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I Accidentally Created London_s Most Viral Bagel Shop · The Empire of Wealth

• 0:00
  Speaker 1: This anxious 30 year old is about to bake and
• 0:02
  Speaker 1: sell 1,000 bagels in 24 hours. There's just one problem.
• 0:06
  Speaker 2: I've never baked a bagel in my life.
• 0:08
  Speaker 1: If she succeeds, she'll be one step closer to owning
• 0:11
  Speaker 1: her own bagel business and making her dream a reality.
• 0:14
  Speaker 2: I'm nervous because it might not work.
• 0:16
  Speaker 1: But if she fails, she'll go back to believing she's
• 0:18
  Speaker 1: not ready to build a business of her own. How
• 0:20
  Speaker 1: are we getting on?
• 0:21
  Speaker 2: I'm at 200 now, so I'm a bit worried.
• 0:23
  Speaker 1: I'm a bit worried as well. And honestly, I didn't
• 0:25
  Speaker 1: know which way this would go. She's struggling. It's a
• 0:27
  Speaker 1: lot of pressure starting a business. I've never said it wasn't.
• 0:29
  Speaker 1: But first, let me show you how we got here.
• 0:31
  Speaker 1: Let's open up. Let's go.
• 0:32
  Speaker 3: We're back on.
• 0:33
  Speaker 1: And stick around to the end, because along the way,
• 0:35
  Speaker 1: I'm going to share six lessons that could help you
• 0:37
  Speaker 1: make your dream come true, just like hers. Excuse me,
• 0:41
  Speaker 1: do you have a dream?
• 0:43
  Speaker 2: I have a dream, but I'm working on it. I
• 0:45
  Speaker 2: want to set up, it's a small dream, a bagel
• 0:47
  Speaker 2: and pizza brand.
• 0:48
  Speaker 1: What do you need to make it happen? What's missing?
• 0:51
  Speaker 1: You don't need it. Aoife thought she needed money to
• 0:52
  Speaker 1: start a business. I wasn't so sure, so I gave
• 0:55
  Speaker 1: her a challenge. How much is a bagel?
• 0:56
  Speaker 2: Well, I really fancy bagels about eight quid.
• 0:58
  Speaker 1: I would like to buy 10 bagels. When can I
• 1:00
  Speaker 1: get this bagel?
• 1:01
  Speaker 2: For you, I'll do next Wednesday.
• 1:02
  Speaker 1: See you Wednesday. So I arranged to meet Aoife five
• 1:04
  Speaker 1: days later, but there was one big problem.
• 1:06
  Speaker 2: Hi, my name is Aoife. I'm 30 years old and
• 1:09
  Speaker 2: I've never been to Bagel in my life.
• 1:11
  Speaker 1: But little did Aoife know that that was about to
• 1:13
  Speaker 1: change big time. And that all started with me trying
• 1:16
  Speaker 1: her first ever bagel.
• 1:17
  Speaker 2: You made it!
• 1:18
  Speaker 1: You made it! I'm excited to try your bagel.
• 1:19
  Speaker 2: I hope so, yeah.
• 1:20
  Speaker 1: Got it here? Yeah, I've got it here.
• 1:22
  Speaker 3: Okay.
• 1:23
  Speaker 1: This is the name of it?
• 1:23
  Speaker 3: Yeah.
• 1:24
  Speaker 1: You did a brand. You went all in. Here we go.
• 1:26
  Speaker 1: Magic moment.
• 1:27
  Speaker 4: Yes.
• 1:31
  Speaker 3: Wow.
• 1:32
  Speaker 1: Aoife's problem clearly wasn't a lack of ability. It was
• 1:35
  Speaker 1: a lack of belief. So it was time to give
• 1:37
  Speaker 1: her a challenge big enough to prove herself wrong. How
• 1:39
  Speaker 1: many bagels could we sell in 24 hours? I reckon
• 1:44
  Speaker 1: we could sell 10,000 in a day. Should we try?
• 1:46
  Speaker 2: Let's try it.
• 1:47
  Speaker 1: So after doing the maths, I realised 10,000 bagels was impossible.
• 1:50
  Speaker 1: So instead Aoife would have to make 1,000 bagels, roughly
• 1:53
  Speaker 1: one every 43 seconds, assuming a 12 hour day. But
• 1:57
  Speaker 1: first we needed a kitchen. So we put a call
• 1:59
  Speaker 1: out online. One of my amazing fans, managed to give
• 2:01
  Speaker 1: us a kitchen to take over for this challenge. But
• 2:04
  Speaker 1: before we got started, I sent my team to find
• 2:06
  Speaker 1: out a little bit more about what inspired Aoife's dream.
• 2:09
  Speaker 3: I've always loved baking. I always did that with my
• 2:11
  Speaker 3: Nana when I was younger, visiting her in Ireland. Just
• 2:14
  Speaker 3: an amazing woman, amazing natural cook. I'm very lucky, like
• 2:18
  Speaker 3: I've got a very supportive family. It's very linked to me,
• 2:21
  Speaker 3: family and food, I think because of Nana.
• 2:23
  Speaker 1: But despite having a dream she cared deeply about, there
• 2:26
  Speaker 1: was one thing holding her back.
• 2:27
  Speaker 2: I have a lot of.
• 2:29
  Speaker 3: Self-doubt and, you know, like imposter syndrome and things.
• 2:32
  Speaker 2: You just never really feel good enough.
• 2:33
  Speaker 3: Like, my parents have been so supportive, maybe overly supportive,
• 2:37
  Speaker 3: to the point that, like, I don't want to let
• 2:38
  Speaker 3: them down ever.
• 2:39
  Speaker 1: Now it was time for Aoife to prove herself wrong.
• 2:41
  Speaker 1: The day of the challenge had arrived and my team
• 2:43
  Speaker 1: started unloading the ingredients. And that's when I realised the
• 2:46
  Speaker 1: scale of the challenge. And if Aoife couldn't pull this off,
• 2:48
  Speaker 1: her bagel shop dream could end before it had even begun.
• 2:51
  Speaker 2: Oh, God. That's crazy. I actually don't know how to
• 2:55
  Speaker 2: use any of this equipment.
• 2:57
  Speaker 3: When Zyren told me the challenge was 1,000 bagels, I
• 3:01
  Speaker 3: was very scared.
• 3:03
  Speaker 2: I just didn't want to bail again. I didn't want
• 3:05
  Speaker 2: it to not work out. I'm nervous because it might
• 3:08
  Speaker 2: not work, but we shall see. I'm going to try.
• 3:12
  Speaker 1: Aoife got straight to work preparing the toppings, but the
• 3:15
  Speaker 1: toppings were only one small part of the challenge because
• 3:18
  Speaker 1: making a bagel is surprisingly complicated. So before we can
• 3:21
  Speaker 1: go any further, let me show you how one is made. First,
• 3:24
  Speaker 1: you mix together flour, water, and yeast. and a few
• 3:26
  Speaker 1: other ingredients to make the dough. Then you shape it
• 3:28
  Speaker 1: into a bagel and leave it to rise. Then comes
• 3:31
  Speaker 1: the weird part. Unlike most bread, bagels are boiled before
• 3:34
  Speaker 1: they're baked. Cover them in seeds, bake them until golden brown,
• 3:37
  Speaker 1: and you've got yourself an everything bagel. Now all Aoife
• 3:40
  Speaker 1: had to do was make 1,000 of them, but there
• 3:42
  Speaker 1: was one problem. The oven had other ideas. What the hell?
• 3:49
  Speaker 2: Why does it hate me? I just don't know how
• 3:51
  Speaker 2: to use it.
• 3:52
  Speaker 1: And unfortunately for Aoife, the oven problems weren't the only
• 3:54
  Speaker 1: thing she was dealing with. During this challenge, and just
• 3:56
  Speaker 1: one week ago, she received some heartbreaking news.
• 3:59
  Speaker 3: A week ago, my nana sadly passed away. She was 106,
• 4:03
  Speaker 3: so that was really difficult. I think she taught me
• 4:06
  Speaker 3: a lot, and her kind of calmness, I'm definitely trying
• 4:09
  Speaker 3: to take that from her.
• 4:12
  Speaker 2: As like a legacy I suppose.
• 4:13
  Speaker 1: Aoife's nan may no longer have been there in person
• 4:16
  Speaker 1: but her influence still was after all family was one
• 4:19
  Speaker 1: of the reasons her dream meant so much to her
• 4:21
  Speaker 1: but the challenge wasn't waiting the clock was ticking and
• 4:23
  Speaker 1: despite all the preparation not a single bagel had been
• 4:26
  Speaker 1: made so I met with Aoife I heard the sad
• 4:28
  Speaker 1: news I'm so sorry oh thank you well her legacy
• 4:30
  Speaker 1: lives on through what you're going to create I've got
• 4:32
  Speaker 1: a little gift for you oh my god your own
• 4:34
  Speaker 1: little apron this is for you it's real With the
• 4:38
  Speaker 1: apron on, it was time to get back to work.
• 4:40
  Speaker 1: But first I want to talk about something important for
• 4:42
  Speaker 1: any business owner. Have you registered the company?
• 4:44
  Speaker 3: Yeah.
• 4:45
  Speaker 1: And you've got a bank account now?
• 4:46
  Speaker 2: We're tied, yeah.
• 4:47
  Speaker 1: Most people fail because they don't take action. What I've
• 4:49
  Speaker 1: noticed about you, from the first moment I met you,
• 4:51
  Speaker 1: you said you were going to do something and then
• 4:53
  Speaker 1: you've done it. So you've set up a bank account,
• 4:54
  Speaker 1: which means now people can pay you. But now when
• 4:57
  Speaker 1: you take money, it can go into your tied account
• 5:00
  Speaker 1: and actually be legitimate. You know, from day one. Are
• 5:03
  Speaker 1: you taking action? Go set up a Thai bank account today.
• 5:06
  Speaker 1: The link's down below. And if you use the code Simon,
• 5:08
  Speaker 1: you'll get 50 pounds when you spend 100 pounds. With
• 5:11
  Speaker 1: the business side sorted, it was time for Aoife to
• 5:13
  Speaker 1: get back to making her dream a reality. But the
• 5:15
  Speaker 1: oven still wasn't playing ball, and every delay put tomorrow's
• 5:18
  Speaker 1: challenge further out of reach.
• 5:19
  Speaker 3: So we have a little issue with the oven. It
• 5:22
  Speaker 3: keeps coming with reset gas. Could be going better, but anyway,
• 5:25
  Speaker 3: we'll get there. When the oven was not working, I
• 5:28
  Speaker 3: was very stressed. There was definitely a moment where I
• 5:31
  Speaker 3: was like, are we going to.
• 5:32
  Speaker 2: Have to stop now?
• 5:33
  Speaker 1: And just when Aoife thought things couldn't get any harder,
• 5:35
  Speaker 1: another setback threatened to derail her dream.
• 5:38
  Speaker 3: If this is correct, it's 33 degrees in here and
• 5:40
  Speaker 3: it definitely feels it.
• 5:41
  Speaker 1: Unfortunately, every setback was giving her another reason for Aoife
• 5:45
  Speaker 1: to give up on her dream. But luckily, help was
• 5:47
  Speaker 1: on the way.
• 5:47
  Speaker 3: We've got the air conditioning, which is good.
• 5:50
  Speaker 2: So it's helping the bagels.
• 5:52
  Speaker 1: After all that, the first batch of bagels was finally
• 5:54
  Speaker 1: in the oven. But the setbacks had already put Aoife
• 5:56
  Speaker 1: behind schedule, and with hundreds more bagels still to make,
• 5:59
  Speaker 1: she had a lot of catching up to do. So
• 6:00
  Speaker 1: I sent in a member of my team to check
• 6:02
  Speaker 1: on her progress.
• 6:03
  Speaker 5: It's time to see how she's getting on. Do you
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  Speaker 5: feel like you're doing quite a lot for one person
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  Speaker 5: right now?
• 6:08
  Speaker 1: Yes.
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  Speaker 5: How many bagels through are we now?
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  Speaker 2: About 200.
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  Speaker 5: Oh my gosh, so.
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  Speaker 1: 20% of the way. Aoife was falling behind, so I
• 6:16
  Speaker 1: think it's about time we call for some backup.
• 6:18
  Speaker 2: Hey, is that Thomas?
• 6:19
  Speaker 5: You're the emergency contact. And there is a bit of
• 6:22
  Speaker 5: an emergency. Do you think you could come down? Yeah. No,
• 6:27
  Speaker 5: I would come right now if you can. They've never
• 6:35
  Speaker 5: made any bagels before. I don't know how much help
• 6:39
  Speaker 5: they're going to be.
• 6:39
  Speaker 1: Let's see. Nobody succeeds alone. Family has always been at
• 6:43
  Speaker 1: the heart of Aoife's dream. And when she needed help
• 6:45
  Speaker 1: the most, hers were there to support her.
• 6:47
  Speaker 4: Aoife's dream, she had been just mentioning it quite a bit.
• 6:50
  Speaker 4: Leading up to this meeting with Simon was just so ironic.
• 6:53
  Speaker 2: When Aoife was given the challenge by Simon, I think
• 6:56
  Speaker 2: that spurred her into action.
• 6:58
  Speaker 1: The good news was Aoife finally had some help. The
• 7:01
  Speaker 1: bad news was we were running out of time. With
• 7:03
  Speaker 1: 800 bagels still to make, Aoife's dream was slipping away.
• 7:06
  Speaker 2: I was not confident that we were going to do it.
• 7:08
  Speaker 1: While Aoife fought to keep her dream alive, my team
• 7:10
  Speaker 1: were preparing a surprise she knew nothing about. But if
• 7:12
  Speaker 1: she couldn't finish the challenge, she'd never get to experience it.
• 7:15
  Speaker 1: But for Aoife, the toughest part about this challenge wasn't
• 7:17
  Speaker 1: just the baking.
• 7:18
  Speaker 4: The hardest part about the challenge so far has been
• 7:22
  Speaker 4: losing her grandma. I just wondered where she was mentally.
• 7:24
  Speaker 4: We felt that she would be with her here today,
• 7:27
  Speaker 4: and I felt I should be here with her.
• 7:29
  Speaker 1: Inspired by her nan and supported by her family, Aoife
• 7:32
  Speaker 1: kept going. As the evening approached, tray after tray came
• 7:35
  Speaker 1: out of the oven. The bagel counter kept climbing, and
• 7:37
  Speaker 1: with that, it was time for a quick check-in.
• 7:39
  Speaker 2: We've probably got like 300 left to do. Wow, okay.
• 7:42
  Speaker 3: Yeah.
• 7:45
  Speaker 5: We have 300 bagels left to go, and it's almost
• 7:47
  Speaker 5: the end of the day. which isn't ideal, but we'll see.
• 7:51
  Speaker 1: Whilst Eva focused on keeping her bagel shop dream alive,
• 7:54
  Speaker 1: I had another problem to solve. In less than 12 hours,
• 7:56
  Speaker 1: she'd have to sell every single bagel. Do you like bagels?
• 8:00
  Speaker 1: Excuse me, do you like bagels? Do you guys like bagels?
• 8:05
  Speaker 1: You sure? Trying to help someone with their dream bagel.
• 8:10
  Speaker 1: That's all. I'm helping someone with their dream on Friday. Suburb.
• 8:13
  Speaker 1: 11 o'clock.
• 8:13
  Speaker 3: Bagels.
• 8:14
  Speaker 1: You promise me?
• 8:15
  Speaker 3: Deal.
• 8:15
  Speaker 1: I'm helping someone whose dream is to sell bagels. On
• 8:19
  Speaker 1: Friday in Suburb. Come and buy a bagel. And by
• 8:22
  Speaker 1: the time I'd finished the promotion, Aoife had done it.
• 8:24
  Speaker 1: 1000 bagels. The biggest challenge she'd ever taken on. But
• 8:27
  Speaker 1: making the bagels was only half the challenge. Tomorrow Aoife
• 8:30
  Speaker 1: would have to sell every single one of them.
• 8:32
  Speaker 3: I'm not sure what's going to happen tomorrow, but I'm
• 8:34
  Speaker 3: willing to give my best shot.
• 8:35
  Speaker 1: And to give Aoife the best chance of success, we
• 8:37
  Speaker 1: even paired her with a business mentor. So tomorrow we'd
• 8:40
  Speaker 1: find out if Aoife could do it or whether all
• 8:42
  Speaker 1: those doubts she'd had about herself were actually true. The
• 8:47
  Speaker 1: day has finally arrived. Aoife has to sell 1,000 bagels
• 8:52
  Speaker 1: to make her dream a reality. She can make the
• 8:54
  Speaker 1: most amazing bagels, but she doesn't believe it's possible to
• 8:58
  Speaker 1: turn it into a business. We created a pop-up store
• 9:00
  Speaker 1: for her today. with her brand. She doesn't know it's happening.
• 9:03
  Speaker 1: She's about to arrive. Let's see how she reacts. How
• 9:07
  Speaker 1: many bagels have you made?
• 9:08
  Speaker 2: A thousand.
• 9:10
  Speaker 1: How many bagels are we gonna sell today?
• 9:11
  Speaker 2: A thousand, hopefully.
• 9:12
  Speaker 3: The night before the challenge, I think I got like
• 9:14
  Speaker 3: four hours sleep. I was so stressed. I just felt
• 9:16
  Speaker 3: like sick.
• 9:17
  Speaker 2: It was so weird.
• 9:18
  Speaker 1: We have a big surprise for you. Come, I'll show you.
• 9:22
  Speaker 1: Your shop. Oh my gosh. You have your own shop.
• 9:25
  Speaker 2: Oh my God, that's crazy. Look at the logo and everything.
• 9:29
  Speaker 2: Oh my god, I'm speechless.
• 9:30
  Speaker 1: Now we just need customers. And thankfully, after yesterday's promotional stunt,
• 9:34
  Speaker 1: we already had people waiting outside. The customers weren't the
• 9:36
  Speaker 1: only ones who showed up. Her biggest supporters had too.
• 9:39
  Speaker 3: When people started to gather outside, that was quite stressful
• 9:42
  Speaker 3: because we obviously hadn't served one yet. I was definitely
• 9:44
  Speaker 3: fuelled on adrenaline for most of that day, to be honest.
• 9:48
  Speaker 1: Aoife had spent 24 hours making a thousand bagels, which
• 9:52
  Speaker 1: meant there was only one thing left to do, convince
• 9:54
  Speaker 1: people to buy them. This was the bit you can't fake.
• 9:56
  Speaker 1: Making bagels is one thing, but convincing people to pay
• 9:59
  Speaker 1: for them is another. At first it was one bagel
• 10:01
  Speaker 1: here and one bagel there but some people completely ignored
• 10:04
  Speaker 1: the plan.
• 10:05
  Speaker 3: Ten bagels.
• 10:06
  Speaker 2: Ten? Oh my gosh.
• 10:07
  Speaker 3: Okay.
• 10:08
  Speaker 2: Eight.
• 10:09
  Speaker 4: I know. Thank you.
• 10:12
  Speaker 1: Selling something takes confidence but confidence alone won't make a
• 10:15
  Speaker 1: good product. Thankfully we had a shop full of taste
• 10:17
  Speaker 1: testers ready to give their verdict. Really good.
• 10:20
  Speaker 2: Mmm, very good. Delicious.
• 10:23
  Speaker 3: So good.
• 10:24
  Speaker 2: And it's green.
• 10:24
  Speaker 1: I don't even know what it is. I've never seen
• 10:26
  Speaker 1: it before.
• 10:26
  Speaker 2: It's so good as well. Did you like it? Yeah,
• 10:29
  Speaker 2: it was delicious.
• 10:30
  Speaker 3: I'm getting feedback that people are liking them. And we've
• 10:32
  Speaker 3: had some people that are in New York all the
• 10:33
  Speaker 3: time and they've said they're just as good. So South
• 10:36
  Speaker 3: London's coming for New.
• 10:37
  Speaker 2: York, I think.
• 10:38
  Speaker 1: The first customer seemed to love the bagels, but customer
• 10:40
  Speaker 1: reviews only tell you so much. So it was time
• 10:42
  Speaker 1: for a second opinion. One from someone who's built one
• 10:44
  Speaker 1: of the UK's most successful food brands, John Vincent, the
• 10:47
  Speaker 1: founder of Leon. Would you mind trying the bagel? Oh,
• 10:50
  Speaker 1: would I mind? Do you mind? And if John didn't
• 10:52
  Speaker 1: like the bagels, we had a big problem.
• 11:00
  Speaker 4: Olive oil?
• 11:01
  Speaker 3: Yeah, it's basil cream cheese with olive oil.
• 11:04
  Speaker 4: Absolutely delicious.
• 11:06
  Speaker 1: It's really good. Everyone liked the bagels and things were
• 11:08
  Speaker 1: looking good, or so I thought.
• 11:10
  Speaker 2: We've sold 87 so far.
• 11:12
  Speaker 1: Okay, 87 in an hour.
• 11:13
  Speaker 3: Yeah.
• 11:15
  Speaker 1: So right now it's going to be, at this pace,
• 11:18
  Speaker 1: 10 hours. The bagels clearly weren't the problem, so something
• 11:21
  Speaker 1: else had to be, and I think I had the answer.
• 11:23
  Speaker 1: I noticed you were very stressed. The other thing is
• 11:25
  Speaker 1: I'm noticing one really important thing. You should be on
• 11:28
  Speaker 1: the tilt.
• 11:29
  Speaker 2: Okay.
• 11:29
  Speaker 1: Katie, my EA, has taken over the customer service. The
• 11:33
  Speaker 1: difficult thing is telling the story.
• 11:34
  Speaker 3: Yeah.
• 11:35
  Speaker 1: And you need to be out front doing that.
• 11:36
  Speaker 3: Okay.
• 11:37
  Speaker 1: So we're going to switch out.
• 11:37
  Speaker 2: Okay, okay.
• 11:38
  Speaker 1: This is why you have to start a business. Because
• 11:40
  Speaker 1: now you're seeing all the mistakes. Katie, you're fired.
• 11:43
  Speaker 2: Why?
• 11:44
  Speaker 1: Because you're too good at your job.
• 11:45
  Speaker 3: Oh, no.
• 11:46
  Speaker 1: And the founder... is getting overshadowed by your brilliance.
• 11:50
  Speaker 2: I'm sorry.
• 11:51
  Speaker 1: Okay, you're in charge.
• 11:52
  Speaker 3: I'm trying to launch this bagel business in honour of
• 11:55
  Speaker 3: my nana who died recently, but she's a big baker.
• 11:57
  Speaker 2: Thanks very much. We've got one bagel, please. And thank
• 12:00
  Speaker 2: you for coming.
• 12:00
  Speaker 1: It means a lot. As Aoife stepped out from behind
• 12:03
  Speaker 1: the counter, the shop started to get busier.
• 12:05
  Speaker 2: Thank you, yeah. Hopefully it fills you up.
• 12:07
  Speaker 1: For a moment, it felt like everything was starting to click.
• 12:10
  Speaker 1: How are we getting on?
• 12:10
  Speaker 2: Yeah, we're doing okay.
• 12:11
  Speaker 3: We've done about 200 now. Almost past the lunchtime, so
• 12:14
  Speaker 3: I'm a bit worried.
• 12:15
  Speaker 1: So I'm a bit worried as well. With any business...
• 12:18
  Speaker 1: This is actually really interesting. A lot of people give
• 12:20
  Speaker 1: up now. Yeah, okay. It was fun. I tried it.
• 12:23
  Speaker 2: Yeah.
• 12:24
  Speaker 3: At the midway point, we sold about 200 bagels, which
• 12:27
  Speaker 3: was quite stressful because it was like kind of going
• 12:30
  Speaker 3: beyond lunchtime at that point as well.
• 12:32
  Speaker 2: Yeah, it was, yeah, worrying. Definitely worrying.
• 12:35
  Speaker 1: With every hour that passed, catching up was looking less
• 12:38
  Speaker 1: and less likely. And the reality was we still had
• 12:40
  Speaker 1: 800 bagels left to sell. So I had another idea.
• 12:43
  Speaker 1: What I think you should do is copy what other
• 12:45
  Speaker 1: people do. So what do they do? They slice up
• 12:47
  Speaker 1: the food and they take it outside and get people
• 12:48
  Speaker 1: to try it as they're walking by. She's struggling. I
• 12:51
  Speaker 1: can see it. It's a lot of pressure starting a business.
• 12:53
  Speaker 1: I've never said it wasn't. But learning to deal with
• 12:55
  Speaker 1: the pressure is what everyone can do if the mission
• 13:00
  Speaker 1: matters enough.
• 13:01
  Speaker 2: Do you guys want to try a free sample of bagel?
• 13:03
  Speaker 3: For sure?
• 13:04
  Speaker 2: Okay. Do you girls want to try a sample of bagel?
• 13:07
  Speaker 2: It's free. You sure? Do you like a bagel?
• 13:11
  Speaker 3: No.
• 13:12
  Speaker 2: Oh, yeah, what's the strategy?
• 13:13
  Speaker 3: Getting people to try bagels was hard. Like, people don't
• 13:16
  Speaker 3: want to eat things strangers are giving them, funnily enough.
• 13:19
  Speaker 1: People weren't walking past because the bagels were bad. They
• 13:22
  Speaker 1: were walking past because they didn't know Aoife's story yet.
• 13:24
  Speaker 2: They're trying to launch this brand. Like, Nana's a big baker.
• 13:28
  Speaker 3: Very good thank you so much for stopping cheers enjoy
• 13:31
  Speaker 3: and legacy of my my nana.
• 13:33
  Speaker 1: Good friends coming around for a buffet dinner tonight.
• 13:35
  Speaker 3: Oh wow catering this time the thing i did a
• 13:37
  Speaker 3: bit differently that hopefully is working is i kind of
• 13:41
  Speaker 3: leaned into my story a bit more and like telling
• 13:42
  Speaker 3: people about nana thank you.
• 13:43
  Speaker 1: For helping our dreamer in this video it's so important
• 13:46
  Speaker 1: we can make a huge difference to people's lives just
• 13:48
  Speaker 1: by you watching this video we use the revenue from
• 13:50
  Speaker 1: this video to fund people's dreams in addition if you
• 13:53
  Speaker 1: really want to support there's two other things that you
• 13:55
  Speaker 1: can do. First of all, we've launched a drinks brand
• 13:57
  Speaker 1: called Dream Brew. It's a subscription business. It's basically a
• 14:00
  Speaker 1: way of you becoming a member of our dream club.
• 14:02
  Speaker 1: The link's down below. It's called Dream Brew. It's great
• 14:04
  Speaker 1: coffee and you can be part of something. And then finally,
• 14:06
  Speaker 1: I've written a book called What's Your Story? It's a
• 14:08
  Speaker 1: new book that will change the way you think about
• 14:10
  Speaker 1: how to tell your story And most importantly, a lot
• 14:13
  Speaker 1: of you will be telling yourself it's not possible. You'll
• 14:15
  Speaker 1: be telling yourself a story about why it's not possible.
• 14:18
  Speaker 1: I want to help you remove those limiting belief systems.
• 14:21
  Speaker 1: We talk about in the book what they are and
• 14:22
  Speaker 1: how to remove them. Again, the link's down below. If
• 14:24
  Speaker 1: you buy these things, I can find even more dreams
• 14:27
  Speaker 1: and make even more stories like this, hopefully entertaining, teach
• 14:30
  Speaker 1: you something, and also bring value to the world. Thank you.
• 14:33
  Speaker 1: Enjoy the rest of the story. Aoife had finally found
• 14:35
  Speaker 1: her confidence, but the problem was the customers had disappeared.
• 14:39
  Speaker 1: So how's it going?
• 14:40
  Speaker 2: It's very okay.
• 14:41
  Speaker 1: What number are we at now?
• 14:43
  Speaker 2: 346 bagels sold.
• 14:44
  Speaker 1: Right, and we're at, what time is it now? Nearly
• 14:47
  Speaker 1: three o'clock. So you've got kind of a lunch, a
• 14:49
  Speaker 1: dinner push now. One of the biggest lessons in business
• 14:51
  Speaker 1: is knowing when to stop trying to do everything yourself.
• 14:54
  Speaker 1: So it was time for me to get my hands dirty.
• 14:56
  Speaker 1: We fired up a TikTok live, I jumped behind the counter,
• 14:58
  Speaker 1: and the help bank team hit the streets to bring
• 15:00
  Speaker 1: more people in. Have a look at the bagels. If
• 15:02
  Speaker 1: they don't interest you, the flavour's not nice. You don't
• 15:04
  Speaker 1: have to buy one. And soon enough, a crowd started
• 15:07
  Speaker 1: to form. So I thought I'd try something a little different.
• 15:09
  Speaker 3: All right.
• 15:10
  Speaker 1: Let's open up, let's go, we're back on. Anyone got
• 15:12
  Speaker 1: a coin? All right, got a pound coin. Everything about
• 15:15
  Speaker 1: this is hijacked. You can have it for free or
• 15:19
  Speaker 1: it's double or you pay six pounds. I'm gonna do
• 15:20
  Speaker 1: heads or tails. Tails, right? Which is free.
• 15:27
  Speaker 3: Shit.
• 15:28
  Speaker 1: Congratulations, I'm now losing the business money. Heads, it's free.
• 15:31
  Speaker 1: Oh no! Though that was fun, Aoife's accountant probably wouldn't agree.
• 15:36
  Speaker 1: So we went back to selling bagels the real way.
• 15:38
  Speaker 1: But soon enough, our crowd died down and we only
• 15:41
  Speaker 1: had one hour left. No more customers. We have a problem.
• 15:44
  Speaker 1: We've only sold 500 bagels. We need to sell a thousand.
• 15:46
  Speaker 1: There was only one thing left to do. Keep selling.
• 15:49
  Speaker 1: Aoife and her family stayed with the shop and I
• 15:51
  Speaker 1: went looking for more customers. How much would you pay
• 15:53
  Speaker 1: for this bagel?
• 15:54
  Speaker 2: I don't know, five pounds.
• 15:55
  Speaker 1: It was a hard sell.
• 15:56
  Speaker 4: 650.
• 15:56
  Speaker 1: Yeah, I'd pay that. But every no gets you closer
• 15:59
  Speaker 1: to a yes. Would you buy one?
• 16:00
  Speaker 3: Yeah.
• 16:01
  Speaker 1: And eventually we sold a few more bagels. So after
• 16:03
  Speaker 1: hours of baking, hours of selling, and more than a
• 16:05
  Speaker 1: few setbacks, time had ran out. It was finally time
• 16:08
  Speaker 1: to see how we'd done. Guys, come, come, family. Another
• 16:11
  Speaker 1: family meeting. So you know how many bagels we've sold today?
• 16:15
  Speaker 2: I think we did about 300. So it's 556.
• 16:16
  Speaker 3: 556. Wow.
• 16:16
  Speaker 2: You have a talent, though.
• 16:22
  Speaker 1: Just think how proud your Nana would be.
• 16:24
  Speaker 3: Yeah.
• 16:25
  Speaker 1: Just keep fighting, keep pushing, right? She'll be proud of
• 16:28
  Speaker 1: you today. We have 400 odd bagels left.
• 16:31
  Speaker 3: Yes. Right?
• 16:32
  Speaker 1: Which is, if we sold them, it's £ 2, 000. Yeah. So
• 16:37
  Speaker 1: I'm going to pay £ 2, 000 for the rest of the bagels.
• 16:39
  Speaker 3: Okay?
• 16:39
  Speaker 1: And I'm going to give you that money to start
• 16:42
  Speaker 1: your weekend market stall. And that's it. Your dream has begun.
• 16:45
  Speaker 1: What a wonderful experience.
• 16:47
  Speaker 3: Thank you. Thank you. Woohoo!
• 16:50
  Speaker 1: If you want to help Aoife with her dream, her
• 16:52
  Speaker 1: contact information is down below. Plus, you can join our
• 16:54
  Speaker 1: Dream Fund by clicking the Dream Fund link in the bio.