S10 E10: The Universal Cart Breakthrough: Overcoming Retail Fragmentation to Build the Ultimate Cross-Platform Online Shopping Wishlist with William Neill, Co-Founder of Basket

Code Story | Startup Podcast for CTOs, CEOs and Technical Founders · Nov 12, 2024 · 24m

William Neill had an interesting childhood in New Zealand, rooted in being an entrepreneur. As a kid, he helped write business plans with his parents, or build makery stuff for projects. Living this type of childhood, combined with the creativity of music, it started a lifelong trend of building businesses and products. Rooted in his love for being an entrepreneur, he has always longed for a flexible life, to keep him present for his young family, and to allow for the option to travel. He loves spending time with his kids on the beach, and exploring the country as a family.

William and his…