:26
  to
• 20:26
  launch
• 20:26
  it
• 20:26
  on
• 20:27
  this
• 20:27
  date
• 20:27
  and
• 20:27
  you
• 20:28
  start
• 20:28
  to
• 20:28
  slot
• 20:28
  it
• 20:28
  in,
• 20:29
  you
• 20:29
  realize
• 20:29
  I'm
• 20:29
  going
• 20:30
  to
• 20:30
  need
• 20:30
  eight
• 20:30
  hours
• 20:31
  and
• 20:31
  I've
• 20:31
  only
• 20:31
  got
• 20:31
  four
• 20:31
  hours.
• 20:32
  You're
• 20:32
  going
• 20:32
  to
• 20:32
  have
• 20:33
  to
• 20:33
  decide,
• 20:33
  you
• 20:33
  know,
• 20:33
  a
• 20:34
  project
• 20:34
  management
• 20:34
  triangle.
• 20:35
  Do
• 20:35
  you
• 20:36
  want
• 20:36
  to
• 20:36
  reduce
• 20:36
  the
• 20:36
  scope?
• 20:37
  Do
• 20:37
  you
• 20:37
  want
• 20:37
  to
• 20:37
  push
• 20:37
  the
• 20:38
  timeline
• 20:38
  out?
• 20:39
  Do
• 20:39
  you
• 20:39
  want
• 20:40
  to
• 20:40
  hire
• 20:40
  somebody
• 20:41
  else
• 20:41
  on
• 20:41
  to
• 20:41
  support
• 20:42
  you?
• 20:42
  Because
• 20:43
  based
• 20:43
  on
• 20:43
  when
• 20:43
  you
• 20:43
  want
• 20:43
  to
• 20:44
  launch
• 20:44
  this
• 20:44
  and
• 20:44
  how
• 20:44
  much
• 20:45
  your
• 20:45
  actual
• 20:45
  capacity
• 20:46
  is,
• 20:46
  you're
• 20:46
  not
• 20:46
  going
• 20:46
  to
• 20:47
  be
• 20:47
  able
• 20:47
  to
• 20:47
  do
• 20:47
  that.
• 20:47
  But
• 20:48
  this
• 20:48
  planning
• 20:48
  is
• 20:49
  going
• 20:49
  to
• 20:49
  show
• 20:49
  you
• 20:49
  that
• 20:49
  before
• 20:50
  you
• 20:50
  get
• 20:50
  into
• 20:50
  it.
• 20:51
  So
• 20:51
  you're
• 20:51
  not
• 20:51
  just
• 20:51
  like,
• 20:51
  I'm
• 20:51
  going
• 20:51
  to
• 20:52
  launch
• 20:52
  this
• 20:52
  in
• 20:52
  one
• 20:53
  month
• 20:53
  and
• 20:53
  then,
• 20:54
  you
• 20:54
  know,
• 20:54
  you
• 20:55
  start
• 20:55
  doing
• 20:55
  it
• 20:56
  and
• 20:56
  you're
• 20:56
  either
• 20:57
  going
• 20:57
  to
• 20:57
  push
• 20:57
  yourself
• 20:58
  to
• 20:58
  get
• 20:58
  it
• 20:58
  done
• 20:58
  and
• 20:59
  completely
• 20:59
  burn
• 21:00
  yourself
• 21:00
  out,
• 21:01
  or
• 21:01
  you're
• 21:02
  going
• 21:02
  to
• 21:02
  get
• 21:02
  into
• 21:02
  it
• 21:02
  and
• 21:02
  get
• 21:02
  really
• 21:03
  frustrated
• 21:03
  because
• 21:03
  you're
• 21:03
  not
• 21:04
  making
• 21:04
  the
• 21:04
  progress
• 21:04
  that
• 21:04
  you,
• 21:05
  you
• 21:05
  thought.
• 21:05
  So
• 21:06
  yeah,
• 21:06
  I
• 21:06
  think
• 21:06
  this
• 21:07
  is
• 21:07
  also
• 21:07
  where
• 21:08
  you
• 21:08
  start
• 21:09
  to
• 21:09
  really,
• 21:10
  really
• 21:10
  suss
• 21:11
  out
• 21:11
  the
• 21:11
  priorities
• 21:12
  of
• 21:12
  what
• 21:12
  you
• 21:13
  want
• 21:13
  to
• 21:13
  accomplish.
• 21:13
  And
• 21:14
  what
• 21:14
  is
• 21:14
  just
• 21:14
  going
• 21:15
  back
• 21:15
  into
• 21:15
  the
• 21:15
  idea
• 21:16
  parking
• 21:16
  lot.
• 21:16
  Because
• 21:17
  when
• 21:17
  you
• 21:17
  start
• 21:18
  to
• 21:18
  like
• 21:18
  break
• 21:19
  all
• 21:19
  of
• 21:19
  these
• 21:19
  projects
• 21:20
  down
• 21:20
  or
• 21:21
  all
• 21:21
  these
• 21:21
  goals
• 21:21
  down
• 21:22
  into
• 21:22
  the
• 21:23
  projects
• 21:23
  and
• 21:23
  then
• 21:23
  into
• 21:24
  the
• 21:24
  task,
• 21:25
  you
• 21:25
  realize
• 21:25
  just
• 21:26
  how
• 21:26
  limited
• 21:26
  your
• 21:27
  time
• 21:28
  really
• 21:28
  is.
• 21:28
  And
• 21:29
  so
• 21:29
  if
• 21:29
  you're
• 21:29
  over
• 21:29
  here
• 21:30
  overestimating
• 21:31
  and
• 21:31
  thinking,
• 21:31
  I
• 21:31
  can
• 21:32
  knock
• 21:32
  out
• 21:32
  these
• 21:33
  three
• 21:33
  goals
• 21:34
  in
• 21:34
  quarter
• 21:34
  one
• 21:35
  and
• 21:36
  quarter
• 21:36
  one
• 21:36
  is
• 21:36
  completely
• 21:38
  booked
• 21:38
  out,
• 21:39
  that's
• 21:39
  when
• 21:39
  Jess
• 21:40
  says
• 21:40
  it
• 21:40
  starts
• 21:40
  to
• 21:40
  get
• 21:41
  pushed
• 21:41
  to
• 21:41
  Q2,
• 21:41
  and
• 21:42
  then
• 21:42
  you're
• 21:42
  like,
• 21:42
  ah,
• 21:42
  but
• 21:42
  my
• 21:43
  clients
• 21:43
  are
• 21:43
  chaos
• 21:44
  in
• 21:44
  Q2,
• 21:44
  okay,
• 21:45
  then
• 21:45
  Q3.
• 21:46
  And
• 21:46
  then
• 21:46
  that's
• 21:47
  when
• 21:47
  you
• 21:47
  like,
• 21:47
  you
• 21:48
  have
• 21:48
  to
• 21:48
  be
• 21:48
  realistic
• 21:49
  with
• 21:49
  this.
• 21:49
  And
• 21:50
  knowing
• 21:50
  the
• 21:51
  breakdown
• 21:51
  of
• 21:51
  each
• 21:52
  goal
• 21:52
  to
• 21:52
  project
• 21:53
  to
• 21:53
  task
• 21:53
  is
• 21:54
  crucial
• 21:55
  to
• 21:55
  understand
• 21:56
  if
• 21:56
  it's
• 21:57
  actually
• 21:57
  Going
• 21:57
  to
• 21:57
  get
• 21:57
  done
• 21:57
  or
• 21:58
  not.
• 21:58
  Yeah.
• 21:59
  And
• 21:59
  it's
• 21:59
  not
• 21:59
  wasted
• 22:00
  time
• 22:00
  to
• 22:00
  go
• 22:00
  through
• 22:01
  your
• 22:01
  projects
• 22:01
  and
• 22:01
  break
• 22:02
  them
• 22:02
  out
• 22:02
  and
• 22:02
  then
• 22:02
  realize,
• 22:03
  oh,
• 22:03
  this
• 22:03
  is
• 22:04
  the
• 22:04
  actual
• 22:04
  implementation
• 22:05
  time
• 22:06
  and
• 22:06
  put
• 22:06
  it
• 22:06
  in
• 22:06
  the
• 22:06
  ideal
• 22:07
  parking
• 22:07
  lot.
• 22:07
  All
• 22:07
  that
• 22:08
  work
• 22:08
  will
• 22:08
  still
• 22:08
  be
• 22:08
  waiting
• 22:09
  for
• 22:09
  you,
• 22:09
  like,
• 22:10
  once
• 22:10
  you
• 22:10
  have
• 22:10
  the
• 22:10
  time.
• 22:11
  But
• 22:11
  you're
• 22:12
  not
• 22:12
  going
• 22:12
  to
• 22:12
  know
• 22:12
  unless
• 22:13
  you
• 22:13
  do
• 22:13
  this,
• 22:14
  this
• 22:14
  step.
• 22:15
  And
• 22:15
  I
• 22:15
  think
• 22:15
  a
• 22:15
  lot
• 22:15
  of
• 22:15
  people
• 22:15
  move
• 22:16
  from
• 22:16
  like,
• 22:16
  oh,
• 22:17
  this
• 22:17
  is
• 22:17
  what
• 22:17
  I
• 22:17
  want
• 22:17
  to
• 22:18
  do.
• 22:18
  Okay,
• 22:19
  I'm
• 22:19
  just
• 22:19
  going
• 22:19
  to
• 22:19
  start
• 22:19
  doing
• 22:20
  it
• 22:20
  without
• 22:20
  mapping
• 22:21
  everything
• 22:21
  out
• 22:21
  first.
• 22:22
  And
• 22:23
  there's
• 22:23
  going
• 22:23
  to
• 22:23
  be
• 22:23
  a
• 22:23
  lot
• 22:23
  of
• 22:24
  wasted
• 22:24
  time
• 22:24
  because
• 22:24
  you're
• 22:25
  going
• 22:25
  to
• 22:25
  realize
• 22:25
  it's
• 22:25
  just
• 22:25
  not
• 22:26
  possible
• 22:26
  and
• 22:26
  it's
• 22:26
  going
• 22:26
  to
• 22:26
  have
• 22:27
  to
• 22:27
  get
• 22:27
  pushed
• 22:28
  or
• 22:28
  abandoned
• 22:28
  or
• 22:29
  canceled.
• 22:29
  And
• 22:29
  now
• 22:30
  you
• 22:30
  just
• 22:30
  wasted
• 22:31
  a
• 22:31
  bunch
• 22:31
  of
• 22:31
  time
• 22:31
  on
• 22:32
  stuff
• 22:32
  that
• 22:33
  you
• 22:33
  know
• 22:33
  might
• 22:33
  not
• 22:33
  have
• 22:34
  been
• 22:34
  your
• 22:34
  best
• 22:35
  use
• 22:35
  based
• 22:35
  on
• 22:36
  your
• 22:36
  priorities
• 22:36
  and
• 22:36
  your
• 22:37
  goals
• 22:37
  at
• 22:37
  that
• 22:37
  point.
• 22:38
  All
• 22:38
  right,
• 22:39
  so
• 22:40
  our
• 22:40
  three
• 22:41
  step
• 22:41
  planning
• 22:42
  process.
• 22:43
  Step
• 22:43
  one
• 22:43
  is
• 22:43
  assess.
• 22:44
  We're
• 22:44
  going
• 22:44
  to
• 22:44
  reflect
• 22:45
  before
• 22:45
  action
• 22:46
  that
• 22:46
  this
• 22:46
  is
• 22:47
  your
• 22:47
  foundation.
• 22:48
  We're
• 22:48
  going
• 22:48
  to
• 22:49
  be
• 22:49
  using
• 22:49
  all
• 22:50
  of
• 22:50
  this
• 22:50
  information,
• 22:51
  all
• 22:51
  of
• 22:51
  this
• 22:51
  data
• 22:52
  in
• 22:52
  step
• 22:53
  two,
• 22:53
  which
• 22:53
  is,
• 22:54
  well,
• 22:54
  in
• 22:54
  step
• 22:55
  two
• 22:55
  and
• 22:55
  three
• 22:55
  in
• 22:55
  align,
• 22:56
  where
• 22:56
  we're
• 22:57
  putting
• 22:57
  our
• 22:58
  life
• 22:59
  priorities
• 22:59
  in
• 23:00
  alignment
• 23:00
  first
• 23:01
  and
• 23:01
  then
• 23:01
  building
• 23:01
  the
• 23:02
  business
• 23:02
  goals
• 23:02
  around
• 23:03
  it.
• 23:03
  So
• 23:03
  this
• 23:03
  is
• 23:04
  a
• 23:04
  little
• 23:04
  bit
• 23:05
  backwards
• 23:05
  in
• 23:05
  the
• 23:05
  way
• 23:05
  that
• 23:06
  other
• 23:06
  people
• 23:06
  might
• 23:06
  be,
• 23:07
  you
• 23:07
  know,
• 23:08
  teaching
• 23:08
  you
• 23:08
  how
• 23:09
  to
• 23:09
  plan.
• 23:09
  But
• 23:10
  we're
• 23:10
  really
• 23:10
  are
• 23:10
  creating
• 23:11
  a
• 23:11
  business
• 23:12
  or
• 23:12
  a
• 23:13
  life
• 23:13
  plan
• 23:14
  with
• 23:14
  our
• 23:14
  business
• 23:15
  so
• 23:15
  that
• 23:15
  it
• 23:15
  gets
• 23:16
  done
• 23:16
  in
• 23:16
  a
• 23:17
  real
• 23:17
  realistic
• 23:18
  way.
• 23:18
  So
• 23:19
  this
• 23:19
  then
• 23:19
  brings
• 23:19
  us
• 23:20
  to
• 23:20
  the
• 23:21
  last
• 23:21
  step,
• 23:22
  which
• 23:22
  is
• 23:22
  act,
• 23:23
  where
• 23:23
  then
• 23:23
  we're
• 23:24
  taking
• 23:24
  all
• 23:24
  of
• 23:24
  the
• 23:25
  goals
• 23:25
  that
• 23:25
  we
• 23:25
  just
• 23:25
  planned
• 23:26
  and
• 23:26
  aligned
• 23:27
  everything
• 23:27
  that
• 23:27
  we
• 23:27
  know
• 23:27
  we
• 23:28
  can
• 23:28
  actually
• 23:28
  get
• 23:29
  done
• 23:29
  and
• 23:30
  then
• 23:30
  breaking
• 23:30
  it
• 23:30
  down,
• 23:31
  putting
• 23:31
  it
• 23:31
  on
• 23:32
  the
• 23:32
  calendar,
• 23:32
  implementing
• 23:33
  in
• 23:33
  a
• 23:34
  way
• 23:34
  that
• 23:34
  is
• 23:34
  getting
• 23:34
  it
• 23:34
  ready
• 23:35
  so
• 23:35
  that
• 23:35
  when
• 23:35
  we
• 23:36
  are,
• 23:36
  it
• 23:36
  is
• 23:36
  time
• 23:37
  for
• 23:37
  this
• 23:37
  moment
• 23:38
  to,
• 23:38
  you
• 23:38
  know,
• 23:38
  this
• 23:39
  goal
• 23:39
  to
• 23:39
  shine.
• 23:40
  We're
• 23:40
  ready
• 23:40
  to
• 23:41
  go.
• 23:41
  We
• 23:41
  have
• 23:41
  the
• 23:41
  project
• 23:41
  plan.
• 23:42
  We
• 23:42
  can
• 23:42
  look
• 23:43
  at
• 23:43
  this
• 23:43
  and
• 23:43
  say,
• 23:43
  great,
• 23:44
  I
• 23:44
  don't
• 23:44
  actually
• 23:45
  have
• 23:45
  any
• 23:45
  time
• 23:45
  for
• 23:45
  this.
• 23:46
  Back
• 23:46
  to
• 23:46
  the
• 23:46
  idea.
• 23:47
  Parking
• 23:47
  lot
• 23:47
  it
• 23:47
  goes.
• 23:48
  Or
• 23:48
  let's
• 23:48
  crush
• 23:49
  this
• 23:49
  and
• 23:49
  let's
• 23:49
  get
• 23:50
  this
• 23:50
  knocked
• 23:50
  out.
• 23:50
  So
• 23:51
  these
• 23:52
  three
• 23:53
  steps
• 23:53
  are
• 23:54
  very
• 23:54
  intentional
• 23:55
  in
• 23:55
  the
• 23:55
  order
• 23:55
  that
• 23:55
  we've
• 23:56
  put
• 23:56
  them
• 23:56
  in
• 23:56
  so
• 23:57
  that
• 23:57
  you
• 23:57
  can
• 23:58
  kind
• 23:58
  of
• 23:58
  whittle
• 23:58
  down
• 23:59
  to
• 23:59
  that
• 23:59
  final
• 23:59
  plan
• 24:00
  that
• 24:00
  is
• 24:01
  really
• 24:01
  rooted
• 24:02
  in
• 24:02
  reality
• 24:03
  and
• 24:03
  not
• 24:04
  these
• 24:05
  kind
• 24:05
  of
• 24:05
  like
• 24:05
  hopes
• 24:06
  and
• 24:06
  wishes
• 24:07
  and
• 24:07
  unrealistic
• 24:08
  expectations
• 24:09
  that
• 24:09
  will
• 24:09
  never
• 24:09
  get
• 24:10
  done
• 24:10
  and
• 24:10
  leave
• 24:10
  you
• 24:11
  sad
• 24:11
  at
• 24:11
  the
• 24:12
  end
• 24:12
  of
• 24:12
  the
• 24:12
  year.
• 24:13
  All
• 24:13
  right,
• 24:13
  so
• 24:14
  we
• 24:14
  want
• 24:14
  to
• 24:14
  know,
• 24:14
  which
• 24:15
  step
• 24:15
  do
• 24:15
  you
• 24:15
  usually
• 24:16
  skip?
• 24:16
  Which
• 24:17
  one
• 24:17
  are
• 24:17
  you
• 24:17
  guilty
• 24:17
  of
• 24:17
  skipping?
• 24:18
  If
• 24:19
  you
• 24:19
  are
• 24:19
  watching
• 24:19
  this
• 24:19
  on
• 24:20
  YouTube.
• 24:20
  You
• 24:20
  can
• 24:20
  put
• 24:20
  it
• 24:21
  down
• 24:21
  in
• 24:21
  the
• 24:21
  comments.
• 24:21
  If
• 24:22
  you
• 24:22
  are
• 24:23
  listening
• 24:23
  to
• 24:23
  us
• 24:23
  on
• 24:23
  the
• 24:24
  podcast
• 24:24
  DM
• 24:25
  us
• 24:25
  on
• 24:26
  Instagram
• 24:26
  and
• 24:26
  let
• 24:26
  us
• 24:27
  know,
• 24:27
  we
• 24:27
  would
• 24:27
  love
• 24:27
  to
• 24:28
  hear
• 24:29
  from
• 24:29
  you.
• 24:29
  Well
• 24:29
  no
• 24:30
  guilt,
• 24:30
  we
• 24:30
  might
• 24:30
  just
• 24:31
  offer
• 24:31
  a
• 24:31
  little
• 24:31
  support
• 24:32
  on
• 24:33
  how
• 24:33
  to
• 24:34
  overcome
• 24:35
  that
• 24:35
  skippage.
• 24:36
  And
• 24:36
  if
• 24:36
  you
• 24:36
  want
• 24:37
  a
• 24:37
  tried
• 24:38
  true,
• 24:39
  you
• 24:39
  know,
• 24:40
  planning
• 24:40
  process
• 24:40
  that
• 24:41
  includes
• 24:41
  every
• 24:42
  single
• 24:42
  number
• 24:43
  that
• 24:43
  we
• 24:43
  look
• 24:43
  metric
• 24:44
  that
• 24:44
  we
• 24:44
  look
• 24:44
  at,
• 24:45
  every
• 24:45
  single
• 24:45
  step
• 24:46
  that
• 24:46
  we
• 24:46
  do
• 24:47
  to
• 24:47
  implement
• 24:47
  this
• 24:48
  into
• 24:48
  our
• 24:48
  business
• 24:49
  and
• 24:49
  our
• 24:49
  clients
• 24:50
  business,
• 24:51
  we
• 24:51
  do
• 24:51
  have
• 24:51
  our
• 24:52
  Rooted
• 24:52
  in
• 24:52
  Reality
• 24:53
  business
• 24:53
  planner
• 24:54
  up
• 24:54
  for
• 24:54
  sale.
• 24:55
  The
• 24:55
  link
• 24:55
  will
• 24:55
  be
• 24:56
  down
• 24:56
  below
• 24:57
  and
• 24:57
  it
• 24:57
  is
• 24:57
  a
• 24:58
  notion
• 24:58
  kind
• 24:59
  of
• 24:59
  worksheet
• 24:59
  that'll
• 25:00
  walk
• 25:00
  you
• 25:00
  through
• 25:00
  each
• 25:00
  step
• 25:01
  and
• 25:01
  each
• 25:02
  kind
• 25:02
  of
• 25:02
  area.
• 25:02
  Rachel
• 25:03
  and
• 25:03
  I
• 25:03
  are
• 25:03
  do
• 25:04
  a
• 25:04
  video
• 25:04
  to
• 25:04
  kind
• 25:04
  of
• 25:05
  walk
• 25:05
  you
• 25:05
  through
• 25:05
  how
• 25:05
  to
• 25:06
  use
• 25:06
  that
• 25:07
  and
• 25:07
  then
• 25:07
  there
• 25:07
  are
• 25:07
  some
• 25:08
  amazing
• 25:09
  AI
• 25:09
  prompts
• 25:10
  that
• 25:10
  you
• 25:11
  can
• 25:11
  use
• 25:12
  to
• 25:12
  help
• 25:12
  you
• 25:12
  reflect
• 25:13
  and
• 25:13
  make
• 25:13
  sure
• 25:13
  that
• 25:13
  you
• 25:14
  are
• 25:14
  staying
• 25:14
  grounded
• 25:15
  in
• 25:15
  reality
• 25:16
  and
• 25:16
  that
• 25:16
  you
• 25:16
  actually
• 25:16
  have
• 25:17
  a
• 25:17
  plan
• 25:17
  that
• 25:17
  you're
• 25:17
  going
• 25:17
  to
• 25:17
  be
• 25:17
  able
• 25:18
  to
• 25:18
  execute
• 25:18
  and
• 25:19
  kill
• 25:20
  next
• 25:20
  year
• 25:20
  so
• 25:21
  you
• 25:21
  can
• 25:21
  have
• 25:21
  the
• 25:21
  best.
• 25:22
  We're
• 25:22
  not
• 25:22
  asking
• 25:22
  for
• 25:22
  an
• 25:23
  arm
• 25:23
  and
• 25:23
  a
• 25:23
  leg
• 25:23
  here.
• 25:23
  It's
• 25:23
  four
• 25:24
  to
• 25:24
  seven
• 25:24
  dollars.
• 25:24
  Really
• 25:25
  no
• 25:25
  brainer.
• 25:26
  Price
• 25:26
  to
• 25:26
  get
• 25:26
  your
• 25:26
  annual
• 25:27
  plan
• 25:27
  locked
• 25:28
  in
• 25:29
  before
• 25:29
  you.
• 25:30
  I
• 25:30
  like
• 25:31
  to
• 25:31
  say
• 25:31
  unplug
• 25:31
  for
• 25:32
  December,
• 25:32
  but
• 25:33
  you
• 25:33
  can
• 25:33
  get
• 25:34
  started
• 25:34
  in
• 25:34
  January
• 25:35
  as
• 25:35
  well.
• 25:35
  So
• 25:36
  if
• 25:36
  you
• 25:36
  found
• 25:36
  this
• 25:36
  episode
• 25:37
  helpful,
• 25:38
  please
• 25:38
  share
• 25:39
  it
• 25:39
  with
• 25:39
  a
• 25:39
  biz
• 25:39
  bestie.
• 25:40
  If
• 25:40
  you
• 25:40
  know
• 25:41
  somebody
• 25:41
  that's
• 25:42
  usually
• 25:42
  kind
• 25:42
  of
• 25:42
  spinning
• 25:43
  their
• 25:43
  plates
• 25:43
  and
• 25:44
  you're
• 25:44
  dropping
• 25:45
  their
• 25:45
  glass
• 25:45
  plates
• 25:46
  because
• 25:46
  they
• 25:46
  haven't
• 25:46
  done
• 25:46
  their
• 25:47
  annual
• 25:47
  planning,
• 25:47
  share
• 25:48
  this
• 25:48
  with
• 25:48
  them.
• 25:49
  If
• 25:49
  you
• 25:49
  haven't
• 25:50
  already,
• 25:50
  please
• 25:51
  follow
• 25:51
  and
• 25:51
  leave
• 25:52
  a
• 25:52
  review
• 25:52
  on
• 25:53
  whatever
• 25:53
  your
• 25:53
  preferred
• 25:54
  podcast
• 25:55
  platform
• 25:55
  is.
• 25:55
  It
• 25:56
  really,
• 25:56
  really
• 25:56
  does
• 25:56
  help
• 25:57
  us
• 25:57
  reach
• 25:58
  more
• 25:58
  people.
• 25:59
  And
• 25:59
  until
• 25:59
  next
• 26:00
  week,
• 26:01
  we're
• 26:01
  we're
• 26:02
  rooting
• 26:02
  here.