How Packaging Changes Drive Price Increases

Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers · Oct 10, 2026 · 12m · transcript

We dissect the 'shrinkflation' and 'packaging optimization' strategies that let companies raise prices without changing the sticker price. From toothpaste tubes to coffee bags, we explore how altering package dimensions, materials, and unit sizes masks inflation for consumers while protecting margins. This episode looks at specific examples from consumer goods giants like Procter & Gamble and Unilever, examining why a smaller box can feel less painful than a higher price tag. We also discuss the psychological impact of 'right-sizing' products and whether this…