Latest / Negocios Locales / #187 GSC Guardian y controla la visibilidad de tu web en Google

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#187 GSC Guardian y controla la visibilidad de tu web en Google · Negocios Locales

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  Local business. Episode one hundred and eighty- seven summer edition. Very good
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  morning to everyone and welcome one more week to local businesses, a weekly podcast
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  where we look for local customers to get more customers and more business thanks to
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  the improvement of your positioning and visibility on the Internet. And how we do
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  it, then, talking every week about topics as varied as your Google Monday
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  profile, your website, intentions, user search, reviews, tools, digital
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  analytics, links or artificial intelligence. For those of you who don' t
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  know me. My name is Laura Alfonso and I am a toilet consultant specializing
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  in business with physical establishments and today, in this episode one hundred and eighty
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  - seven of the one of August. It' s already August. Too
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  bad for those who have run out of vacations, but others already have the
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  hype. In no time, because in this episode we will continue to make
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  mini pills. What I hope will help you to improve and understand the positioning
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  of your local business and with what. In this episode, we are going
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  to talk about a very cool tool that I recommend you to call gsc Guardian.
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  But first we' re going to talk about Koyac, and it'
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  s Koyac, because it' s the Swiss tool of the local seo.
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  On the one hand, it is a rand drager that offers you more detailed
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  ram, i e maps, where it tells you what the visibility of your
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  business is with respect to competition in a given geographic area. But the good
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  thing is that it not only focuses on local lasers, on the famous local
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  Pack, but also on organic thirst, which means that with a single tool
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  you can also analyze how to position your website for local searches. But that
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  ' s not all. As it is in continuous evolution. It incorporates new
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  features that are of interest, such as the distance between our business and competitors.
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  That is a very important indicator because it warns us of potential risks,
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  visibility and, of course, chip filtering. That is to say, Google
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  will stop showing our business sheet because of a competitor' s Don' t
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  stay behind and discover all the possibilities of coyac for your business. A rand
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  tracker to have under control and visibility, positioning your tab locally and where you
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  can find it in Coyac and I and now we do start with this week
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  ' s summer pill, the gst Guards tool. Our look that I like
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  the summer medo is that since you don' t see me because this is
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  an audio, but it is that I am all the time there half dancing,
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  because it gives me a good vibe, as the Argentines say, that
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  it is incredible. Well, let' s go with what that guard is
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  what this tool consists of. Well, it' s a totally free chron
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  extension, which makes it vitamin and boost the results you' re giving us.
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  Googlers with sun that we don' t know, that we judge ourselves
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  with sun, because maybe we have a little problem, because if we don
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  ' t know, we' re missing super important information, because googles.
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  Sconsol is a free tool provided by Google that to all those who have a
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  website gives us information about how the positioning of the different werls is evolving,
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  because it gives us information about how the visibility of how the average position for
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  the different wrls is going, so that KOs click rate. We can also
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  verify that Google can access our content, send new content for tracking remove content
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  that we no longer want search results to appear, as well as monitor site
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  performance over time. Then, if there were already, Sconsol offers invaluable information.
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  Now, with this extension of Chrome, with googlesex with Guardian sun it
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  turns out that we can vitamin all the information and, of course, it
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  makes life a lot easier for me. Let' s see the different functionalities
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  that this extension has. The first thing to highlight is that integration is perfect.
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  Once you download it. The extension integrates seamlessly with WOLSS Consol and from
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  that moment on it is impelleza to have a display of incidents and updates of
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  the algorithm in the performance graph in which it is telling us how our website
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  is evolving and for KWS how that is visualized as we are in an audio.
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  It may cost a little to transfer this information and it may cost to
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  visualize it. But, however, remember that Laura Alfonso let you see everything
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  we are seeing. Well, what you see is the evolution chart of the
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  impressions that our website is having and above, bars of that are displayed.
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  There has been, for example, an update of the algorithm or there has
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  been some kind of problem, since Google indexing or tracking etcetera. So that
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  information you' re showing really affects all the websites that I mean by this
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  that if there' s a Google date, the Google span plate, for
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  example, that' s something that affects everyone. Another thing is whether you
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  ' re shocked or not. But of course, if you are with the
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  graph of performance, of visibility and suddenly notice a rise or a decrease in
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  the trend. If you see there that Google sets guard puts you a bar
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  that is usually orange or red that they are telling you. If you put
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  yourself above that there' s an abit date, then you know it'
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  s affecting you, for better or worse. If you don' t see
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  any change in trend, then you see I haven' t affected you.
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  That is why I say that this information that shows priori is a global information
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  that would affect us all. But the good thing about this tool is that
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  it also helps us to particularise the different case studies that occur on our website.
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  And why, because it has a fully functional and personalized annotations system,
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  with which you can create your own notes and show them also directly in googles
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  is with sun. In addition, each of the notes you make can be
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  identified with a color, so that you can group them together as a function
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  of hearing. Here I have made a modification of content in this part I
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  have made a topic of redirections or internal hoeing. I happen to have had
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  a negative review attack here. Then I' ll point it out. I
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  ' m putting up for each of the cases for content, this, for
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  reviews, this, for redirection theme. I put this in a color and
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  that way when I go to see the performance report and see changes just if
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  I have a notation marked with a color there, because I know to what
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  extent it is affecting me. For example, yesterday, specifically for a client,
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  what we were seeing was that the position was getting much better, but
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  it was not moving into a business improvement. And what was going on,
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  because it has a blog post that does, which is that it is giving
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  you many visits, but it really has nothing to do with your service.
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  So, imagine a psychologist who says I' m going to talk about the
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  dandelion because it' s an infusion that can take you to calm down.
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  I have no clear idea, because phenomenal if the dandelion article has many visitors,
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  but you can be seeing it, because people herbs that precisely want to
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  go to a herbalist, but if you are a psychologist, it is that
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  it is not bringing you anything. Well, in this case we were faced
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  with that situation and what we have done is delete that article and redirect it
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  to the ajón. What an impact it will have, because it will surely
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  have an impact and visibility can surely fall, because we have already removed that
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  article, but let' s see how that force that article had is transferred,
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  since we have derived it to the hon as nothing. There we put
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  our annotation system to know how it is evolving and understand at a quick glance
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  what is happening. Another feature that this tool has, more or less I
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  ' ve told you and it' s the interface. It is a very
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  friendly interface, with semi- transparent color schemes that you can also personar so
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  that the bars are put above what is the evolution chart and in that way
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  you have a very clear detail of the events that are taking place and how
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  it is affecting you. But the good thing is that not only do you
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  have that information in graphic form, but the detail of all the events that
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  have occurred and also those that you have manually entered can be viewed in table
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  mode, so that table can also be downloaded to work it as you want,
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  and you can also see it in Google mode, that is, when
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  you have an update. And so, Google shows you the information in text
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  format, with links and all that hears, because if you like to see
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  it. So, fantastic, also Google being with sun guard allows you to
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  see it that way. The following functionality, as I have already let you
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  see that you can easily export all those incidents. Seannotations both on a CSV
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  or on a Google site to analyze the best and cross with the rest of
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  your reports and you can also have a backup in case you are uninstalled the
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  tool or whatever, because there you have a backup. It has multilingual support.
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  It now supports nine languages, including English, Spanish, Dutch, French
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  and Portuguese. And then it also has a very interesting filter system for you
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  to quickly find the different incidents you need thanks to your search engine. And
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  you can also export the filtering, so the export can be total or partial.
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  With all this we have talked about, I think it is clear what
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  the benefits of this extension are. From Jse on duty, On the one
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  hand, you can make informed decisions, on the other hand, proactivity because
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  you can quickly understand the correlation between your visibility and the different sites that are
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  produced and put to action and, therefore, it also saves us time and
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  resources. Really use it to me because it is very useful, not only
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  for large companies and weblog sites vouchers, it is also an essential tool for
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  local businesses that rely on organic traffic to attract customers. So don' t
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  forget to include any aspect that can affect your positioning. I' ve already
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  told you an example with the dandelion, but look here we have other ideas.
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  Monitoring of popular products. Imagine that you own a sports goods store and
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  have added a new, highly demanded product, such as running shoes from a
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  popular brand, such as Adidas or Nike. Well, with GS the Guard
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  you can make a notation on the exact date you added is the product to
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  your website and observe how it affects traffic and ctr at the click rate.
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  Then, too, to create location pages, if you manage, for example,
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  a chain of restaurants and have added location pages for each of the establishments,
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  you can write down when those pages were published, and this will allow
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  you to see if there was an increase in local searches and site visits.
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  Also, for example, if you update the contact page you are a beauty
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  center and update on the Google map contact page to facilitate the location of your
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  location. By writing down this change, you can correlate any increase in visits
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  and scheduled appointments with the map update. Another example is the management of negative
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  reviews, as imagine a florist that experiences a decrease in web traffic due to
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  a flood of negative reviews. When you note, in guard management the beginning
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  of this injection of negative reviews and the actions taken to address the situation,
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  you can see how these measures impact on the recovery or not of the costume
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  with the conversions and then, of course, also the impact on the publications,
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  since we have different types of publications in the date of Google Buss profi
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  not only that of novelties, that those are not worth too much, but
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  yes, we have the ones of offer, we have the ones of event,
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  because you can evaluate if they are having impact on your visibility. Remember
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  to enter the UTM parameters, because that is essential. So, as we
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  see, this ascension can help us a lot to understand the correlation between visibility
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  and the things we are doing on a strategic level to have visibility of our
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  website and our local negotiation. With this I am already giving you enough ideas
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  of how you can use this extension to really understand the evolution of your business.
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  But if you really want to improve positioning and get more customers than your
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  competition, remember that you have the video course with you and more customers positioning
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  your local business in lauralfonso with Barracurroso and where you go through several lessons and
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  about six hours, I explain how you can improve the visibility of your local
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  business and with that get more customers, because when the business side gets more
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  customers than you, without having your experience or a better product, it just
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  means that you are doing something that you are overlooking. And in this course
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  I explain what. Because we also analyze competitors, and all this in a
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  simple way, without technicalities and without needing to spend on expensive tools, because
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  we do everything with very powerful tools and acostecero, because it is not about
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  making more and spending more money, but about doing it better. So between
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  my course and all the tools I' m telling you all these weeks.
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  Well, visibility has to be shot, so far today' s episode.
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  Gentlemen, I hope that it has been of interest to you and that you
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  can apply it to your local business and as always, thank you all for
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  your five- star reviews on Apple Podcast and Spotify and also for your feedback,
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  because all that helps me to have more visibility in search engines And now
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  we just have to close it well, and also to welcome those who come
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  from the vacation that I hope have been super good, that you have enjoyed
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  and rested them. And he also hears congratulations to those who leave and that
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  he also rests much, for nothing. We close, but only until next
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  week where we will hear again and where, then, where it will be
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  here in local businesses. Felix weeks