TobaccoAsia/ InterTabac Podcast #45

News&ViewsPodcast | Tobacco Asia - InterTabac · Jul 18, 2025 · 15m

Julian Homer, Arden Dies Ltd. Thomas Schmid hosts a discussion about advancements in anti-counterfeiting technology, particularly focusing on the hidden image technology used in packaging. He introduces Julian Homer, the commercial manager at Arden Dies Limited, to elaborate on this innovative technology. Julian explains how hidden image embossing (or debossing) works, detailing that this method invisibly embeds a secondary image within a primary embossed or debossed design, which can be revealed using a special plastic lens. This technique offers increased security against counterfeit…