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He Built a Sunglasses Brand for First Responders — While Still Working Firehouse Shifts | Mike Ettenberg (MU Classic)
#819 What if your side hustle could one day replace your full-time career — and give you your life back in the process? In this episode hosted by Kirsten Tyrrel, we sit down with Mike Ettenberg, a former firefighter turned full-time entrepreneur and founder of Frontline Optics, a sunglasses brand built specifically for first responders. Mike shares how a childhood obsession with emergency services and a side gig in college led him to both firefighting and eventually e-commerce. You'll hear how he spent a full year developing a product he knew the market needed, why he swears by the “5 to 9”…
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